Red Tape SWOT Analysis, Competitors & USP
SWOT analysis of Red Tape analyses the brand by its strengths, weaknesses, opportunities & threats. In Red Tape SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Red Tape to benchmark its business & performance as compared to the competitors. Red Tape is one of the leading brands in the lifestyle and retail sector.
The table below lists the Red Tape SWOT (Strengths, Weaknesses, Opportunities, Threats), top Red Tape competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Red Tape Brand Analysis | |
|---|---|
| Parent Company |
Mirza International Limited |
| Category |
Footwear and Apparel |
| Sector | |
| Tagline/ Slogan |
Fashion for your feet |
| USP |
Red Tape offers unmatched quality, skilled craftsmanship and trendy footwear |
| Red Tape STP | |
| Segment |
People who want to look fashionable |
| Target Group |
All urban age groups who like fashion – Globally Young and Fashion Conscious Consumers in India |
| Positioning |
Red Tape is a Hi-fashion Lifestyle i.e. a premium lifestyle brand |
| SWOT Analysis of Red Tape | |
| Red Tape Strengths |
Below are the Strengths in the SWOT Analysis of Red Tape: 1. Design of Red Tape shoes is the key differentiator and it has top class designers working on the designs in the fashion cities of the world 2. Since the parent company Mirza is the manufacturer also, it can enjoy better profit margins 3. Stringent international quality restrictions in manufacturing are followed by Red Tape shoes 4. An international brand with present across the US, UK, France, Germany, West Asia and South Africa. It has a retail presence in 50 countries with production facilities in over 26 countries 5. Exclusive Red Tape stores, hence the reach of red tape is now increasing 6. Contribution to environmental preservation and community wellbeing |
| Red Tape Weaknesses |
Here are the weaknesses in the Red Tape SWOT Analysis: 1. Foray into apparel industry which already has a very tough competition means limited market share 2. Offers Lower profit margins to the multi- brand retailers than the local brands also |
| Red Tape Opportunities |
Following are the Opportunities in Red Tape SWOT Analysis: 1. To leverage the success of Red Tape in shoes to apparel segment also and thus can make use of the extensive distribution channels that it is now creating. 2. To introduce independent sub brands catering to middle class customers without brand dilution 3. Red Tape can tap the youth, who are becoming more fashion conscious 4. Increasing disposable incomes |
| Red Tape Threats |
The threats in the SWOT Analysis of Red Tape are as mentioned: 1. Foreign brands bring in more competition and hence can affect Red Tape's business 2. Local Brands with good designs and higher profit margins for retailers may result in lesser shelf space for Red Tape 3. Cheap imitations/fake products cause threat |
| Red Tape Competition | |
| Red Tape Competitors |
Below are the top 10 competitors of Red Tape: 1. Nike 2. Reebok 3. New Balance 4. Converse 5. Puma 6. Adidas 7. Bata 9. Metro Shoes 10. Woodland |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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