HP Hewlett-Packard SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of HP Hewlett-Packard analyses the brand/company with its strengths, weaknesses, opportunities & threats. In HP Hewlett-Packard SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like HP Hewlett-Packard to benchmark its business & performance as compared to the competitors and industry. As of 2020, HP Hewlett-Packard is one of the leading brands in the IT & Technology sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top HP Hewlett-Packard competitors and includes HP Hewlett-Packard target market, segmentation, positioning & Unique Selling Proposition (USP).

HP Hewlett-Packard SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
HP Hewlett-Packard Brand Analysis
Parent Company

Hewlett-Packard Company


Computer Hardware


IT & Technology

Tagline/ Slogan

Everything is possible


Durability and sturdy form of products

HP Hewlett-Packard STP
HP Hewlett-Packard Segmentation

Home Users, Government Institutions, Large Corporate and students

HP Hewlett-Packard Target Market

Fortune 500 companies, Small and medium size enterprises, Public Sector Divisions, Students and home makers who need systems for their daily work

HP Hewlett-Packard Positioning

Trustworthy and consumer centric Computer provider

HP Hewlett-Packard SWOT Analysis
HP Hewlett-Packard Strengths

Below are the Strengths in the SWOT Analysis of HP Hewlett-Packard:

1. Employee strength of 3,50,000 worldwide

2. It has maximum market share in the PC market

3. It’s consumer centric approach makes it a reliable choice

4. It has got good after sales service which helps to maintain good consumer relationship

5. It’s ability to bring out news designs and innovation at affordable cost

6. Good distribution network across the world

HP Hewlett-Packard Weaknesses

Here are the weaknesses in the HP Hewlett-Packard SWOT Analysis:

1. Market share growth is slow due to competition; Fake products/ imitations affects sales

2. Due to mass production it is unable to provide customize solutions  to the customers

3. Its lagging in digital entertainment market

HP Hewlett-Packard Opportunities

Following are the Opportunities in HP Hewlett-Packard SWOT Analysis:

1. With increase in IT awareness the scope for supply of desktops and  laptops is increasing

2. It has opportunity for growth in service industry because it has bought “EDS” which is world’s No. 2 service provider

HP Hewlett-Packard Threats

The threats in the SWOT Analysis of HP Hewlett-Packard are as mentioned:

1. People are becoming more cost conscious so the profit margins  have become low so pricing is an issue

2. With increase in number of local players there is threat of component pricing

3. Due to economic downturn, increase competition and saturated market there is slow revenue growth

HP Hewlett-Packard Competition

Below are the top 4 HP Hewlett-Packard competitors:

1. Dell
2. Acer
3. Apple

4. Toshiba

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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