Acer SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

‘Acer’

Acer Inc.

Computer Hardware

IT & Technology

Empowering People

Products availability at low price

The company focuses more on teenagers and young generation as students, the other focus areas in mid size businesses

Young generation undergoing professional courses, Mid size IT firms and offices where IT infrastructure is an essential requirement

The company set its position based on the price position

Below are the Strengths in the SWOT Analysis of Acer:

1. Acer group employs 8000 employees across the globe

2.  Operational Efficiency, tight control on Overhead Costs

3. It has huge network, in around 38 countries so it works on Economies of Scale

4. Acer’s aggressive price strategy, particularly suitable to a time    of economic recession

Here are the weaknesses in the Acer SWOT Analysis:

1. Less prescence in B2B market when compared to Dell or Lenovo
2. It has limited product portfolio for midsize business
3. Market share growth is slow due to competition; Fake products/ imitations affects sales

Following are the Opportunities in Acer SWOT Analysis:

1. Economic downturn, which favours low-price products

2. Growth of Mobile PCs in Homes in emerging markets, where brand preferences are weaker 

3. Growth into the Chinese market

4. Growth into midsize-business markets

5. Reaching large numbers of customers by targeting various segments through multiple brands and by joint ventures in various countries

The threats in the SWOT Analysis of Acer are as mentioned:

1. Continued Price Decline in Mobile PCs, due in part to mini-notebooks, tablets, smartphones which erodes margins and profitability

2. Dell's expansion into indirect sales

3. Samsung’s entering into Computer mobile PC’s

4. Increased competition due to the movement toward disintegrated computer components

Below are the top 4 Acer competitors:

1. HP
2. Dell
3. Toshiba

4. Apple