Tommy Hilfiger SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 18677

SWOT Analysis of Tommy Hilfiger with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tommy Hilfiger

Parent Company

Philip Van Heusen Corporation


Footwear and Apparel


Lifestyle and Retail

Tagline/ Slogan

For the People


Cool American Style



Consumer seeking a new interpretation in Classic American Style

Target Group

Urban upper-segment young men and women


High Quality, Quintessential American Style

SWOT Analysis


1. Strong Recognition being a Global Brand
2. Strong distribution Network globally
3. Presence in more than 90 countries and more than 1000 retail stores in North America, Europe, Central and South America and Asia Pacific.
4. Cool, American Style designs by reputed designer Tommy Hilfiger
5. Associations and promotion from popular celebrities
6. Advertising and brand visibility is very popular


1.Segment has huge competition from established brands hence brand switching is high
2.Brand Protection and Maintenance  Costs are high


1.Innovation in apparels
2.Expansion of product line and Services
3.Increasing amount of disposable income in emerging economies


1.Intense Competition from international brands
2.Economic slowdown which will cause reduction in demand for premium priced products
3. Constantly changing fashion trends means inventory issues



4. Gas
5. Nike
6. Adidas

The table above concludes the Tommy Hilfiger SWOT analysis along with its marketing and brand parameters.


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