Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of VMware analyses the brand by its strengths, weaknesses, opportunities & threats. In VMware SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like VMware to benchmark its business & performance as compared to the competitors. VMware is one of the leading brands in the IT & Technology sector.
The article below lists the VMware SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the VMware SWOT Analysis:
For VMware, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of VMware looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of VMware :
1. VMware is adaptable on a variety of platforms from the large, such
as IBM’s x445, to the small, such as HP blade servers. They also sell
an add-on called Virtual SMP that allows its customers operate
virtual dual-processor servers.
2. VMware ability to perform “live migrations” for its users. This
migration ability, which VMware calls VMotion, is far and away
more advanced than its competitors, such as Microsoft
3. VMware is an industry leader. VMware’s virtualization software is
ahead of its strongest competitor, Microsoft,
4. VMware also allows a company to enter the virtualization world
gradually. It allows its customers to implement it in increments and
not all at once.
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the VMware SWOT Analysis:
1. The brand communication is a bit low
2. Product diversification is low
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in VMware SWOT Analysis:
1. With virtualization moving from leading edge to mainstream, more
opportunities are becoming available for VMWare.
2. The virtual application arena is another promising expansion area
for VMWare. As virtual machine environments continue to grow,
more business will realize the flexibility and low overhead of virtual
3. It can leverage the current asset to grow into the market, into
diversify field and also to capture more of market share
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of VMware are as mentioned:
1. One of the largest threats to the VMWare virtualization software is
2. From a business perspective, the largest threat to VMWare’s
continued growth is the number of companies that are going to
enter the virtualization arena in the near future with differentiating
3. The economic slowdown is the another threat towards the growth
of the company
There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of VMware:
“Energize your business through IT, while saving energy – financial, human and the earth’s"
Excellence in field of Server Virtualization
Informational Users, Professional Users which Computer hardware and Computer Service Providers Companies
Learners of virtualization, Companies implementing Virtualization in there system and using cloud computing for their work
Global leader in virtualization and cloud infrastructure
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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