Published in Lifestyle and Retail category by MBA Skool Team
Waitrose is one of the leading brands in the lifestyle and retail sector. Waitrose SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Waitrose:
Waitrose has a royal warrant to supply groceries to Queen Elizabeth and Prince Charles
It has a substantial share of the market with over 300+ stores in UK
Waitrose's advertising efforts are popular among the people in the country
Recent marketing has attempted to portray it as more ethical than its competitors
Waitrose is building up a brand identity worldwide by sponsoring English Cricket Team
Success of myWaitrose loyalty card, as a disruptive innovation
Close to 50,000 people employed with Waitrose company
Recipient for several awards and recognition
Above are the strengths in the SWOT Analysis of Waitrose. The strengths of Waitrose looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intense competition means price wars, hence lesser margins for Waitrose
Social media backlash regarding an article published in the magazine Waitrose Kitchen
These were the weaknesses in the Waitrose SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Success of its white based packaging of essential goods
Waitrose can take forward there “community matters” campaign to generate good word of mouth publicity
To gain more market share in coming times across various geograohies
Building upon rich image heritage and expanding in more favorable markets
Above we covered the opportunities in Waitrose SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Lagging behind the competition locally and globally
Increasing competition from ecommerce websites can affect the business
Poor economic situation in UK can hurt Waitrose's business
The threats in the SWOT Analysis of Waitrose are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Waitrose is a retailer that is not characterized only by its quality, but its range
Households and Hospitality industry
People from all age groups wanting to buy groceries
Waitrose is Britain's largest employee-owned retailer
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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