Intel SWOT Analysis
Intel is one of the leading brands in the IT & Technology sector. Intel SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Intel:
Quick Glance:
Intel Strengths
- Huge R&D spend by the company for new product development
- Innovation in creating better computers and technology
- Market leadership of Intel in semiconductors and micro-processors
- Global presence in almost all countries worldwide
- Strong business tie-ups have boosted the brand of Intel
Above are the strengths in the SWOT Analysis of Intel. The strengths of Intel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intel Weaknesses
- Highly confined to PC segment
- Intense competition means market growth is slow
These were the weaknesses in the Intel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Intel Opportunities
- Intel has a huge opportunity in the mobile segment-Hardware as well as Software
- Acquisition of smaller tech companies can boost its portfolio further
Above we covered the opportunities in Intel SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Intel Threats
- Intel is lagging in the mobile and portable segment and the whole world s moving towards portable devices.
- Android, Apple and other devices are relying more on companies like Qualcomm than Intel
The threats in the SWOT Analysis of Intel are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Intel SWOT analysis.
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About Intel
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Intel | |
| Parent Company | Intel Corporation |
|---|---|
| Category |
IT Product |
| Sector | |
| Tagline/Slogans |
Sponsors of Tomorrow |
| USP |
Market leader in Microprocessors |
| Intel STP | |
| Segmentation |
Enterprise(and end customers) |
| Target Market |
Intel targets enterprise but indirectly pulls the end customer |
| Positioning |
Reliable and premium microprocessors |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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