Baidu SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 7469

SWOT analysis of Baidu analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Baidu SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Baidu to benchmark its business & performance as compared to the competitors and industry. Baidu is one of the leading brands in the IT & Technology sector. The table below also lists the top Baidu competitors and elaborates Baidu market segmentation, target group, positioning & Unique Selling Proposition (USP).

Baidu SWOT, Competitors, Marketing STP & Brand analysis Table
Baidu Brand Analysis
Parent Company

Baidu Inc.


Computer  Services


IT & Technology

Tagline/ Slogan

Finding anything you need in everyday life


Baidu is an efficient search engine in China

Baidu STP

Internet and mobile search engine users

Target Group

People using internet for searching, using multimedia content in China,  Japan, Thailand, Egypt and India


Baidu is a leader in Online Search in China

Baidu SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Baidu. Strengths are:

1. Strong brand image and reputation of Baidu

2. Baidu is a leader in its segment of internet searches in China with presence in China,  Japan, Thailand, Egypt and India

3. Strong and efficient management team

4. First Chinese company to be included in the NASDAQ-100 index

5. More than 40,000 people are employed at Baidu

6. It commands close to 16 billion searches per annum

7. The company has a strong revenue model through online advertising

8. Baidu also has a strong R&D towards artificial intelligence and automation services


Here are the weaknesses in the Baidu SWOT Analysis:

1. Youa, e-commerce subsidiary separating out from Baidu

2. Brand recall outside China is lesser as advertising activity is lesser than competition


Following are the Opportunities in Baidu SWOT Analysis:

1. Baidu has a huge market share in domestic market of China

2. Already build IT infrastructure system to help internet access rates

3. Few local players to compete with give Baidu a long term growth opportunity


The threats in the SWOT Analysis of Baidu are as mentioned:

1. Increasing competition due to global players like Google, Yahoo etc.

2. Government intervention in the Baidu service, as main customer base is China

3. Rate at which innovation is very high, which keep company in laggards, if not it doesn’t match the pace of innovation

Baidu Competition

Below are the top 10 Baidu competitors:

1. Netease

2. Tencent holdings

3. Alibaba

4. RenRen

5. Sohu

6. Microsoft

7. Google

8. Bing

9. MSN

10. Facebook

The brandguide table above concludes the Baidu SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Baidu. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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