Liberty Shoes SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Liberty Shoes analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Liberty Shoes SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Liberty Shoes to benchmark its business & performance as compared to the competitors and industry. As of 2020, Liberty Shoes is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Liberty Shoes competitors and includes Liberty Shoes target market, segmentation, positioning & Unique Selling Proposition (USP).

Liberty Shoes SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Liberty Shoes Brand Analysis
Parent Company

Liberty Shoes Limited


Footwear and Apparel


Lifestyle and Retail

Tagline/ Slogan

A feeling called liberty; Come express yourself


Liberty Shoes offers stylish footwear at attractive prices

Liberty Shoes STP
Liberty Shoes Segmentation

Full Market Coverage in Income

Liberty Shoes Target Market

Liberated Youth which prefers fashionable footwear

Liberty Shoes Positioning

Liberty Shoes offer stylish freedom for movement

Liberty Shoes SWOT Analysis
Liberty Shoes Strengths

Below are the Strengths in the SWOT Analysis of Liberty Shoes:

1. Liberty Shoes has a wide Reach with 150 distributors, 350 exclusive showrooms and more than 6000 multi-brand outlets

2. HumanTech Centers i.e. Liberty is high in Research and Development

3. Old Established Brand with huge popularity

4. Liberty Shoes is among the top 5 leather footwear Manufacturers in the world

5. Good advertising and branding through TVCs and print ads

6. Liberty Shoes has popular sub-brands like Coolers, Force10, Senorita, Gliders

Liberty Shoes Weaknesses

Here are the weaknesses in the Liberty Shoes SWOT Analysis:

1. Liberty Shoes has limited franchise presence as compared to some other footwear brands

2. Lacks global presence, which can be a huge potential segment

Liberty Shoes Opportunities

Following are the Opportunities in Liberty Shoes SWOT Analysis:

1. Liberty Shoes has increased reach in Southern India but with more number of franchisee stores has an opportunity to increase reach PAN India

2. In India, people now look towards buying footwear as a blend of fashion and comfort, so now has an increasing market size

3. Global expansion would help in brand building and sales

Liberty Shoes Threats

The threats in the SWOT Analysis of Liberty Shoes are as mentioned:

1. Intense Competition form existing brands can affect business of Liberty Shoes

2. Commoditization if fashion footwear not differentiated well

3. Constantly changing footwear technology and fashion

Liberty Shoes Competition

Below are the top 12 Liberty Shoes competitors:

1. Nike

2. Reebok

3. New Balance

4. Converse

5. Puma

6. Fila

7. Bata

8. Adidas

9. Metro Shoes

10. Red Tape

11. Woodland

12. Asics

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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