Red Tape SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Here is a detailed SWOT analysis of Red Tape covering strengths, weaknesses, opportunities and threats.

Red Tape Strengths

  1. Design of Red Tape shoes is the key differentiator and it has top class designers working on the designs in the fashion cities of the world
  2. Since the parent company Mirza is the manufacturer also, it can enjoy better profit margins
  3. Stringent international quality restrictions in manufacturing are followed by Red Tape shoes
  4. An international brand with present across the US, UK, France, Germany, West Asia and South Africa. It has a retail presence in 50 countries with production facilities in over 26 countries
  5. Exclusive Red Tape stores, hence the reach of red tape is now increasing
  6. Contribution to environmental preservation and community wellbeing

Above are the strengths in the SWOT Analysis of Red Tape. The strengths of Red Tape looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Red Tape Weaknesses

  1. Foray into apparel industry which already has a very tough competition means limited market share
  2. Offers Lower profit margins to the multi- brand retailers than the local brands also

These were the weaknesses in the Red Tape SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Red Tape Opportunities

  1.  To leverage the success of Red Tape in shoes to apparel segment also and thus can make use of the extensive distribution channels that it is now creating.
  2. To introduce independent sub brands catering to middle class customers without brand dilution
  3. Red Tape can tap the youth, who are becoming more fashion conscious
  4. Increasing disposable incomes

Above we covered the opportunities in Red Tape SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Red Tape Threats

  1. Foreign brands bring in more competition and hence can affect Red Tape's business
  2. Local Brands with good designs and higher profit margins for retailers may result in lesser shelf space for Red Tape
  3. Cheap imitations/fake products cause threat

The threats in the SWOT Analysis of Red Tape are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Red Tape SWOT analysis.

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About Red Tape

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Red Tape Overview
Parent Company

Mirza International Limited

Category

Footwear and Apparel

Sector

Lifestyle and Retail

Tagline/ Slogan

Fashion for your feet

USP

Red Tape offers unmatched quality, skilled craftsmanship and trendy footwear

Red Tape STP
Segmentation

People who want to look fashionable

Target Market

All urban age groups who like fashion – Globally Young and Fashion Conscious Consumers in India

Positioning

Red Tape is a Hi-fashion Lifestyle i.e. a premium lifestyle brand


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Red Tape. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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