Intel SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Intel analyses the brand by its strengths, weaknesses, opportunities & threats. In Intel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Intel to benchmark its business & performance as compared to the competitors. Intel is one of the leading brands in the IT & Technology sector.

The article below lists the Intel SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Intel SWOT Analysis:

SWOT Analysis of Intel

For Intel, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Intel Strengths

The strengths of Intel looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Intel :

1. Huge R&D spend by the company for new product development
2. Innovation in creating better computers and technology
3. Market leadership of Intel in semiconductors and micro-processors
4. Global presence in almost all countries worldwide
5. Strong business tie-ups have boosted the brand of Intel

Intel Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Intel SWOT Analysis:

1. Highly confined to PC segment

2. Intense competition means market growth is slow


Intel Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Intel SWOT Analysis:

1. Intel has a huge opportunity in the mobile segment-Hardware as well as Software

2. Acquisition of smaller tech companies can boost its portfolio further

Intel Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Intel are as mentioned:

1. Intel is lagging in the mobile and portable segment and the whole world s moving towards portable devices.

2. Android, Apple and other devices are relying more on companies like Qualcomm than Intel


Intel Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Intel:

1. AMD (Advanced Micro Devices)

2. Qualcomm

3. Apple

4. Samsung

Hence this concludes the Intel SWOT analysis.

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About Intel

Intel

Parent CompanyIntel Corporation
Category

IT Product

Sector

IT & Technology

Tagline/Slogans

Sponsors of Tomorrow

USP

Market leader in Microprocessors

Intel STP
Segmentation

Enterprise(and end customers)

Target Market

Intel targets enterprise but indirectly pulls the end customer

Positioning

Reliable and premium microprocessors


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Intel. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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