HP Hewlett-Packard SWOT Analysis, Competitors & USP

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SWOT Analysis of HP Hewlett-Packard with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

HP Hewlett-Packard

Parent Company

Hewlett-Packard Company


Computer Hardware


IT & Technology

Tagline/ Slogan

Everything is possible


Durability and sturdy form of products

HP Hewlett-Packard STP


Home Users, Government Institutions, Large Corporate and students

Target Group

Fortune 500 companies, Small and medium size enterprises, Public Sector Divisions, Students and home makers who need systems for their daily work


Trustworthy and consumer centric Computer provider

HP Hewlett-Packard SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of HP Hewlett-Packard. Strengths are:

1. Employee strength of 3,50,000 worldwide

2. It has maximum market share in the PC market

3. It’s consumer centric approach makes it a reliable choice

4. It has got good after sales service which helps to maintain good consumer relationship

5. It’s ability to bring out news designs and innovation at affordable cost

6. Good distribution network across the world


Here are the weaknesses of HP Hewlett-Packard :

1. Market share growth is slow due to competition; Fake products/ imitations affects sales

2. Due to mass production it is unable to provide customize solutions  to the customers

3. Its lagging in digital entertainment market


Following are the Opportunities of HP Hewlett-Packard :

1. With increase in IT awareness the scope for supply of desktops and  laptops is increasing

2. It has opportunity for growth in service industry because it has bought “EDS” which is world’s No. 2 service provider


The threats of HP Hewlett-Packard are as mentioned :

1. People are becoming more cost conscious so the profit margins  have become low so pricing is an issue

2. With increase in number of local players there is threat of component pricing

3. Due to economic downturn, increase competition and saturated market there is slow revenue growth

HP Hewlett-Packard Competition


Below are the 4 main HP Hewlett-Packard competitors :

1. Dell
2. Acer
3. Apple

4. Toshiba

The brandguide table above concludes the HP Hewlett-Packard SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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