NetApp SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2857

SWOT Analysis of NetApp with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

NetApp Inc.


Computer Storage Devices


IT and Technology

Tagline/ Slogan

“Go further faster”


Efficient solution provider which translates into cost savings in both resources and time and ability to deploy applications very quickly



Companies requires data storage systems

Target Group

Both large cap and mid cap companies requiring data storage products


 Leaders for Storage Resource Management and SAN Management


SWOT Analysis


1. It has strong Brand Equity in providing the efficient storage solution

    with efficient resource utilization

2. The company highly focus on Research and Development

3. It has got strong management team

4. Since on need to innovate itself in IT products, so its focus on R&D   

     projects it as a constant innovator

5. It has got efficient Supply Chain management system

6. It acquires the new and efficient products to keep itself growing

7. Excellent working environment to retail excellent man power


1. Inspite of highly acquired technology still to lead in terms of market   



1. Emerging markets and expansion abroad, emerging growth in   

    enterprise data
2. Innovation of new products and service to cater the needs of the   

    segment in the category
3. Product and services expansion

4. To expand in mid cap market segment


1. Increasing competition

2. Dependency on limited number of suppliers

3. Economic slowdown due Eurozone crisis

4. Maturity in category, product and service

5. Globalization which lead to increase in import for cheaper service



1. EMC Corporation

2. Seagate Technology

3. Western Digital

4. Brocade

5. Quantum

The table above concludes the NetApp SWOT analysis along with its marketing and brand parameters.


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