Intuit SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 5941

SWOT analysis of Intuit analyses the brand/company with its strengths, weaknesses, opportunities & threats. Intuit is one of the leading brands in the IT & Technology sector. The table below also lists the top Intuit competitors and elaborates Intuit segmentation, targeting, positioning & USP.


Parent Company

Intuit inc


IT programming and services


IT & Technology

Tagline/ Slogan

Small Business, rejoice


Creates Software which is used for financial management solution

Intuit STP


Industries use IT software for financial purposes.

Target Group

Small and medium enterprises ,banks , credit unions even consumer and accounting professionals


Provides software that helps companies regarding Financial management solutions

Intuit SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Intuit. Strengths are:

1.High focus on Research and Development

2.Presence in Growing countries like India and China

3.High Customer base for QuickBooks Enterprise solution

4. Company has a strong brand name and employee base of 8200


Here are the weaknesses in the Intuit SWOT Analysis:

1. Inability to expand in wide geographical market


Following are the Opportunities in Intuit SWOT Analysis:

1. Strategic Acquisitions

2. New US tax credit policy as company makes tax related software

3. Focus on SMEs


The threats in the SWOT Analysis of Intuit are as mentioned:

1. Intense competitions

2. Dependence of very few manufacturing and distributing channel

3. Economic slowdown

Intuit Competition


Below are the top 4 Intuit competitors:




4.Sage software

The brandguide table above concludes the Intuit SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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