EMC Corporation SWOT Analysis, Competitors & USP

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SWOT Analysis of EMC Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

EMC Corporation

Parent Company

EMC Corporation

Category

Computer Storage Devices

Sector

IT & Technology

Tagline/ Slogan

Where information lives

USP

Largest provider of data storage platforms in the world

EMC Corporation STP

Segment

Firms, institutions requiring Information Infrastructure business and the VMware Virtual Infrastructure business

Target Group

Financial Institutions, Healthcare and lifestyle, manufacturing, public sector units, Energy and Retail units, worldwide

Positioning

It positions itself as best information storage and virtualization infrastructure and solution provider

EMC Corporation SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of EMC Corporation :

1. Largest standalone storage vendor

2. Powerful GTM capability with global reach

3. Its majority shareholding in VMWare Solution has upscale its image of superior product integration

4. Has a strong workforce of over 50,000 employees

5. It has Subsidiaries like Iomega, RSA Security, Syncplicity and VMware

Weaknesses

1. Much of dependence on US

2. Product deficiencies in terms of enabling high storage utilization are acute in virtual environment

3. Complex and Expensive DR solutions

Opportunities

1. Tighter integration enabled by tight VMWare management i.e. sales and Marketing, Unified provisioning and management of EMC storage product, Product integration once VMWare releases its storage API’s

2. Improve Storage Efficiency by de duplication on primary storage and thin provisioning along product line

3. Positive outlook of cloud computing

Threats

1. EMC is not a leader in cost effective storage to support virtualized Tier 2 tier 3workloads

2. Economic slowdown

3. Threat from competiotion

EMC Corporation Competition

Competitors

Below are the 5 main EMC Corporation competitors :

1. Apple Inc.

2. HP

3. Dell

4. NetApp

5. Western Digital


The brandguide table above concludes the EMC Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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