Red Tape SWOT Analysis, Competitors & USP

Red Tape

Parent Company

Mirza International Limited

Category

Footwear and Apparel

Sector

Lifestyle and Retail

Tagline/ Slogan

Fashion for your feet

USP

Red Tape offers unmatched quality, skilled craftsmanship and trendy footwear

Red Tape STP

Segment

People who want to look fashionable

Target Group

All urban age groups who like fashion – Globally Young and Fashion Conscious Consumers in India

Positioning

Red Tape is a Hi-fashion Lifestyle i.e. a premium lifestyle brand

Red Tape SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Red Tape :

1. Design of Red Tape shoes is the key differentiator and it has top class designers working on the designs in the fashion cities of the world

2. Since the parent company Mirza is the manufacturer also, it can enjoy better profit margins

3. Stringent international quality restrictions in manufacturing are followed by Red Tape shoes

4. An international brand with present across the US, UK, France, Germany, West Asia and South Africa. It has a retail presence in 50 countries with production facilities in over 26 countries

5. Exclusive Red Tape stores, hence the reach of red tape is now increasing

6. Contribution to environmental preservation and community wellbeing

Weaknesses

1. Foray into apparel industry which already has a very tough competition means limited market share

2. Offers Lower profit margins to the multi- brand retailers than the local brands also

Opportunities

1. To leverage the success of Red Tape in shoes to apparel segment also and thus can make use of the extensive distribution channels that it is now creating.

2. To introduce independent sub brands catering to middle class customers without brand dilution

3. Red Tape can tap the youth, who are becoming more fashion conscious

4. Increasing disposable incomes

Threats

1. Foreign brands bring in more competition and hence can affect Red Tape's business

2. Local Brands with good designs and higher profit margins for retailers may result in lesser shelf space for Red Tape

3. Cheap imitations/fake products cause threat

Red Tape Competition

Competitors

Below are the 10 main Red Tape competitors :

1. Nike

2. Reebok

3. New Balance

4. Converse

5. Puma

6. Adidas

7. Bata

8. Liberty Shoes

9. Metro Shoes

10. Woodland