Red Tape SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Red Tape analyses the brand by its strengths, weaknesses, opportunities & threats. In Red Tape SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Red Tape to benchmark its business & performance as compared to the competitors. Red Tape is one of the leading brands in the lifestyle and retail sector.

The table below lists the Red Tape SWOT (Strengths, Weaknesses, Opportunities, Threats), top Red Tape competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Red Tape SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Red Tape Brand Analysis
Parent Company

Mirza International Limited


Footwear and Apparel


Lifestyle and Retail

Tagline/ Slogan

Fashion for your feet


Red Tape offers unmatched quality, skilled craftsmanship and trendy footwear

Red Tape STP

People who want to look fashionable

Target Group

All urban age groups who like fashion – Globally Young and Fashion Conscious Consumers in India


Red Tape is a Hi-fashion Lifestyle i.e. a premium lifestyle brand

SWOT Analysis of Red Tape
Red Tape Strengths

Below are the Strengths in the SWOT Analysis of Red Tape:

1. Design of Red Tape shoes is the key differentiator and it has top class designers working on the designs in the fashion cities of the world

2. Since the parent company Mirza is the manufacturer also, it can enjoy better profit margins

3. Stringent international quality restrictions in manufacturing are followed by Red Tape shoes

4. An international brand with present across the US, UK, France, Germany, West Asia and South Africa. It has a retail presence in 50 countries with production facilities in over 26 countries

5. Exclusive Red Tape stores, hence the reach of red tape is now increasing

6. Contribution to environmental preservation and community wellbeing

Red Tape Weaknesses

Here are the weaknesses in the Red Tape SWOT Analysis:

1. Foray into apparel industry which already has a very tough competition means limited market share

2. Offers Lower profit margins to the multi- brand retailers than the local brands also

Red Tape Opportunities

Following are the Opportunities in Red Tape SWOT Analysis:

1. To leverage the success of Red Tape in shoes to apparel segment also and thus can make use of the extensive distribution channels that it is now creating.

2. To introduce independent sub brands catering to middle class customers without brand dilution

3. Red Tape can tap the youth, who are becoming more fashion conscious

4. Increasing disposable incomes

Red Tape Threats

The threats in the SWOT Analysis of Red Tape are as mentioned:

1. Foreign brands bring in more competition and hence can affect Red Tape's business

2. Local Brands with good designs and higher profit margins for retailers may result in lesser shelf space for Red Tape

3. Cheap imitations/fake products cause threat

Red Tape Competition
Red Tape Competitors

Below are the top 10 competitors of Red Tape:

1. Nike

2. Reebok

3. New Balance

4. Converse

5. Puma

6. Adidas

7. Bata

8. Liberty Shoes

9. Metro Shoes

10. Woodland

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Red Tape. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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