Accenture SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 25144

SWOT analysis of Accenture analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Accenture SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Accenture to benchmark its business & performance as compared to the competitors and industry. Accenture is one of the leading brands in the IT & Technology sector. The table below also lists the top Accenture competitors and elaborates Accenture market segmentation, target group, positioning & Unique Selling Proposition (USP).

Accenture SWOT, Competitors, Marketing STP & Brand analysis Table
Accenture Brand Analysis
Parent Company



Consulting, IT, Technology


IT & Technology

Tagline/ Slogan

High performance delivered


Accenture are an application oriented firm and world’s largest consultancy by revenue

Accenture STP

Large companies looking for consulting

Target Group

Fortune 500 companies and other big organizations


Management consultants

Accenture SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Accenture. Strengths are:

1. Accenture provide technological solutions

2. Accenture have extensive geographic reach in over 120 countries

3. In the consulting sector, Accenture has one of the largest revenues in the world

4. They use the same procedures and processes in approaching projects, making it easy for employees to move from location to location without retraining

5. Good advertising and brand building through TVCs and print ads has helped the brand grow

6. Strong employee base of nearly 250,000 people in Accenture

7. Accenture has a strong worldwide presence with offices in every continent


Here are the weaknesses in the Accenture SWOT Analysis:

1. Accenture has been trying to break into serving small to mid-size companies but faces stiff competition.

2. Stiff competition from across the world means slow market share growth


Following are the Opportunities in Accenture SWOT Analysis:

1. Accenture will benefit from its standing as one of the leading IT companies as the technology is constantly evolving
2. Due to the recession businesses are going to be looking for ways to cut back and streamline their operations. Thus Accenture stands a great chance as it is expert in outsourcing.

3. Global penetrations and offering special fees for smaller projects can help increase the reach


The threats in the SWOT Analysis of Accenture are as mentioned:

1. Premium offering may not resonate with midmarket customers

2. Increasing presence of Accenture's competitors

3. Growing impact of online databases and companies can affect revenues

Accenture Competition

Below are the top 11 Accenture competitors:

1. IBM
2. Capgemini

3. Ernst and Young

4. PwC PricewaterhouseCoopers


6. Boston Consulting Group BCG

7. McKinsey and Company

8. A T Kearney

9. Booz and Company

10. Deloitte Consulting

11. Bain & Company

The brandguide table above concludes the Accenture SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Accenture. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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