Waitrose SWOT Analysis, Competitors & USP
SWOT analysis of Waitrose analyses the brand by its strengths, weaknesses, opportunities & threats. In Waitrose SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Waitrose to benchmark its business & performance as compared to the competitors. Waitrose is one of the leading brands in the lifestyle and retail sector.
The table below lists the Waitrose SWOT (Strengths, Weaknesses, Opportunities, Threats), top Waitrose competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Waitrose Brand Analysis | |
|---|---|
| Parent Company |
John Lewis Partnership |
| Category |
Supermarket |
| Sector | |
| Tagline/ Slogan |
Quality you'd expect at prices you wouldn't |
| USP |
Waitrose is a retailer that is not characterized only by its quality, but its range |
| Waitrose STP | |
| Segment |
Households and Hospitality industry |
| Target Group |
People from all age groups wanting to buy groceries |
| Positioning |
Waitrose is Britain's largest employee-owned retailer |
| SWOT Analysis of Waitrose | |
| Waitrose Strengths |
Below are the Strengths in the SWOT Analysis of Waitrose: 1. Waitrose has a royal warrant to supply groceries to Queen Elizabeth and Prince Charles 2. It has a substantial share of the market with over 300+ stores in UK 3. Waitrose's advertising efforts are popular among the people in the country 4. Recent marketing has attempted to portray it as more ethical than its competitors 5. Waitrose is building up a brand identity worldwide by sponsoring English Cricket Team 6. Success of myWaitrose loyalty card, as a disruptive innovation 7. Close to 50,000 people employed with Waitrose company 8. Recipient for several awards and recognition |
| Waitrose Weaknesses |
Here are the weaknesses in the Waitrose SWOT Analysis: 1. Intense competition means price wars, hence lesser margins for Waitrose 2. Social media backlash regarding an article published in the magazine Waitrose Kitchen |
| Waitrose Opportunities |
Following are the Opportunities in Waitrose SWOT Analysis: 1. Success of its white based packaging of essential goods 2. Waitrose can take forward there “community matters” campaign to generate good word of mouth publicity 3. To gain more market share in coming times across various geograohies 4. Building upon rich image heritage and expanding in more favorable markets |
| Waitrose Threats |
The threats in the SWOT Analysis of Waitrose are as mentioned: 1. Lagging behind the competition locally and globally 2. Increasing competition from ecommerce websites can affect the business 3. Poor economic situation in UK can hurt Waitrose's business |
| Waitrose Competition | |
| Waitrose Competitors |
Below are the top 9 competitors of Waitrose: 1. Asda 2. Tesco 3. Sainsburys 4. Morrisons 5. Walmart 6. ALDI 7. Debenhams 8. Amazon 9. Boots |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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