Intuit SWOT Analysis
Intuit is one of the leading brands in the IT & Technology sector. Intuit SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Intuit:
Quick Glance:
Intuit Strengths
- High focus on Research and Development
- Presence in Growing countries like India and China
- High Customer base for QuickBooks Enterprise solution
- Company has a strong brand name and employee base of 8200
Above are the strengths in the SWOT Analysis of Intuit. The strengths of Intuit looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intuit Weaknesses
- Inability to expand in wide geographical market
These were the weaknesses in the Intuit SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Intuit Opportunities
- Strategic Acquisitions
- New US tax credit policy as company makes tax related software
- Focus on SMEs
Above we covered the opportunities in Intuit SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Intuit Threats
- Intense competitions
- Dependence of very few manufacturing and distributing channel
- Economic slowdown
The threats in the SWOT Analysis of Intuit are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Intuit SWOT analysis.
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About Intuit
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Intuit | |
| Parent Company |
Intuit inc |
|---|---|
| Category |
IT programming and services |
| Sector | |
| Tagline/ Slogan |
Small Business, rejoice |
| USP |
Creates Software which is used for financial management solution |
| Intuit STP | |
| Segmentation |
Industries use IT software for financial purposes. |
| Target Market |
Small and medium enterprises ,banks , credit unions even consumer and accounting professionals |
| Positioning |
Provides software that helps companies regarding Financial management solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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