Tommy Hilfiger SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 30599

SWOT analysis of Tommy Hilfiger analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tommy Hilfiger SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tommy Hilfiger to benchmark its business & performance as compared to the competitors and industry. Tommy Hilfiger is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Tommy Hilfiger competitors and elaborates Tommy Hilfiger market segmentation, target group, positioning & Unique Selling Proposition (USP).

Tommy Hilfiger SWOT, Competitors, Marketing STP & Brand analysis Table
Tommy Hilfiger Brand Analysis
Parent Company

Philip Van Heusen Corporation


Footwear and Apparel


Lifestyle and Retail

Tagline/ Slogan

For the People


Cool American Style

Tommy Hilfiger STP

Consumer seeking a new interpretation in Classic American Style

Target Group

Urban upper-segment young men and women


High Quality, Quintessential American Style

Tommy Hilfiger SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tommy Hilfiger. Strengths are:

1. Strong Recognition being a Global Brand
2. Strong distribution Network globally
3. Presence in more than 90 countries and more than 1000 retail stores in North America, Europe, Central and South America and Asia Pacific.
4. Cool, American Style designs by reputed designer Tommy Hilfiger
5. Associations and promotion from popular celebrities
6. Advertising and brand visibility is very popular


Here are the weaknesses in the Tommy Hilfiger SWOT Analysis:

1.Segment has huge competition from established brands hence brand switching is high
2.Brand Protection and Maintenance  Costs are high


Following are the Opportunities in Tommy Hilfiger SWOT Analysis:

1.Innovation in apparels
2.Expansion of product line and Services
3.Increasing amount of disposable income in emerging economies


The threats in the SWOT Analysis of Tommy Hilfiger are as mentioned:

1.Intense Competition from international brands
2.Economic slowdown which will cause reduction in demand for premium priced products
3. Constantly changing fashion trends means inventory issues

Tommy Hilfiger Competition

Below are the top 6 Tommy Hilfiger competitors:

4. Gas
5. Nike
6. Adidas

The brandguide table above concludes the Tommy Hilfiger SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tommy Hilfiger. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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