VMware SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

VMware SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of VMware, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like VMware to benchmark its business & performance as compared to the competitors, and make strategic improvements. VMware is one of the leading brands in the IT & Technology sector.

The article below lists the VMware SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the VMware SWOT Analysis:

SWOT Analysis of VMware

For VMware, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

VMware Strengths

The strengths of VMware looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of VMware :

1. VMware is adaptable on a variety of platforms from the large, such

    as IBM’s x445, to the small, such as HP blade servers. They also sell

    an add-on called Virtual SMP that allows its customers operate

    virtual dual-processor servers. 

2.  VMware ability to perform “live migrations” for its users. This

     migration ability, which VMware calls VMotion, is far and away

     more advanced than its competitors, such  as Microsoft

3. VMware is an industry leader. VMware’s virtualization software is

    ahead of its strongest competitor, Microsoft,

 4. VMware also allows a company to enter the virtualization world

     gradually. It allows its customers to implement it in increments and

     not all at once. 

VMware Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the VMware SWOT Analysis:

1. The brand communication is a bit low

2. Product diversification is low

VMware Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in VMware SWOT Analysis:

1. With virtualization moving from leading edge to mainstream, more

   opportunities are becoming available for VMWare.

2. The virtual application arena is another promising expansion area

    for VMWare. As virtual machine environments continue to grow,  

    more business will realize the flexibility and low overhead of virtual


3. It can leverage the current asset to grow into the market, into

    diversify field and also to capture more of market share

VMware Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of VMware are as mentioned:

1. One of the largest threats to the VMWare virtualization software is

    security breaches

2. From a business perspective, the largest threat to VMWare’s

    continued growth is the number of companies that are going to

    enter the virtualization arena in the near future with differentiating


3. The economic slowdown is the another threat towards the growth

    of the company

VMware Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of VMware:

1. Microsoft

2. Oracle

Hence this concludes the VMware SWOT analysis.

Continue reading more about the brand/company.

About VMware


Parent Company

VMware Inc.


Computer Services


IT & Technology

Tagline/ Slogan

“Energize your business through IT, while saving energy – financial, human and the earth’s"


Excellence in field of Server Virtualization

VMware STP

Informational Users, Professional Users which Computer hardware and Computer Service Providers Companies

Target Market

Learners of virtualization, Companies implementing Virtualization in there system and using cloud computing for their work


Global leader in virtualization and cloud infrastructure

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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