EMC Corporation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

EMC Corporation SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of EMC Corporation, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like EMC Corporation to benchmark its business & performance as compared to the competitors, and make strategic improvements. EMC Corporation is one of the leading brands in the IT & Technology sector.

The article below lists the EMC Corporation SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the EMC Corporation SWOT Analysis:

SWOT Analysis of EMC Corporation

For EMC Corporation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

EMC Corporation Strengths

The strengths of EMC Corporation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of EMC Corporation :

1. Largest standalone storage vendor

2. Powerful GTM capability with global reach

3. Its majority shareholding in VMWare Solution has upscale its image of superior product integration

4. Has a strong workforce of over 50,000 employees

5. It has Subsidiaries like Iomega, RSA Security, Syncplicity and VMware

EMC Corporation Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the EMC Corporation SWOT Analysis:

1. Much of dependence on US

2. Product deficiencies in terms of enabling high storage utilization are acute in virtual environment

3. Complex and Expensive DR solutions

EMC Corporation Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in EMC Corporation SWOT Analysis:

1. Tighter integration enabled by tight VMWare management i.e. sales and Marketing, Unified provisioning and management of EMC storage product, Product integration once VMWare releases its storage API’s

2. Improve Storage Efficiency by de duplication on primary storage and thin provisioning along product line

3. Positive outlook of cloud computing

EMC Corporation Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of EMC Corporation are as mentioned:

1. EMC is not a leader in cost effective storage to support virtualized Tier 2 tier 3workloads

2. Economic slowdown

3. Threat from competiotion

EMC Corporation Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of EMC Corporation:

1. Apple Inc.

2. HP

3. Dell

4. NetApp

5. Western Digital

Hence this concludes the EMC Corporation SWOT analysis.

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About EMC Corporation

EMC Corporation Overview
Parent Company

EMC Corporation


Computer Storage Devices


IT & Technology

Tagline/ Slogan

Where information lives


Largest provider of data storage platforms in the world

EMC Corporation STP

Firms, institutions requiring Information Infrastructure business and the VMware Virtual Infrastructure business

Target Market

Financial Institutions, Healthcare and lifestyle, manufacturing, public sector units, Energy and Retail units, worldwide


It positions itself as best information storage and virtualization infrastructure and solution provider

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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