NetApp SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 3867

SWOT analysis of NetApp analyses the brand/company with its strengths, weaknesses, opportunities & threats. NetApp is one of the leading brands in the IT & Technology sector. The table below also lists the top NetApp competitors and elaborates NetApp segmentation, targeting, positioning & USP.


Parent Company

NetApp Inc.


Computer Storage Devices


IT & Technology

Tagline/ Slogan

“Go further faster”


Efficient solution provider which translates into cost savings in both resources and time and ability to deploy applications very quickly

NetApp STP


Companies requires data storage systems

Target Group

Both large cap and mid cap companies requiring data storage products


 Leaders for Storage Resource Management and SAN Management


NetApp SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of NetApp. Strengths are:

1. It has strong Brand Equity in providing the efficient storage solution

    with efficient resource utilization

2. The company highly focus on Research and Development

3. It has got strong management team

4. Since on need to innovate itself in IT products, so its focus on R&D   

     projects it as a constant innovator

5. It has got efficient Supply Chain management system

6. It acquires the new and efficient products to keep itself growing

7. Excellent working environment to retail excellent man power


Here are the weaknesses in the NetApp SWOT Analysis:

1. Inspite of highly acquired technology still to lead in terms of market   



Following are the Opportunities in NetApp SWOT Analysis:

1. Emerging markets and expansion abroad, emerging growth in   

    enterprise data
2. Innovation of new products and service to cater the needs of the   

    segment in the category
3. Product and services expansion

4. To expand in mid cap market segment


The threats in the SWOT Analysis of NetApp are as mentioned:

1. Increasing competition

2. Dependency on limited number of suppliers

3. Economic slowdown due Eurozone crisis

4. Maturity in category, product and service

5. Globalization which lead to increase in import for cheaper service

NetApp Competition


Below are the top 5 NetApp competitors:

1. EMC Corporation

2. Seagate Technology

3. Western Digital

4. Brocade

5. Quantum

The brandguide table above concludes the NetApp SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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