Liberty Shoes SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 10113

SWOT Analysis of Liberty Shoes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Liberty Shoes

Parent Company

Liberty Shoes Limited


Footwear and Apparel


Lifestyle and Retail

Tagline/ Slogan

A feeling called liberty; Come express yourself


Stylish Footwear



Full Market Coverage in Income

Target Group

Liberated Youth which prefers fashionable footwear


Stylish Freedom for Movement

SWOT Analysis


1.Wide Reach with 150 distributors, 350 exclusive showrooms and more than 6000 multi-brand outlets

2.HumanTech Centers i.e. Liberty is high in Research and Development

3.Old Established Brand with huge popularity

4. Among the top 5 leather footwear Manufacturers in the world
5. Good advertising and branding through TVCs and print ads
6. Has popular sub-brands like Coolers, Force10, Senorita, Gliders


1.Has limited franchise presence as compared to some other footwear brands
2. Lacks global presence, which can be a huge potential segment


1. Has increased reach in Southern India but with more number of franchisee stores has an opportunity to increase reach PAN India

2. In India, People now look towards buying footwear as a blend of fashion and comfort, so now has an increasing market size

3. Global expansion would help in brand building and sales


1.Intense Competition form existing brands

2.Commoditization if fashion footwear not differentiated well
3.Constantly changing footwear technology and fashion



1.Metro Shoes

3. Nike
4. Adidas
5. Puma

The table above concludes the Liberty Shoes SWOT analysis along with its marketing and brand parameters.


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