Old Navy SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Old Navy analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Old Navy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Old Navy to benchmark its business & performance as compared to the competitors and industry. As of 2020, Old Navy is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Old Navy competitors and includes Old Navy target market, segmentation, positioning & Unique Selling Proposition (USP).

Old Navy SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Old Navy Brand Analysis
Parent Company

Gap Inc.

Category

Apparel

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Affordable brand that gives a look of expensive product

Old Navy STP
Old Navy Segmentation

Casual wear

Old Navy Target Market

Middle class income group

Old Navy Positioning

Affordable family apparel

Old Navy SWOT Analysis
Old Navy Strengths

Below are the Strengths in the SWOT Analysis of Old Navy:

1.  Strong brand awareness with over 1000 stores around the world
2. Affordable brand
3. Successful expansion in Asian countries like Japan

4. Stores are designed to suit a family shopping environment

5. Has been recognized by several awards

6. Good presence through stores as well as ecommerce portals

7. Good advertising and marketing make it a popular brand

Old Navy Weaknesses

Here are the weaknesses in the Old Navy SWOT Analysis:

1. Low switching cost for customers
2. High competition has taken a toll on customer loyalty

Old Navy Opportunities

Following are the Opportunities in Old Navy SWOT Analysis:

1. Start an apparel range for formal wear
2. Start a customer loyalty program in Asian countries where it is considered as an aspirational brand
3. Expand in online form in Asian market as against brick-and-mortar

Old Navy Threats

The threats in the SWOT Analysis of Old Navy are as mentioned:

1. Counterfeit imitations
2. Advent of online shopping will make more expensive brands competitive to the affordable brands and encourage the customer to switch

3. Customer loyalty is decreasing

Old Navy Competition
Competitors

Below are the top 4 Old Navy competitors:

1. Hollister
2. American Eagle
3. Abercrombie

4. Tommy Hilfiger


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Old Navy. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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