Gas Jeans SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Gas Jeans analyses the brand by its strengths, weaknesses, opportunities & threats. In Gas Jeans SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gas Jeans to benchmark its business & performance as compared to the competitors. Gas Jeans is one of the leading brands in the lifestyle and retail sector.

The article below lists the Gas Jeans SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Gas Jeans SWOT Analysis:

SWOT Analysis of Gas Jeans

For Gas Jeans, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Gas Jeans Strengths

The strengths of Gas Jeans looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Gas Jeans :

1. Globally known brand
2. Strong brand presence in Europe and far East
3. Innovation in the denims made, for e.g. reversible jeans which is one of its kinds
4. Operates sales in more than 56 countries with more than 3,000 stores
5. Excellent advertising and brand visibility

Gas Jeans Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Gas Jeans SWOT Analysis:

1. All designs are not easily available in all markets across the world
2.Research and Development in textiles is not very difficult to emulate
3. Tough competition from other brands means limited market share


Gas Jeans Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Gas Jeans SWOT Analysis:

1. Increasing disposable income in emerging countries

2.Growing casual wear market

3. Low manufacturing and production costs in various international markets

Gas Jeans Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Gas Jeans are as mentioned:

1.Intense Competition from existing brands
2.Product Substitution

3.Imitation of its designs and fake products


Gas Jeans Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Gas Jeans:

1.Levi’s
2.Wrangler
3.Diesel

Hence this concludes the Gas Jeans SWOT analysis.

Continue reading more about the brand/company.

About Gas Jeans

Gas Jeans Overview
Parent Company

Grotto S.p.A.

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Keep it Simple

USP

Quality, Research and Innovative fashionable jeans

Gas Jeans STP
Segmentation

Clothes for intelligent, discerning and cosmopolitan people who look to clothing to express their own personality for every occasion

Target Market

Urban men and women from upper middle class

Positioning

Fashionable – yet functional and practical


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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