Aeropostale SWOT Analysis
Here is a detailed SWOT analysis of Aeropostale covering strengths, weaknesses, opportunities and threats.
Aeropostale Strengths
- Over 900 stores in the United States, Canada, Puerto Rico and the UAE
- Has over 885 Aéropostale stores in the U.S. and Puerto Rico, and approx 40 stores in Canada.
- One of the largest retailer in the market
- The Company has been recognized as one of the "100 Best companies to Work For"
- Joint ventures and tie-ups to grow global
- Launched a new concept targeting the teen market
- Sub-brand called Jimmy'Z that focuses on watersport clothing, is also popular
Above are the strengths in the SWOT Analysis of Aeropostale. The strengths of Aeropostale looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Aeropostale Weaknesses
- Even though the XXL Mega Discount stores have an attractive low cost concept, their size limits their locations to the periphery of towns
- Billa supermarkets are confined to more affluent city area, of which there are not many at the present time
- Limited geographic presence specially in the growing economies
These were the weaknesses in the Aeropostale SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Aeropostale Opportunities
- Further expansion of the three banners, increasing the lead on this potentially lucrative market.
- All three formats have a specific and valuable customer base
- Introduction of Penny discount stores to fill in the gaps in residential areas where XXL Mega Discount stores are too large to open.
- Global expansion would help the brand penetrate
Above we covered the opportunities in Aeropostale SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Aeropostale
Aeropostale Threats
- Competition from existing popular apparel and lifestyle brands
- The Romanian market will experience a surge in interest as the economy develops and afterthe EU integration
- Idea can be easily copied by other local players
The threats in the SWOT Analysis of Aeropostale are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Aeropostale SWOT analysis.
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About Aeropostale
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Aeropostale Overview | |
|---|---|
| Parent Company |
R H Macy & Co |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Aeropostale. Clothes gone global |
| USP |
Creative and unique design. Less number of competitors |
| Aeropostale STP | |
| Segmentation |
Retailer of casual apparels and accessories |
| Target Market |
14-to-17-year-old young women and young men, Recently, it has been targeting adults over the age of 18 as well. |
| Positioning |
Brand for the teens |
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