Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Gas Jeans analyses the brand by its strengths, weaknesses, opportunities & threats. In Gas Jeans SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Gas Jeans to benchmark its business & performance as compared to the competitors. Gas Jeans is one of the leading brands in the lifestyle and retail sector.
The table below lists the Gas Jeans SWOT (Strengths, Weaknesses, Opportunities, Threats), top Gas Jeans competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Quality, Research and Innovative fashionable jeans
Gas Jeans STP
Clothes for intelligent, discerning and cosmopolitan people who look to clothing to express their own personality for every occasion
Urban men and women from upper middle class
Fashionable – yet functional and practical
SWOT Analysis of Gas Jeans
Gas Jeans Strengths
Below are the Strengths in the SWOT Analysis of Gas Jeans:
1. Globally known brand 2. Strong brand presence in Europe and far East 3. Innovation in the denims made, for e.g. reversible jeans which is one of its kinds 4. Operates sales in more than 56 countries with more than 3,000 stores 5. Excellent advertising and brand visibility
Gas Jeans Weaknesses
Here are the weaknesses in the Gas Jeans SWOT Analysis:
1. All designs are not easily available in all markets across the world 2.Research and Development in textiles is not very difficult to emulate 3. Tough competition from other brands means limited market share
Gas Jeans Opportunities
Following are the Opportunities in Gas Jeans SWOT Analysis:
1. Increasing disposable income in emerging countries
2.Growing casual wear market
3. Low manufacturing and production costs in various international markets
Gas Jeans Threats
The threats in the SWOT Analysis of Gas Jeans are as mentioned:
1.Intense Competition from existing brands 2.Product Substitution
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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