Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Tommy Hilfiger analyses the brand by its strengths, weaknesses, opportunities & threats. In Tommy Hilfiger SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Tommy Hilfiger to benchmark its business & performance as compared to the competitors. Tommy Hilfiger is one of the leading brands in the lifestyle and retail sector.
The table below lists the Tommy Hilfiger SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tommy Hilfiger competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Consumer seeking a new interpretation in Classic American Style
Urban upper-segment young men and women
High Quality, Quintessential American Style
SWOT Analysis of Tommy Hilfiger
Tommy Hilfiger Strengths
Below are the Strengths in the SWOT Analysis of Tommy Hilfiger:
1. Strong Recognition being a Global Brand 2. Strong distribution Network globally 3. Presence in more than 90 countries and more than 1000 retail stores in North America, Europe, Central and South America and Asia Pacific. 4. Cool, American Style designs by reputed designer Tommy Hilfiger 5. Associations and promotion from popular celebrities 6. Advertising and brand visibility is very popular
Tommy Hilfiger Weaknesses
Here are the weaknesses in the Tommy Hilfiger SWOT Analysis:
1.Segment has huge competition from established brands hence brand switching is high 2.Brand Protection and Maintenance Costs are high
Tommy Hilfiger Opportunities
Following are the Opportunities in Tommy Hilfiger SWOT Analysis:
1.Innovation in apparels 2.Expansion of product line and Services 3.Increasing amount of disposable income in emerging economies
Tommy Hilfiger Threats
The threats in the SWOT Analysis of Tommy Hilfiger are as mentioned:
1.Intense Competition from international brands 2.Economic slowdown which will cause reduction in demand for premium priced products 3. Constantly changing fashion trends means inventory issues
Tommy Hilfiger Competition
Tommy Hilfiger Competitors
Below are the top 6 competitors of Tommy Hilfiger:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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