Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Aeropostale analyses the brand by its strengths, weaknesses, opportunities & threats. In Aeropostale SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Aeropostale to benchmark its business & performance as compared to the competitors. Aeropostale is one of the leading brands in the lifestyle and retail sector.
The article below lists the Aeropostale SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Aeropostale SWOT Analysis:
For Aeropostale, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Aeropostale looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Aeropostale :
1.Over 900 stores in the United States, Canada, Puerto Rico and the UAE
2.Has over 885 Aéropostale stores in the U.S. and Puerto Rico, and approx 40 stores in Canada.
3.One of the largest retailer in the market
4.The Company has been recognized as one of the "100 Best companies to Work For"
5.Joint ventures and tie-ups to grow global
6.Launched a new concept targeting the teen market
7. Sub-brand called Jimmy'Z that focuses on watersport clothing, is also popular
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Aeropostale SWOT Analysis:
1. Even though the XXL Mega Discount stores have an attractive low cost concept, their size limits their locations to the periphery of towns
2.Billa supermarkets are confined to more affluent city area, of which there are not many at the present time
3.Limited geographic presence specially in the growing economies
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Aeropostale SWOT Analysis:
1. Further expansion of the three banners, increasing the lead on this potentially lucrative market.
2. All three formats have a specific and valuable customer base
3. Introduction of Penny discount stores to fill in the gaps in residential areas where XXL Mega Discount stores are too large to open.
4. Global expansion would help the brand penetrate
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Aeropostale are as mentioned:
1. Competition from existing popular apparel and lifestyle brands
2. The Romanian market will experience a surge in interest as the economy develops and afterthe EU integration
3. Idea can be easily copied by other local players
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Aeropostale:
Creative and unique design. Less number of competitors
Retailer of casual apparels and accessories
14-to-17-year-old young women and young men,
Recently, it has been targeting adults over the age of 18 as well.
Brand for the teens
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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