Acer SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 16097

SWOT analysis of Acer analyses the brand/company with its strengths, weaknesses, opportunities & threats. Acer is one of the leading brands in the IT & Technology sector. The table below also lists the top Acer competitors and elaborates Acer segmentation, targeting, positioning & USP.

Acer SWOT, Competitors, Marketing STP & Brand analysis Table


Parent Company

Acer Inc.


Computer Hardware


IT & Technology

Tagline/ Slogan

Empowering People


Products availability at low price

Acer STP

The company focuses more on teenagers and young generation as students, the other focus areas in mid size businesses

Target Group

Young generation undergoing professional courses, Mid size IT firms and offices where IT infrastructure is an essential requirement


The company set its position based on the price position

Acer SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Acer. Strengths are:

1. Acer group employs 8000 employees across the globe

2.  Operational Efficiency, tight control on Overhead Costs

3. It has huge network, in around 38 countries so it works on Economies of Scale

4. Acer’s aggressive price strategy, particularly suitable to a time    of economic recession


Here are the weaknesses in the Acer SWOT Analysis:

1. Less prescence in B2B market when compared to Dell or Lenovo
2. It has limited product portfolio for midsize business
3. Market share growth is slow due to competition; Fake products/ imitations affects sales


Following are the Opportunities in Acer SWOT Analysis:

1. Economic downturn, which favours low-price products

2. Growth of Mobile PCs in Homes in emerging markets, where brand preferences are weaker 

3. Growth into the Chinese market

4. Growth into midsize-business markets

5. Reaching large numbers of customers by targeting various segments through multiple brands and by joint ventures in various countries


The threats in the SWOT Analysis of Acer are as mentioned:

1. Continued Price Decline in Mobile PCs, due in part to mini-notebooks, tablets, smartphones which erodes margins and profitability

2. Dell's expansion into indirect sales

3. Samsung’s entering into Computer mobile PC’s

4. Increased competition due to the movement toward disintegrated computer components

Acer Competition

Below are the top 4 Acer competitors:

1. HP
2. Dell
3. Toshiba

4. Apple                                                                                                              

The brandguide table above concludes the Acer SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Acer. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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