NetApp SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of NetApp analyses the brand by its strengths, weaknesses, opportunities & threats. In NetApp SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like NetApp to benchmark its business & performance as compared to the competitors. NetApp is one of the leading brands in the IT & Technology sector.

The table below lists the NetApp SWOT (Strengths, Weaknesses, Opportunities, Threats), top NetApp competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

NetApp SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company

NetApp Inc.


Computer Storage Devices


IT & Technology

Tagline/ Slogan

“Go further faster”


Efficient solution provider which translates into cost savings in both resources and time and ability to deploy applications very quickly

NetApp STP

Companies requires data storage systems

Target Group

Both large cap and mid cap companies requiring data storage products


 Leaders for Storage Resource Management and SAN Management


SWOT Analysis of NetApp
NetApp Strengths

Below are the Strengths in the SWOT Analysis of NetApp:

1. It has strong Brand Equity in providing the efficient storage solution

    with efficient resource utilization

2. The company highly focus on Research and Development

3. It has got strong management team

4. Since on need to innovate itself in IT products, so its focus on R&D   

     projects it as a constant innovator

5. It has got efficient Supply Chain management system

6. It acquires the new and efficient products to keep itself growing

7. Excellent working environment to retail excellent man power

NetApp Weaknesses

Here are the weaknesses in the NetApp SWOT Analysis:

1. Inspite of highly acquired technology still to lead in terms of market   


NetApp Opportunities

Following are the Opportunities in NetApp SWOT Analysis:

1. Emerging markets and expansion abroad, emerging growth in   

    enterprise data
2. Innovation of new products and service to cater the needs of the   

    segment in the category
3. Product and services expansion

4. To expand in mid cap market segment

NetApp Threats

The threats in the SWOT Analysis of NetApp are as mentioned:

1. Increasing competition

2. Dependency on limited number of suppliers

3. Economic slowdown due Eurozone crisis

4. Maturity in category, product and service

5. Globalization which lead to increase in import for cheaper service

NetApp Competition
NetApp Competitors

Below are the top 5 competitors of NetApp:

1. EMC Corporation

2. Seagate Technology

3. Western Digital

4. Brocade

5. Quantum

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to NetApp. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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