Published in Lifestyle and Retail category by MBA Skool Team
Red Tape is one of the leading brands in the lifestyle and retail sector. Red Tape SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Red Tape:
Design of Red Tape shoes is the key differentiator and it has top class designers working on the designs in the fashion cities of the world
Since the parent company Mirza is the manufacturer also, it can enjoy better profit margins
Stringent international quality restrictions in manufacturing are followed by Red Tape shoes
An international brand with present across the US, UK, France, Germany, West Asia and South Africa. It has a retail presence in 50 countries with production facilities in over 26 countries
Exclusive Red Tape stores, hence the reach of red tape is now increasing
Contribution to environmental preservation and community wellbeing
Above are the strengths in the SWOT Analysis of Red Tape. The strengths of Red Tape looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Red Tape Weaknesses
Foray into apparel industry which already has a very tough competition means limited market share
Offers Lower profit margins to the multi- brand retailers than the local brands also
These were the weaknesses in the Red Tape SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Red Tape Opportunities
To leverage the success of Red Tape in shoes to apparel segment also and thus can make use of the extensive distribution channels that it is now creating.
To introduce independent sub brands catering to middle class customers without brand dilution
Red Tape can tap the youth, who are becoming more fashion conscious
Increasing disposable incomes
Above we covered the opportunities in Red Tape SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Red Tape Threats
Foreign brands bring in more competition and hence can affect Red Tape's business
Local Brands with good designs and higher profit margins for retailers may result in lesser shelf space for Red Tape
Cheap imitations/fake products cause threat
The threats in the SWOT Analysis of Red Tape are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Red Tape offers unmatched quality, skilled craftsmanship and trendy footwear
Red Tape STP
People who want to look fashionable
All urban age groups who like fashion – Globally Young and Fashion Conscious Consumers in India
Red Tape is a Hi-fashion Lifestyle i.e. a premium lifestyle brand
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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