Gas Jeans SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Gas Jeans analyses the brand by its strengths, weaknesses, opportunities & threats. In Gas Jeans SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gas Jeans to benchmark its business & performance as compared to the competitors. Gas Jeans is one of the leading brands in the lifestyle and retail sector.

The table below lists the Gas Jeans SWOT (Strengths, Weaknesses, Opportunities, Threats), top Gas Jeans competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Gas Jeans SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Gas Jeans Brand Analysis
Parent Company

Grotto S.p.A.

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Keep it Simple

USP

Quality, Research and Innovative fashionable jeans

Gas Jeans STP
Segment

Clothes for intelligent, discerning and cosmopolitan people who look to clothing to express their own personality for every occasion

Target Group

Urban men and women from upper middle class

Positioning

Fashionable – yet functional and practical

SWOT Analysis of Gas Jeans
Gas Jeans Strengths

Below are the Strengths in the SWOT Analysis of Gas Jeans:

1. Globally known brand
2. Strong brand presence in Europe and far East
3. Innovation in the denims made, for e.g. reversible jeans which is one of its kinds
4. Operates sales in more than 56 countries with more than 3,000 stores
5. Excellent advertising and brand visibility

Gas Jeans Weaknesses

Here are the weaknesses in the Gas Jeans SWOT Analysis:

1. All designs are not easily available in all markets across the world
2.Research and Development in textiles is not very difficult to emulate
3. Tough competition from other brands means limited market share

Gas Jeans Opportunities

Following are the Opportunities in Gas Jeans SWOT Analysis:

1. Increasing disposable income in emerging countries

2.Growing casual wear market

3. Low manufacturing and production costs in various international markets

Gas Jeans Threats

The threats in the SWOT Analysis of Gas Jeans are as mentioned:

1.Intense Competition from existing brands
2.Product Substitution

3.Imitation of its designs and fake products

Gas Jeans Competition
Gas Jeans Competitors

Below are the top 3 competitors of Gas Jeans:

1.Levi’s
2.Wrangler
3.Diesel


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Gas Jeans. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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