Intuit SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Intuit analyses the brand by its strengths, weaknesses, opportunities & threats. In Intuit SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Intuit to benchmark its business & performance as compared to the competitors. Intuit is one of the leading brands in the IT & Technology sector.

The table below lists the Intuit SWOT (Strengths, Weaknesses, Opportunities, Threats), top Intuit competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Intuit SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company

Intuit inc


IT programming and services


IT & Technology

Tagline/ Slogan

Small Business, rejoice


Creates Software which is used for financial management solution

Intuit STP

Industries use IT software for financial purposes.

Target Group

Small and medium enterprises ,banks , credit unions even consumer and accounting professionals


Provides software that helps companies regarding Financial management solutions

SWOT Analysis of Intuit
Intuit Strengths

Below are the Strengths in the SWOT Analysis of Intuit:

1.High focus on Research and Development

2.Presence in Growing countries like India and China

3.High Customer base for QuickBooks Enterprise solution

4. Company has a strong brand name and employee base of 8200

Intuit Weaknesses

Here are the weaknesses in the Intuit SWOT Analysis:

1. Inability to expand in wide geographical market

Intuit Opportunities

Following are the Opportunities in Intuit SWOT Analysis:

1. Strategic Acquisitions

2. New US tax credit policy as company makes tax related software

3. Focus on SMEs

Intuit Threats

The threats in the SWOT Analysis of Intuit are as mentioned:

1. Intense competitions

2. Dependence of very few manufacturing and distributing channel

3. Economic slowdown

Intuit Competition
Intuit Competitors

Below are the top 4 competitors of Intuit:




4.Sage software

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Intuit. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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