Gas Jeans SWOT Analysis, Competitors & USP
Gas Jeans SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Gas Jeans, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Gas Jeans to benchmark its business & performance as compared to the competitors, and make strategic improvements. Gas Jeans is one of the leading brands in the lifestyle and retail sector.
The article below lists the Gas Jeans SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Gas Jeans SWOT Analysis:
In this article:
SWOT Analysis of Gas Jeans
For Gas Jeans, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Gas Jeans Strengths
The strengths of Gas Jeans looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Gas Jeans :
1. Globally known brand
2. Strong brand presence in Europe and far East
3. Innovation in the denims made, for e.g. reversible jeans which is one of its kinds
4. Operates sales in more than 56 countries with more than 3,000 stores
5. Excellent advertising and brand visibility
Gas Jeans Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Gas Jeans SWOT Analysis:
1. All designs are not easily available in all markets across the world
2.Research and Development in textiles is not very difficult to emulate
3. Tough competition from other brands means limited market share
Gas Jeans Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Gas Jeans SWOT Analysis:
1. Increasing disposable income in emerging countries
2.Growing casual wear market
3. Low manufacturing and production costs in various international markets
Gas Jeans Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Gas Jeans are as mentioned:
1.Intense Competition from existing brands
2.Product Substitution
3.Imitation of its designs and fake products
Gas Jeans Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Gas Jeans:
Hence this concludes the Gas Jeans SWOT analysis.
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About Gas Jeans
| Gas Jeans Overview | |
|---|---|
| Parent Company |
Grotto S.p.A. |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Keep it Simple |
| USP |
Quality, Research and Innovative fashionable jeans |
| Gas Jeans STP | |
| Segmentation |
Clothes for intelligent, discerning and cosmopolitan people who look to clothing to express their own personality for every occasion |
| Target Market |
Urban men and women from upper middle class |
| Positioning |
Fashionable – yet functional and practical |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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