Tommy Hilfiger SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Tommy Hilfiger analyses the brand by its strengths, weaknesses, opportunities & threats. In Tommy Hilfiger SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tommy Hilfiger to benchmark its business & performance as compared to the competitors. Tommy Hilfiger is one of the leading brands in the lifestyle and retail sector.

The table below lists the Tommy Hilfiger SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tommy Hilfiger competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Tommy Hilfiger SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tommy Hilfiger Brand Analysis
Parent Company

Philip Van Heusen Corporation
Category

Footwear and Apparel
Sector

Lifestyle and Retail
Tagline/ Slogan

For the People
USP

Cool American Style
Tommy Hilfiger STP
Segment

Consumer seeking a new interpretation in Classic American Style
Target Group

Urban upper-segment young men and women
Positioning

High Quality, Quintessential American Style
SWOT Analysis of Tommy Hilfiger
Tommy Hilfiger Strengths

Below are the Strengths in the SWOT Analysis of Tommy Hilfiger:

1. Strong Recognition being a Global Brand
2. Strong distribution Network globally
3. Presence in more than 90 countries and more than 1000 retail stores in North America, Europe, Central and South America and Asia Pacific.
4. Cool, American Style designs by reputed designer Tommy Hilfiger
5. Associations and promotion from popular celebrities
6. Advertising and brand visibility is very popular
Tommy Hilfiger Weaknesses

Here are the weaknesses in the Tommy Hilfiger SWOT Analysis:

1.Segment has huge competition from established brands hence brand switching is high
2.Brand Protection and Maintenance  Costs are high
Tommy Hilfiger Opportunities

Following are the Opportunities in Tommy Hilfiger SWOT Analysis:

1.Innovation in apparels
2.Expansion of product line and Services
3.Increasing amount of disposable income in emerging economies
Tommy Hilfiger Threats

The threats in the SWOT Analysis of Tommy Hilfiger are as mentioned:

1.Intense Competition from international brands
2.Economic slowdown which will cause reduction in demand for premium priced products
3. Constantly changing fashion trends means inventory issues
Tommy Hilfiger Competition
Tommy Hilfiger Competitors

Below are the top 6 competitors of Tommy Hilfiger:

1.Wrangler
2.Lee
3.Levi’s
4. Gas
5. Nike
6. Adidas


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tommy Hilfiger. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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