Red Tape SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 4759

SWOT Analysis of Red Tape with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Red Tape

Parent Company

Mirza International Limited


Footwear and Apparel


Lifestyle and Retail

Tagline/ Slogan

Fashion for your feet


Unmatched Quality, Skilled Craftsmanship and Trendy Products

Red Tape STP


People who want to look fashionable

Target Group

All urban age groups who like fashion – Globally Young and Fashion Conscious Consumers in India


Hi-fashion Lifestyle i.e. a premium lifestyle brand

Red Tape SWOT Analysis


1.Design is the key differentiator and it has top class designers working on the designs in the fashion cities of the world
2.Since the parent company Mirza is the manufacturer also, it can enjoy better profit margins
3.Stringent international quality restrictions in manufacturing are followed
4.An international brand with present across the US, UK, France, Germany, West Asia and South Africa. It has a retail presence in 50 countries with production facilities in over 26 countries
5.Exclusive stores, hence the reach of red tape is now increasing
6. Contribution to environmental preservation and community wellbeing


1.Foray into Apparel Industry which already has a very tough    competition

2. Offers Lower profit margins to the multi- brand retailers than the local brands also


1.To leverage the success of Red Tape in shoes to apparel segment also and thus can make use of the extensive distribution channels that it is now creating.

2.To introduce independent sub brands catering to middle class customers without brand dilution

3. Youth becoming more fashion conscious.

4.Increasing disposable incomes


1. Foreign brands bring in more competition

2.Local Brands with good designs and higher profit margins for retailers may result in lesser shelf space for Red Tape

3. Cheap imitations/fake products cause threat

Red Tape Competition


1. Metro Shoes

2. Bata
3. Adidas
4. Nike
5. Puma

The brandguide table above concludes the Red Tape SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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