Waitrose SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 7558

SWOT Analysis of Waitrose with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

John Lewis Partnership




Lifestyle and Retail

Tagline/ Slogan

Quality you'd expect at prices you wouldn't


Waitrose is a retailer that is not characterized only by its quality, but its range

Waitrose STP


Households and Hospitality industry

Target Group

People from all age groups wanting to buy groceries


Waitrose is Britain's largest employee-owned retailer

Waitrose SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Waitrose :

1. Waitrose has a royal warrant to supply groceries to Queen Elizabeth and Prince Charles

2. It has a substantial share of the market with over 300+ stores in UK

3. Waitrose's advertising efforts are popular among the people in the country 

4. Recent marketing has attempted to portray it as more ethical than its competitors

5. Waitrose is building up a brand identity worldwide by sponsoring English Cricket Team

6. Success of myWaitrose loyalty card, as a disruptive innovation

7. Close to 50,000 people employed with Waitrose company

8. Recipient for several awards and recognition


1. Intense competition means price wars, hence lesser margins for Waitrose

2. Social media backlash regarding an article published in the magazine Waitrose Kitchen


1. Success of its white based packaging of essential goods

2. Waitrose can take forward there “community matters” campaign to generate good word of mouth publicity

3. To gain more market share in coming times across various geograohies

4. Building upon rich image heritage and expanding in more favorable markets


1. Lagging behind the competition locally and globally

2. Increasing competition from ecommerce websites can affect the business

3. Poor economic situation in UK can hurt Waitrose's business

Waitrose Competition


Below are the 9 main Waitrose competitors :

1. Asda

2. Tesco

3. Sainsburys

4. Morrisons

5. Walmart


7. Debenhams

8. Amazon

9. Boots

The brandguide table above concludes the Waitrose SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Waitrose. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: