Tommy Hilfiger SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: January 24, 2022

SWOT analysis of Tommy Hilfiger analyses the brand by its strengths, weaknesses, opportunities & threats. In Tommy Hilfiger SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tommy Hilfiger to benchmark its business & performance as compared to the competitors. Tommy Hilfiger is one of the leading brands in the lifestyle and retail sector.

The table below lists the Tommy Hilfiger SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tommy Hilfiger competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Tommy Hilfiger SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tommy Hilfiger Brand Analysis
Parent Company

Philip Van Heusen Corporation


Footwear and Apparel


Lifestyle and Retail

Tagline/ Slogan

For the People


Cool American Style

Tommy Hilfiger STP

Consumer seeking a new interpretation in Classic American Style

Target Group

Urban upper-segment young men and women


High Quality, Quintessential American Style

SWOT Analysis of Tommy Hilfiger
Tommy Hilfiger Strengths

Below are the Strengths in the SWOT Analysis of Tommy Hilfiger:

1. Tommy Hilfiger has a strong recognition being a successful global brand offering premium clothing

2. The company has a very strong distribution network across the world

3. Tommy Hilfiger has its presence in more than 100 countries and more than 1500 retail stores in North America, Europe, Central and South America and Asia Pacific.

4. The brand offers cool, American style designs by reputed designer Tommy Hilfiger

5. Associations and promotion from popular celebrities has helped the brand grow significantly over the years

6. Advertising and brand visibility via TV ads, print media, online forums and digital marketing make the brand popular

7. The brand has won several awards and accolades at global level

Tommy Hilfiger Weaknesses

Here are the weaknesses in the Tommy Hilfiger SWOT Analysis:

1. The clothing segment has huge competition from other established brands hence brand switching is high

2. Brand protection and maintenance costs are high for a global brand like Tommy Hilfiger

Tommy Hilfiger Opportunities

Following are the Opportunities in Tommy Hilfiger SWOT Analysis:

1. Innovation in apparels and design based on the geography & culture can be used to grow

2. Expansion of product line and services can help Tommy Hilfiger brand grow further

3. Increasing amount of disposable income in emerging economies can be tapped by geographical expansion

Tommy Hilfiger Threats

The threats in the SWOT Analysis of Tommy Hilfiger are as mentioned:

1. Intense competition from international brands can lead to loss of business revenue

2. Economic slowdown & recession, which will cause reduction in demand for premium priced products can be a threat for Tommy Hilfiger brand

3. Constantly changing fashion trends means inventory issues for a global brand

Tommy Hilfiger Competition
Tommy Hilfiger Competitors

Below are the top 7 competitors of Tommy Hilfiger:

1. Wrangler

2. Lee

3. Levi Strauss

4. Gap

5. Nike

6. Adidas

7. Spykar

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tommy Hilfiger. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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