VMware SWOT Analysis, Competitors & USP
SWOT analysis of VMware analyses the brand by its strengths, weaknesses, opportunities & threats. In VMware SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like VMware to benchmark its business & performance as compared to the competitors. VMware is one of the leading brands in the IT & Technology sector.
The table below lists the VMware SWOT (Strengths, Weaknesses, Opportunities, Threats), top VMware competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
|
VMware | |
| Parent Company |
VMware Inc. |
|---|---|
| Category |
Computer Services |
| Sector | |
| Tagline/ Slogan |
“Energize your business through IT, while saving energy – financial, human and the earth’s" |
| USP |
Excellence in field of Server Virtualization |
| VMware STP | |
| Segment |
Informational Users, Professional Users which Computer hardware and Computer Service Providers Companies |
| Target Group |
Learners of virtualization, Companies implementing Virtualization in there system and using cloud computing for their work |
| Positioning |
Global leader in virtualization and cloud infrastructure |
| SWOT Analysis of VMware | |
| VMware Strengths |
Below are the Strengths in the SWOT Analysis of VMware: 1. VMware is adaptable on a variety of platforms from the large, such as IBM’s x445, to the small, such as HP blade servers. They also sell an add-on called Virtual SMP that allows its customers operate virtual dual-processor servers. 2. VMware ability to perform “live migrations” for its users. This migration ability, which VMware calls VMotion, is far and away more advanced than its competitors, such as Microsoft 3. VMware is an industry leader. VMware’s virtualization software is ahead of its strongest competitor, Microsoft, 4. VMware also allows a company to enter the virtualization world gradually. It allows its customers to implement it in increments and not all at once. |
| VMware Weaknesses |
Here are the weaknesses in the VMware SWOT Analysis: 1. The brand communication is a bit low 2. Product diversification is low |
| VMware Opportunities |
Following are the Opportunities in VMware SWOT Analysis: 1. With virtualization moving from leading edge to mainstream, more opportunities are becoming available for VMWare. 2. The virtual application arena is another promising expansion area for VMWare. As virtual machine environments continue to grow, more business will realize the flexibility and low overhead of virtual applications 3. It can leverage the current asset to grow into the market, into diversify field and also to capture more of market share |
| VMware Threats |
The threats in the SWOT Analysis of VMware are as mentioned: 1. One of the largest threats to the VMWare virtualization software is security breaches 2. From a business perspective, the largest threat to VMWare’s continued growth is the number of companies that are going to enter the virtualization arena in the near future with differentiating technology 3. The economic slowdown is the another threat towards the growth of the company |
| VMware Competition | |
| VMware Competitors |
Below are the top 2 competitors of VMware: 1. Microsoft 2. Oracle |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to VMware. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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