SWOT Analysis of Waitrose with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Waitrose |
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Parent Company |
John Lewis Partnership |
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Category |
Supermarket |
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Sector |
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Tagline/ Slogan |
Quality you'd expect at prices you wouldn't |
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USP |
Waitrose is a retailer that is not characterized only by its quality, but its range |
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Waitrose STP |
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Segment |
Households and Hospitality industry |
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Target Group |
People from all age groups wanting to buy groceries |
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Positioning |
Waitrose is Britain's largest employee-owned retailer |
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Waitrose SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Waitrose : 1. Waitrose has a royal warrant to supply groceries to Queen Elizabeth and Prince Charles 2. It has a substantial share of the market with over 300+ stores in UK 3. Waitrose's advertising efforts are popular among the people in the country 4. Recent marketing has attempted to portray it as more ethical than its competitors 5. Waitrose is building up a brand identity worldwide by sponsoring English Cricket Team 6. Success of myWaitrose loyalty card, as a disruptive innovation 7. Close to 50,000 people employed with Waitrose company 8. Recipient for several awards and recognition |
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Weaknesses |
1. Intense competition means price wars, hence lesser margins for Waitrose 2. Social media backlash regarding an article published in the magazine Waitrose Kitchen |
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Opportunities |
1. Success of its white based packaging of essential goods 2. Waitrose can take forward there “community matters” campaign to generate good word of mouth publicity 3. To gain more market share in coming times across various geograohies 4. Building upon rich image heritage and expanding in more favorable markets |
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Threats |
1. Lagging behind the competition locally and globally 2. Increasing competition from ecommerce websites can affect the business 3. Poor economic situation in UK can hurt Waitrose's business |
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Waitrose Competition |
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Competitors |
Below are the 9 main Waitrose competitors : 1. Asda 2. Tesco 3. Sainsburys 4. Morrisons 5. Walmart 6. ALDI 7. Debenhams 8. Amazon 9. Boots |
The brandguide table above concludes the Waitrose SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Waitrose. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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