7-Eleven SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: February 01, 2022

7-Eleven SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of 7-Eleven, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like 7-Eleven to benchmark its business & performance as compared to the competitors, and make strategic improvements. 7-Eleven is one of the leading brands in the lifestyle and retail sector.

The article below lists the 7-Eleven SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the 7-Eleven SWOT Analysis:

SWOT Analysis of 7-Eleven

For 7-Eleven, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

7-Eleven Strengths

The strengths of 7-Eleven looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of 7-Eleven :

1. 7-Eleven is a well known brand across the globe and has more than 70000 stores across multiple countries including US, Canada, Asia, Europe, Australia etc.

2. 7-Eleven has more than 130,000 employee globally

3. 7-Eleven is known for its innovative private brands like Slurpee, big bite etc. which are very popular and define the brand

4. The retail giants are known for their digital outlook with many innovative apps in their portfolio which delivers directly to customers

5. 7-Eleven is known for its successful franchise model and is seen as a benchmark in the industry

6. It offers a wide variety of CPG and food products in its stores

7. 7-Eleven is known for its customer focus in all its vision and focus areas

8. It invests heavily in support which help its stakeholders like customers, franchisee owners, employees to align with the vision which 7-eleven has

7-Eleven Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the 7-Eleven SWOT Analysis:

1. 7-Eleven is a big brand in some of the geographies but in many it is still unknown despite its presence at one point in time e.g. UK

2. Franchise model is good but it has its own issues and can act as deterrent in scaling operations across globe

3. Some issues with the franchise model related to minimum wage payment has affected the brand image

7-Eleven Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in 7-Eleven SWOT Analysis:

1. 7-Eleven is focusing heavily on digitization of their distribution and retail. This can help them open new avenues but they have to plan it well

2. They can focus on new markets like India and other European markets to compete with likes of Target, Costco, Walmart etc.

3. They can tie up with new age delivery apps to help them reach more customers

7-Eleven Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of 7-Eleven are as mentioned:

1. Competition is huge and can affect 7-Eleven's business 

2. As more and more retail chains are moving online, offline stores and franchise models can become an issue in future

3. Different geographies have different retail giants and with consolidation happening at a faster pace, running a huge retail chain can be difficult

Hence this concludes the 7-Eleven SWOT analysis.

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About 7-Eleven

7-Eleven Overview
Parent Company

Seven & i Holdings


Department Stores/Retail Chain


Lifestyle and Retail

Tagline/ Slogan

Oh Thank Heaven for 7‑Eleven!


7-Eleven is a marketplace leader and a global brand

7-Eleven STP

Retail Customers

Target Market

Middle class and upper class individuals


One of the biggest convenience retail store chain which has all the products for its customers

7-Eleven Competitors

1. Walmart

2. Carrefour

3. Tesco

4. Coles Group

5. Kroger

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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