EMC Corporation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of EMC Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In EMC Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like EMC Corporation to benchmark its business & performance as compared to the competitors. EMC Corporation is one of the leading brands in the IT & Technology sector.

The table below lists the EMC Corporation SWOT (Strengths, Weaknesses, Opportunities, Threats), top EMC Corporation competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

EMC Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
EMC Corporation Brand Analysis
Parent Company

EMC Corporation


Computer Storage Devices


IT & Technology

Tagline/ Slogan

Where information lives


Largest provider of data storage platforms in the world

EMC Corporation STP

Firms, institutions requiring Information Infrastructure business and the VMware Virtual Infrastructure business

Target Group

Financial Institutions, Healthcare and lifestyle, manufacturing, public sector units, Energy and Retail units, worldwide


It positions itself as best information storage and virtualization infrastructure and solution provider

SWOT Analysis of EMC Corporation
EMC Corporation Strengths

Below are the Strengths in the SWOT Analysis of EMC Corporation:

1. Largest standalone storage vendor

2. Powerful GTM capability with global reach

3. Its majority shareholding in VMWare Solution has upscale its image of superior product integration

4. Has a strong workforce of over 50,000 employees

5. It has Subsidiaries like Iomega, RSA Security, Syncplicity and VMware

EMC Corporation Weaknesses

Here are the weaknesses in the EMC Corporation SWOT Analysis:

1. Much of dependence on US

2. Product deficiencies in terms of enabling high storage utilization are acute in virtual environment

3. Complex and Expensive DR solutions

EMC Corporation Opportunities

Following are the Opportunities in EMC Corporation SWOT Analysis:

1. Tighter integration enabled by tight VMWare management i.e. sales and Marketing, Unified provisioning and management of EMC storage product, Product integration once VMWare releases its storage API’s

2. Improve Storage Efficiency by de duplication on primary storage and thin provisioning along product line

3. Positive outlook of cloud computing

EMC Corporation Threats

The threats in the SWOT Analysis of EMC Corporation are as mentioned:

1. EMC is not a leader in cost effective storage to support virtualized Tier 2 tier 3workloads

2. Economic slowdown

3. Threat from competiotion

EMC Corporation Competition
EMC Corporation Competitors

Below are the top 5 competitors of EMC Corporation:

1. Apple Inc.

2. HP

3. Dell

4. NetApp

5. Western Digital

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to EMC Corporation. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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