Published in IT & Technology category by MBA Skool Team
Acer is one of the leading brands in the IT & Technology sector. Acer SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Acer:
Acer group employs 8000 employees across the globe
Operational Efficiency, tight control on Overhead Costs
It has huge network, in around 38 countries so it works on Economies of Scale
Acer’s aggressive price strategy, particularly suitable to a time of economic recession
Above are the strengths in the SWOT Analysis of Acer. The strengths of Acer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Less prescence in B2B market when compared to Dell or Lenovo
It has limited product portfolio for midsize business
Market share growth is slow due to competition; Fake products/ imitations affects sales
These were the weaknesses in the Acer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The company focuses more on teenagers and young generation as students, the other focus areas in mid size businesses
Young generation undergoing professional courses, Mid size IT firms and offices where IT infrastructure is an essential requirement
The company set its position based on the price position
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