Aeropostale SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Aeropostale analyses the brand by its strengths, weaknesses, opportunities & threats. In Aeropostale SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aeropostale to benchmark its business & performance as compared to the competitors. Aeropostale is one of the leading brands in the lifestyle and retail sector.

The table below lists the Aeropostale SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aeropostale competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Aeropostale SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Aeropostale Brand Analysis
Parent Company

R H Macy & Co

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Aeropostale. Clothes gone global

USP

Creative and unique design. Less number of competitors

Aeropostale STP
Segment

Retailer of casual apparels and accessories

Target Group

14-to-17-year-old young women and young men,

Recently, it has been targeting adults over the age of 18 as well.

Positioning

Brand for the teens

SWOT Analysis of Aeropostale
Aeropostale Strengths

Below are the Strengths in the SWOT Analysis of Aeropostale:

1.Over 900 stores in the United States, Canada, Puerto Rico and the UAE

2.Has over  885 Aéropostale stores in the U.S. and Puerto Rico, and approx 40 stores in Canada.

3.One of the largest retailer in the market

4.The Company has been recognized as one of the "100 Best companies to Work For"

5.Joint ventures and tie-ups to grow global

6.Launched a new concept targeting the teen market

7. Sub-brand called Jimmy'Z that focuses on watersport clothing, is also popular

Aeropostale Weaknesses

Here are the weaknesses in the Aeropostale SWOT Analysis:

1. Even though the XXL Mega Discount stores have an attractive low cost concept, their size limits their locations to the periphery of towns

2.Billa supermarkets are confined to more affluent city area, of which there are not many at the present time

3.Limited geographic presence specially in the growing economies

Aeropostale Opportunities

Following are the Opportunities in Aeropostale SWOT Analysis:

1. Further expansion of the three banners, increasing the lead on this potentially lucrative market.

2. All three formats have a specific and valuable customer base

3. Introduction of Penny discount stores to fill in the gaps in residential areas where XXL Mega Discount stores are too large to open.

4. Global expansion would help the brand penetrate

Aeropostale Threats

The threats in the SWOT Analysis of Aeropostale are as mentioned:

1. Competition from existing popular apparel and lifestyle brands

2. The Romanian market will experience a surge in interest as the economy develops and afterthe EU integration

3. Idea can be easily copied by other local players

Aeropostale Competition
Aeropostale Competitors

Below are the top 3 competitors of Aeropostale:

1. Abercrombie & Fitch

2. Hollister

3. American Eagle


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aeropostale. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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