Steve Madden SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 4239

SWOT Analysis of Steve Madden with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Steve Madden

Parent Company

Steve Madden




Lifestyle and Retail

Tagline/ Slogan

Peace love shoes


Innovative collections with innovative marketing



Men and Women shoes

Target Group

Young individuals from upper middle and upper class


Delivering trend right designs to customers consistently

SWOT Analysis


1. 100+ Steve madden retail stores across US, presence in 50+ countries 
2. Loyal customers and Good return policy
3. Connects well with target market
4. Fun and innovative promotions

5. Operates out of stand-alone stores, alone

6.Seen as a fashion forward line

7.  The brand has been recognized with several awards

8. Known for innovative and stylish products


1. Intense competition & low global presence means limited market share
2.Similar styles produced each season & less competitor differentiation


1.Global expansion especially growing economies 
2.Celebrity endorsers can give a boost to the brand 
3.Increasing product placement

4. Differentiating men’s line


1.Price similar to competitors
2.Kenneth Cole and DKNY have a perceived status
3.Competitors have similar access to channels



2. Guess
3.Kenneth Cole

The table above concludes the Steve Madden SWOT analysis along with its marketing and brand parameters.


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