Liberty Shoes SWOT Analysis
Liberty Shoes is one of the leading brands in the lifestyle and retail sector. Liberty Shoes SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Liberty Shoes:
Quick Glance:
Liberty Shoes Strengths
- Liberty Shoes has a wide Reach with 150 distributors, 350 exclusive showrooms and more than 6000 multi-brand outlets
- HumanTech Centers i.e. Liberty is high in Research and Development
- Old Established Brand with huge popularity
- Liberty Shoes is among the top 5 leather footwear Manufacturers in the world
- Good advertising and branding through TVCs and print ads
- Liberty Shoes has popular sub-brands like Coolers, Force10, Senorita, Gliders
Above are the strengths in the SWOT Analysis of Liberty Shoes. The strengths of Liberty Shoes looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Liberty Shoes Weaknesses
- Liberty Shoes has limited franchise presence as compared to some other footwear brands
- Lacks global presence, which can be a huge potential segment
These were the weaknesses in the Liberty Shoes SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Liberty Shoes Opportunities
- Liberty Shoes has increased reach in Southern India but with more number of franchisee stores has an opportunity to increase reach PAN India
- In India, people now look towards buying footwear as a blend of fashion and comfort, so now has an increasing market size
- Global expansion would help in brand building and sales
Above we covered the opportunities in Liberty Shoes SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Liberty Shoes Threats
- Intense Competition form existing brands can affect business of Liberty Shoes
- Commoditization if fashion footwear not differentiated well
- Constantly changing footwear technology and fashion
The threats in the SWOT Analysis of Liberty Shoes are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Liberty Shoes SWOT analysis.
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About Liberty Shoes
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Liberty Shoes Overview | |
|---|---|
| Parent Company |
Liberty Shoes Limited |
| Category |
Footwear and Apparel |
| Sector | |
| Tagline/ Slogan |
A feeling called liberty; Come express yourself |
| USP |
Liberty Shoes offers stylish footwear at attractive prices |
| Liberty Shoes STP | |
| Segmentation |
Full Market Coverage in Income |
| Target Market |
Liberated Youth which prefers fashionable footwear |
| Positioning |
Liberty Shoes offer stylish freedom for movement |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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