VMware SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 4270

SWOT Analysis of VMware with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

VMware Inc.


Computer Services


IT and Technology

Tagline/ Slogan

“Energize your business through IT, while saving energy – financial, human and the earth’s"


Excellence in field of Server Virtualization



Informational Users, Professional Users which Computer hardware and Computer Service Providers Companies

Target Group

Learners of virtualization, Companies implementing Virtualization in there system and using cloud computing for their work


Global leader in virtualization and cloud infrastructure

SWOT Analysis


1. VMware is adaptable on a variety of platforms from the large, such

    as IBM’s x445, to the small, such as HP blade servers. They also sell

    an add-on called Virtual SMP that allows its customers operate

    virtual dual-processor servers. 

2.  VMware ability to perform “live migrations” for its users. This

     migration ability, which VMware calls VMotion, is far and away

     more advanced than its competitors, such  as Microsoft

3. VMware is an industry leader. VMware’s virtualization software is

    ahead of its strongest competitor, Microsoft,

 4. VMware also allows a company to enter the virtualization world

     gradually. It allows its customers to implement it in increments and

     not all at once. 


1. The brand communication is a bit low

2. Product diversification is low


1. With virtualization moving from leading edge to mainstream, more

   opportunities are becoming available for VMWare.

2. The virtual application arena is another promising expansion area

    for VMWare. As virtual machine environments continue to grow,  

    more business will realize the flexibility and low overhead of virtual


3. It can leverage the current asset to grow into the market, into

    diversify field and also to capture more of market share


1. One of the largest threats to the VMWare virtualization software is

    security breaches

2. From a business perspective, the largest threat to VMWare’s

    continued growth is the number of companies that are going to

    enter the virtualization arena in the near future with differentiating


3. The economic slowdown is the another threat towards the growth

    of the company



1. Microsoft

2. Oracle

The table above concludes the VMware SWOT analysis along with its marketing and brand parameters.


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