Published in Lifestyle and Retail category by MBA Skool Team
7-Eleven is one of the leading brands in the lifestyle and retail sector. 7-Eleven SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of 7-Eleven:
Eleven is a well known brand across the globe and has more than 70000 stores across multiple countries including US, Canada, Asia, Europe, Australia etc.
Eleven has more than 130,000 employee globally
Eleven is known for its innovative private brands like Slurpee, big bite etc. which are very popular and define the brand
The retail giants are known for their digital outlook with many innovative apps in their portfolio which delivers directly to customers
Eleven is known for its successful franchise model and is seen as a benchmark in the industry
It offers a wide variety of CPG and food products in its stores
Eleven is known for its customer focus in all its vision and focus areas
It invests heavily in support which help its stakeholders like customers, franchisee owners, employees to align with the vision which 7-eleven has
Above are the strengths in the SWOT Analysis of 7-Eleven. The strengths of 7-Eleven looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Eleven is a big brand in some of the geographies but in many it is still unknown despite its presence at one point in time e.g. UK
Franchise model is good but it has its own issues and can act as deterrent in scaling operations across globe
Some issues with the franchise model related to minimum wage payment has affected the brand image
These were the weaknesses in the 7-Eleven SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
7-Eleven is a marketplace leader and a global brand
Middle class and upper class individuals
One of the biggest convenience retail store chain which has all the products for its customers
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