VMware SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of VMware analyses the brand by its strengths, weaknesses, opportunities & threats. In VMware SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like VMware to benchmark its business & performance as compared to the competitors. VMware is one of the leading brands in the IT & Technology sector.

The table below lists the VMware SWOT (Strengths, Weaknesses, Opportunities, Threats), top VMware competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

VMware SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company

VMware Inc.


Computer Services


IT & Technology

Tagline/ Slogan

“Energize your business through IT, while saving energy – financial, human and the earth’s"


Excellence in field of Server Virtualization

VMware STP

Informational Users, Professional Users which Computer hardware and Computer Service Providers Companies

Target Group

Learners of virtualization, Companies implementing Virtualization in there system and using cloud computing for their work


Global leader in virtualization and cloud infrastructure

SWOT Analysis of VMware
VMware Strengths

Below are the Strengths in the SWOT Analysis of VMware:

1. VMware is adaptable on a variety of platforms from the large, such

    as IBM’s x445, to the small, such as HP blade servers. They also sell

    an add-on called Virtual SMP that allows its customers operate

    virtual dual-processor servers. 

2.  VMware ability to perform “live migrations” for its users. This

     migration ability, which VMware calls VMotion, is far and away

     more advanced than its competitors, such  as Microsoft

3. VMware is an industry leader. VMware’s virtualization software is

    ahead of its strongest competitor, Microsoft,

 4. VMware also allows a company to enter the virtualization world

     gradually. It allows its customers to implement it in increments and

     not all at once. 

VMware Weaknesses

Here are the weaknesses in the VMware SWOT Analysis:

1. The brand communication is a bit low

2. Product diversification is low

VMware Opportunities

Following are the Opportunities in VMware SWOT Analysis:

1. With virtualization moving from leading edge to mainstream, more

   opportunities are becoming available for VMWare.

2. The virtual application arena is another promising expansion area

    for VMWare. As virtual machine environments continue to grow,  

    more business will realize the flexibility and low overhead of virtual


3. It can leverage the current asset to grow into the market, into

    diversify field and also to capture more of market share

VMware Threats

The threats in the SWOT Analysis of VMware are as mentioned:

1. One of the largest threats to the VMWare virtualization software is

    security breaches

2. From a business perspective, the largest threat to VMWare’s

    continued growth is the number of companies that are going to

    enter the virtualization arena in the near future with differentiating


3. The economic slowdown is the another threat towards the growth

    of the company

VMware Competition
VMware Competitors

Below are the top 2 competitors of VMware:

1. Microsoft

2. Oracle

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to VMware. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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