Intuit SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Intuit SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Intuit, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Intuit to benchmark its business & performance as compared to the competitors, and make strategic improvements. Intuit is one of the leading brands in the IT & Technology sector.

The article below lists the Intuit SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Intuit SWOT Analysis:

SWOT Analysis of Intuit

For Intuit, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Intuit Strengths

The strengths of Intuit looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Intuit :

1.High focus on Research and Development

2.Presence in Growing countries like India and China

3.High Customer base for QuickBooks Enterprise solution

4. Company has a strong brand name and employee base of 8200

Intuit Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Intuit SWOT Analysis:

1. Inability to expand in wide geographical market

Intuit Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Intuit SWOT Analysis:

1. Strategic Acquisitions

2. New US tax credit policy as company makes tax related software

3. Focus on SMEs

Intuit Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Intuit are as mentioned:

1. Intense competitions

2. Dependence of very few manufacturing and distributing channel

3. Economic slowdown

Intuit Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Intuit:




4.Sage software

Hence this concludes the Intuit SWOT analysis.

Continue reading more about the brand/company.

About Intuit


Parent Company

Intuit inc


IT programming and services


IT & Technology

Tagline/ Slogan

Small Business, rejoice


Creates Software which is used for financial management solution

Intuit STP

Industries use IT software for financial purposes.

Target Market

Small and medium enterprises ,banks , credit unions even consumer and accounting professionals


Provides software that helps companies regarding Financial management solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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