Published in Lifestyle and Retail category by MBA Skool Team
Aeropostale is one of the leading brands in the lifestyle and retail sector. Aeropostale SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Aeropostale:
Over 900 stores in the United States, Canada, Puerto Rico and the UAE
Has over 885 Aéropostale stores in the U.S. and Puerto Rico, and approx 40 stores in Canada.
One of the largest retailer in the market
The Company has been recognized as one of the "100 Best companies to Work For"
Joint ventures and tie-ups to grow global
Launched a new concept targeting the teen market
Sub-brand called Jimmy'Z that focuses on watersport clothing, is also popular
Above are the strengths in the SWOT Analysis of Aeropostale. The strengths of Aeropostale looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Even though the XXL Mega Discount stores have an attractive low cost concept, their size limits their locations to the periphery of towns
Billa supermarkets are confined to more affluent city area, of which there are not many at the present time
Limited geographic presence specially in the growing economies
These were the weaknesses in the Aeropostale SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Creative and unique design. Less number of competitors
Retailer of casual apparels and accessories
14-to-17-year-old young women and young men,
Recently, it has been targeting adults over the age of 18 as well.
Brand for the teens
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Aeropostale. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute