Intel SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Intel analyses the brand by its strengths, weaknesses, opportunities & threats. In Intel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Intel to benchmark its business & performance as compared to the competitors. Intel is one of the leading brands in the IT & Technology sector.

The table below lists the Intel SWOT (Strengths, Weaknesses, Opportunities, Threats), top Intel competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Intel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Intel

Parent CompanyIntel Corporation
Category

IT Product

Sector

IT & Technology

Tagline/Slogans

Sponsors of Tomorrow

USP

Market leader in Microprocessors

Intel STP
Segment

Enterprise(and end customers)

Target Group

Intel targets enterprise but indirectly pulls the end customer

Positioning

Reliable and premium microprocessors

SWOT Analysis of Intel
Intel Strengths

Below are the Strengths in the SWOT Analysis of Intel:

1. Huge R&D spend by the company for new product development
2. Innovation in creating better computers and technology
3. Market leadership of Intel in semiconductors and micro-processors
4. Global presence in almost all countries worldwide
5. Strong business tie-ups have boosted the brand of Intel

Intel Weaknesses

Here are the weaknesses in the Intel SWOT Analysis:

1. Highly confined to PC segment

2. Intense competition means market growth is slow

Intel Opportunities

Following are the Opportunities in Intel SWOT Analysis:

1. Intel has a huge opportunity in the mobile segment-Hardware as well as Software

2. Acquisition of smaller tech companies can boost its portfolio further

Intel Threats

The threats in the SWOT Analysis of Intel are as mentioned:

1. Intel is lagging in the mobile and portable segment and the whole world s moving towards portable devices.

2. Android, Apple and other devices are relying more on companies like Qualcomm than Intel

Intel Competition
Intel Competitors

Below are the top 4 competitors of Intel:

1. AMD (Advanced Micro Devices)

2. Qualcomm

3. Apple

4. Samsung


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Intel. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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