Published in Lifestyle and Retail category by MBA Skool Team
Tommy Hilfiger is one of the leading brands in the lifestyle and retail sector. Tommy Hilfiger SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tommy Hilfiger:
Tommy Hilfiger has a strong recognition being a successful global brand offering premium clothing
The company has a very strong distribution network across the world
Tommy Hilfiger has its presence in more than 100 countries and more than 1500 retail stores in North America, Europe, Central and South America and Asia Pacific.
The brand offers cool, American style designs by reputed designer Tommy Hilfiger
Associations and promotion from popular celebrities has helped the brand grow significantly over the years
Advertising and brand visibility via TV ads, print media, online forums and digital marketing make the brand popular
The brand has won several awards and accolades at global level
Above are the strengths in the SWOT Analysis of Tommy Hilfiger. The strengths of Tommy Hilfiger looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tommy Hilfiger Weaknesses
The clothing segment has huge competition from other established brands hence brand switching is high
Brand protection and maintenance costs are high for a global brand like Tommy Hilfiger
These were the weaknesses in the Tommy Hilfiger SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Consumer seeking a new interpretation in Classic American Style
Urban upper-segment young men and women
High Quality, Quintessential American Style
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