Liberty Shoes SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 14013

SWOT analysis of Liberty Shoes analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Liberty Shoes SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Liberty Shoes to benchmark its business & performance as compared to the competitors and industry. Liberty Shoes is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Liberty Shoes competitors and elaborates Liberty Shoes market segmentation, target group, positioning & Unique Selling Proposition (USP).

Liberty Shoes SWOT, Competitors, Marketing STP & Brand analysis Table
Liberty Shoes Brand Analysis
Parent Company

Liberty Shoes Limited


Footwear and Apparel


Lifestyle and Retail

Tagline/ Slogan

A feeling called liberty; Come express yourself


Liberty Shoes offers stylish footwear at attractive prices

Liberty Shoes STP

Full Market Coverage in Income

Target Group

Liberated Youth which prefers fashionable footwear


Liberty Shoes offer stylish freedom for movement

Liberty Shoes SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Liberty Shoes. Strengths are:

1. Liberty Shoes has a wide Reach with 150 distributors, 350 exclusive showrooms and more than 6000 multi-brand outlets

2. HumanTech Centers i.e. Liberty is high in Research and Development

3. Old Established Brand with huge popularity

4. Liberty Shoes is among the top 5 leather footwear Manufacturers in the world

5. Good advertising and branding through TVCs and print ads

6. Liberty Shoes has popular sub-brands like Coolers, Force10, Senorita, Gliders


Here are the weaknesses in the Liberty Shoes SWOT Analysis:

1. Liberty Shoes has limited franchise presence as compared to some other footwear brands

2. Lacks global presence, which can be a huge potential segment


Following are the Opportunities in Liberty Shoes SWOT Analysis:

1. Liberty Shoes has increased reach in Southern India but with more number of franchisee stores has an opportunity to increase reach PAN India

2. In India, people now look towards buying footwear as a blend of fashion and comfort, so now has an increasing market size

3. Global expansion would help in brand building and sales


The threats in the SWOT Analysis of Liberty Shoes are as mentioned:

1. Intense Competition form existing brands can affect business of Liberty Shoes

2. Commoditization if fashion footwear not differentiated well

3. Constantly changing footwear technology and fashion

Liberty Shoes Competition

Below are the top 12 Liberty Shoes competitors:

1. Nike

2. Reebok

3. New Balance

4. Converse

5. Puma

6. Fila

7. Bata

8. Adidas

9. Metro Shoes

10. Red Tape

11. Woodland

12. Asics

The brandguide table above concludes the Liberty Shoes SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Liberty Shoes. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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