Old Navy SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Old Navy is one of the leading brands in the lifestyle and retail sector. Old Navy SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Old Navy:

Old Navy Strengths

  1.  Strong brand awareness with over 1000 stores around the world
  2. Affordable brand
  3. Successful expansion in Asian countries like Japan
  4. Stores are designed to suit a family shopping environment
  5. Has been recognized by several awards
  6. Good presence through stores as well as ecommerce portals
  7. Good advertising and marketing make it a popular brand

Above are the strengths in the SWOT Analysis of Old Navy. The strengths of Old Navy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Old Navy Weaknesses

  1. Low switching cost for customers
  2. High competition has taken a toll on customer loyalty

These were the weaknesses in the Old Navy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Old Navy Opportunities

  1. Start an apparel range for formal wear
  2. Start a customer loyalty program in Asian countries where it is considered as an aspirational brand
  3. Expand in online form in Asian market as against brick-and-mortar

Above we covered the opportunities in Old Navy SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Old Navy Threats

  1. Counterfeit imitations
  2. Advent of online shopping will make more expensive brands competitive to the affordable brands and encourage the customer to switch
  3. Customer loyalty is decreasing

The threats in the SWOT Analysis of Old Navy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Old Navy SWOT analysis.

Continue reading more about the brand/company.

About Old Navy

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Old Navy Overview
Parent Company

Gap Inc.

Category

Apparel

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Affordable brand that gives a look of expensive product

Old Navy STP
Segmentation

Casual wear

Target Market

Middle class income group

Positioning

Affordable family apparel


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Old Navy. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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