NetApp SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

NetApp SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of NetApp, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like NetApp to benchmark its business & performance as compared to the competitors, and make strategic improvements. NetApp is one of the leading brands in the IT & Technology sector.

The article below lists the NetApp SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the NetApp SWOT Analysis:

SWOT Analysis of NetApp

For NetApp, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

NetApp Strengths

The strengths of NetApp looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of NetApp :

1. It has strong Brand Equity in providing the efficient storage solution

    with efficient resource utilization

2. The company highly focus on Research and Development

3. It has got strong management team

4. Since on need to innovate itself in IT products, so its focus on R&D   

     projects it as a constant innovator

5. It has got efficient Supply Chain management system

6. It acquires the new and efficient products to keep itself growing

7. Excellent working environment to retail excellent man power

NetApp Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the NetApp SWOT Analysis:

1. Inspite of highly acquired technology still to lead in terms of market   


NetApp Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in NetApp SWOT Analysis:

1. Emerging markets and expansion abroad, emerging growth in   

    enterprise data
2. Innovation of new products and service to cater the needs of the   

    segment in the category
3. Product and services expansion

4. To expand in mid cap market segment

NetApp Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of NetApp are as mentioned:

1. Increasing competition

2. Dependency on limited number of suppliers

3. Economic slowdown due Eurozone crisis

4. Maturity in category, product and service

5. Globalization which lead to increase in import for cheaper service

NetApp Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of NetApp:

1. EMC Corporation

2. Seagate Technology

3. Western Digital

4. Brocade

5. Quantum

Hence this concludes the NetApp SWOT analysis.

Continue reading more about the brand/company.

About NetApp


Parent Company

NetApp Inc.


Computer Storage Devices


IT & Technology

Tagline/ Slogan

“Go further faster”


Efficient solution provider which translates into cost savings in both resources and time and ability to deploy applications very quickly

NetApp STP

Companies requires data storage systems

Target Market

Both large cap and mid cap companies requiring data storage products


 Leaders for Storage Resource Management and SAN Management


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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