Steve Madden SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Steve Madden analyses the brand by its strengths, weaknesses, opportunities & threats. In Steve Madden SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Steve Madden to benchmark its business & performance as compared to the competitors. Steve Madden is one of the leading brands in the lifestyle and retail sector.

The table below lists the Steve Madden SWOT (Strengths, Weaknesses, Opportunities, Threats), top Steve Madden competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Steve Madden SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Steve Madden Brand Analysis
Parent Company

Steve Madden




Lifestyle and Retail

Tagline/ Slogan

Peace love shoes


Innovative collections with innovative marketing

Steve Madden STP

Men and Women shoes

Target Group

Young individuals from upper middle and upper class


Delivering trend right designs to customers consistently

SWOT Analysis of Steve Madden
Steve Madden Strengths

Below are the Strengths in the SWOT Analysis of Steve Madden:

1. 100+ Steve madden retail stores across US, presence in 50+ countries 
2. Loyal customers and Good return policy
3. Connects well with target market
4. Fun and innovative promotions

5. Operates out of stand-alone stores, alone

6.Seen as a fashion forward line

7.  The brand has been recognized with several awards

8. Known for innovative and stylish products

Steve Madden Weaknesses

Here are the weaknesses in the Steve Madden SWOT Analysis:

1. Intense competition & low global presence means limited market share
2.Similar styles produced each season & less competitor differentiation

Steve Madden Opportunities

Following are the Opportunities in Steve Madden SWOT Analysis:

1.Global expansion especially growing economies 
2.Celebrity endorsers can give a boost to the brand 
3.Increasing product placement

4. Differentiating men’s line

Steve Madden Threats

The threats in the SWOT Analysis of Steve Madden are as mentioned:

1.Price similar to competitors
2.Kenneth Cole and DKNY have a perceived status
3.Competitors have similar access to channels

Steve Madden Competition
Steve Madden Competitors

Below are the top 3 competitors of Steve Madden:

2. Guess
3.Kenneth Cole

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Steve Madden. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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