Steve Madden SWOT Analysis, Competitors & USP

Steve Madden SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Steve Madden, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Steve Madden to benchmark its business & performance as compared to the competitors, and make strategic improvements. Steve Madden is one of the leading brands in the lifestyle and retail sector.

The article below lists the Steve Madden SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Steve Madden SWOT Analysis:

SWOT Analysis of Steve Madden

For Steve Madden, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Steve Madden Strengths

The strengths of Steve Madden looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Steve Madden :

1. 100+ Steve madden retail stores across US, presence in 50+ countries 
2. Loyal customers and Good return policy
3. Connects well with target market
4. Fun and innovative promotions

5. Operates out of stand-alone stores, alone

6.Seen as a fashion forward line

7.  The brand has been recognized with several awards

8. Known for innovative and stylish products

Steve Madden Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Steve Madden SWOT Analysis:

1. Intense competition & low global presence means limited market share
2.Similar styles produced each season & less competitor differentiation

Steve Madden Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Steve Madden SWOT Analysis:

1.Global expansion especially growing economies 
2.Celebrity endorsers can give a boost to the brand 
3.Increasing product placement

4. Differentiating men’s line

Steve Madden Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Steve Madden are as mentioned:

1.Price similar to competitors
2.Kenneth Cole and DKNY have a perceived status
3.Competitors have similar access to channels

Steve Madden Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Steve Madden:

1.Aldo
2. Guess
3.Kenneth Cole

Hence this concludes the Steve Madden SWOT analysis.

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About Steve Madden

Steve Madden Overview
Parent Company	Steve Madden
Category	Footwear
Sector	Lifestyle and Retail
Tagline/ Slogan	Peace love shoes
USP	Innovative collections with innovative marketing
Steve Madden STP
Segmentation	Men and Women shoes
Target Market	Young individuals from upper middle and upper class
Positioning	Delivering trend right designs to customers consistently

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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