Published in IT & Technology category by MBA Skool Team
Dell is one of the leading brands in the IT & Technology sector. Dell SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Dell:
Dell has reliability and excellent customer service along with strong brand loyalty
The company has a direct model approach which provides Dell a way to interact to customers directly, thereby providing them the way for cross selling to their other products
The company has more than 150,000 employees worldwide
Online & offline customization of Dell products helps customers to configure their products as per the needs
Acquisitions have strengthened Dell's position in the global market
Dell Pro-Support is an excellent service feature providing customer service 24x7 for the entire year
Strong advertising & branding make it a popular laptop & PC brand
Dell products are widely available via their own website, e-commerce platforms as well as leading consumer electronics retail stores
The annual revenue of the company is more than $90 billion
Dell was one of the first IT companies to have a global recycling program of IT equipment & computer peripherals
Above are the strengths in the SWOT Analysis of Dell. The strengths of Dell looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Market share growth is slow due to intense competition in the segment
Limited number of Dell Stores, as main business is done online, can be an issue for some customers.
These were the weaknesses in the Dell SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Dell offers customization of products as per customer
People looking for customized laptops & PCs
Home Users, Governmental institutions, Large Corporate and Students from urban sector
Customer’s choice of PC / laptop and customer’s tailored service provider
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