Gas Jeans SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Here is a detailed SWOT analysis of Gas Jeans covering strengths, weaknesses, opportunities and threats.

Gas Jeans Strengths

  1. Globally known brand
  2. Strong brand presence in Europe and far East
  3. Innovation in the denims made, for e.g. reversible jeans which is one of its kinds
  4. Operates sales in more than 56 countries with more than 3,000 stores
  5. Excellent advertising and brand visibility

Above are the strengths in the SWOT Analysis of Gas Jeans. The strengths of Gas Jeans looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Gas Jeans Weaknesses

  1. All designs are not easily available in all markets across the world
  2. Research and Development in textiles is not very difficult to emulate
  3. Tough competition from other brands means limited market share

These were the weaknesses in the Gas Jeans SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Gas Jeans Opportunities

  1. Increasing disposable income in emerging countries
  2. Growing casual wear market
  3. Low manufacturing and production costs in various international markets

Above we covered the opportunities in Gas Jeans SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Gas Jeans Threats

  1. Intense Competition from existing brands
  2. Product Substitution
  3. Imitation of its designs and fake products

The threats in the SWOT Analysis of Gas Jeans are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Gas Jeans SWOT analysis.

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About Gas Jeans

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Gas Jeans Overview
Parent Company

Grotto S.p.A.

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Keep it Simple

USP

Quality, Research and Innovative fashionable jeans

Gas Jeans STP
Segmentation

Clothes for intelligent, discerning and cosmopolitan people who look to clothing to express their own personality for every occasion

Target Market

Urban men and women from upper middle class

Positioning

Fashionable – yet functional and practical


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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