EMC Corporation SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 7047

SWOT analysis of EMC Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. EMC Corporation is one of the leading brands in the IT & Technology sector. The table below also lists the top EMC Corporation competitors and elaborates EMC Corporation segmentation, targeting, positioning & USP.

EMC Corporation

Parent Company

EMC Corporation


Computer Storage Devices


IT & Technology

Tagline/ Slogan

Where information lives


Largest provider of data storage platforms in the world

EMC Corporation STP


Firms, institutions requiring Information Infrastructure business and the VMware Virtual Infrastructure business

Target Group

Financial Institutions, Healthcare and lifestyle, manufacturing, public sector units, Energy and Retail units, worldwide


It positions itself as best information storage and virtualization infrastructure and solution provider

EMC Corporation SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of EMC Corporation. Strengths are:

1. Largest standalone storage vendor

2. Powerful GTM capability with global reach

3. Its majority shareholding in VMWare Solution has upscale its image of superior product integration

4. Has a strong workforce of over 50,000 employees

5. It has Subsidiaries like Iomega, RSA Security, Syncplicity and VMware


Here are the weaknesses in the EMC Corporation SWOT Analysis:

1. Much of dependence on US

2. Product deficiencies in terms of enabling high storage utilization are acute in virtual environment

3. Complex and Expensive DR solutions


Following are the Opportunities in EMC Corporation SWOT Analysis:

1. Tighter integration enabled by tight VMWare management i.e. sales and Marketing, Unified provisioning and management of EMC storage product, Product integration once VMWare releases its storage API’s

2. Improve Storage Efficiency by de duplication on primary storage and thin provisioning along product line

3. Positive outlook of cloud computing


The threats in the SWOT Analysis of EMC Corporation are as mentioned:

1. EMC is not a leader in cost effective storage to support virtualized Tier 2 tier 3workloads

2. Economic slowdown

3. Threat from competiotion

EMC Corporation Competition


Below are the top 5 EMC Corporation competitors:

1. Apple Inc.

2. HP

3. Dell

4. NetApp

5. Western Digital

The brandguide table above concludes the EMC Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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