Old Navy SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3794

SWOT Analysis of Old Navy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Old Navy

Parent Company

Gap Inc.




Lifestyle and Retail

Tagline/ Slogan



Affordable brand that gives a look of expensive product



Casual wear

Target Group

Middle class income group


Affordable family apparel

SWOT Analysis


1.  Strong brand awareness with over 1000 stores around the world
2. Affordable brand
3. Successful expansion in Asian countries like Japan

4. Stores are designed to suit a family shopping environment

5. Has been recognized by several awards

6. Good presence through stores as well as ecommerce portals

7. Good advertising and marketing make it a popular brand


1. Low switching cost for customers
2. High competition has taken a toll on customer loyalty


1. Start an apparel range for formal wear
2. Start a customer loyalty program in Asian countries where it is considered as an aspirational brand
3. Expand in online form in Asian market as against brick-and-mortar


1. Counterfeit imitations
2. Advent of online shopping will make more expensive brands competitive to the affordable brands and encourage the customer to switch

3. Customer loyalty is decreasing



1. Hollister
2. American Eagle
3. Abercrombie

4. Tommy Hilfiger

The table above concludes the Old Navy SWOT analysis along with its marketing and brand parameters.


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