Old Navy SWOT Analysis
Old Navy is one of the leading brands in the lifestyle and retail sector. Old Navy SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Old Navy:
Quick Glance:
Old Navy Strengths
- Strong brand awareness with over 1000 stores around the world
- Affordable brand
- Successful expansion in Asian countries like Japan
- Stores are designed to suit a family shopping environment
- Has been recognized by several awards
- Good presence through stores as well as ecommerce portals
- Good advertising and marketing make it a popular brand
Above are the strengths in the SWOT Analysis of Old Navy. The strengths of Old Navy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Old Navy Weaknesses
- Low switching cost for customers
- High competition has taken a toll on customer loyalty
These were the weaknesses in the Old Navy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Old Navy Opportunities
- Start an apparel range for formal wear
- Start a customer loyalty program in Asian countries where it is considered as an aspirational brand
- Expand in online form in Asian market as against brick-and-mortar
Above we covered the opportunities in Old Navy SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Old Navy Threats
- Counterfeit imitations
- Advent of online shopping will make more expensive brands competitive to the affordable brands and encourage the customer to switch
- Customer loyalty is decreasing
The threats in the SWOT Analysis of Old Navy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Old Navy SWOT analysis.
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About Old Navy
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Old Navy Overview | |
|---|---|
| Parent Company |
Gap Inc. |
| Category |
Apparel |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Affordable brand that gives a look of expensive product |
| Old Navy STP | |
| Segmentation |
Casual wear |
| Target Market |
Middle class income group |
| Positioning |
Affordable family apparel |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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