HP Hewlett-Packard SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 29837

SWOT analysis of HP Hewlett-Packard analyses the brand/company with its strengths, weaknesses, opportunities & threats. In HP Hewlett-Packard SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like HP Hewlett-Packard to benchmark its business & performance as compared to the competitors and industry. HP Hewlett-Packard is one of the leading brands in the IT & Technology sector. The table below also lists the top HP Hewlett-Packard competitors and elaborates HP Hewlett-Packard market segmentation, target group, positioning & Unique Selling Proposition (USP).

HP Hewlett-Packard SWOT, Competitors, Marketing STP & Brand analysis Table
HP Hewlett-Packard Brand Analysis
Parent Company

Hewlett-Packard Company


Computer Hardware


IT & Technology

Tagline/ Slogan

Everything is possible


Durability and sturdy form of products

HP Hewlett-Packard STP

Home Users, Government Institutions, Large Corporate and students

Target Group

Fortune 500 companies, Small and medium size enterprises, Public Sector Divisions, Students and home makers who need systems for their daily work


Trustworthy and consumer centric Computer provider

HP Hewlett-Packard SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of HP Hewlett-Packard. Strengths are:

1. Employee strength of 3,50,000 worldwide

2. It has maximum market share in the PC market

3. It’s consumer centric approach makes it a reliable choice

4. It has got good after sales service which helps to maintain good consumer relationship

5. It’s ability to bring out news designs and innovation at affordable cost

6. Good distribution network across the world


Here are the weaknesses in the HP Hewlett-Packard SWOT Analysis:

1. Market share growth is slow due to competition; Fake products/ imitations affects sales

2. Due to mass production it is unable to provide customize solutions  to the customers

3. Its lagging in digital entertainment market


Following are the Opportunities in HP Hewlett-Packard SWOT Analysis:

1. With increase in IT awareness the scope for supply of desktops and  laptops is increasing

2. It has opportunity for growth in service industry because it has bought “EDS” which is world’s No. 2 service provider


The threats in the SWOT Analysis of HP Hewlett-Packard are as mentioned:

1. People are becoming more cost conscious so the profit margins  have become low so pricing is an issue

2. With increase in number of local players there is threat of component pricing

3. Due to economic downturn, increase competition and saturated market there is slow revenue growth

HP Hewlett-Packard Competition

Below are the top 4 HP Hewlett-Packard competitors:

1. Dell
2. Acer
3. Apple

4. Toshiba

The brandguide table above concludes the HP Hewlett-Packard SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to HP Hewlett-Packard. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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