SWOT Analysis of American Eagle Outfitters with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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American Eagle Outfitters |
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Category |
Apparel and accessories |
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Sector |
Lifestyle and retail |
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Tagline/ slogan |
Brighten up; Live your life |
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Usp |
American Eagle Outfitters brand is known for low-rise jeans, polo shirts, graphic T-shirts and henley shirts |
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American Eagle Outfitters STP |
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Segment |
People seeking trendy and fashionable apparel |
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Target group |
Young boys and girls looking for stylish and comfortable clothing |
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Positioning |
American Eagle Outfitters offers casual clothing for men and women |
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American Eagle Outfitters SWOT Analysis |
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Strength |
1. American Eagle Outfitters has continuously grown and has been appreciated since 1977. 2. The brand has also diversified into other sub brands like Aerie and Kids with different segmentation to reach more customers. 3.The company has close to 1000 stores spread worldwide 4. American Eagle Outfitters has strong sales and revenue, especially in the United States 5. The company has more than 35000+ employees 6. Other American Eagle brands include aerie, Martin + Osa and 77kids |
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Weakness |
1. Limited market share & advertising as compared to some other global brands 2. American Eagle Outfitters has limited global presence as compared to bigger popular clothing brands |
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Opportunity |
1. Global expansion of American Eagle brand through opening more stores 2. The brand can increase its business by tapping the online market and using ecommerce 3. Tie-ups with fashion institutes can help the brand grow 4. Making contemporary fashion clothing to capture the youth with trendy designs |
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Threats |
1. Similar designs available in other brands hence switching cost is less 2. Local market poses a risk 3. International operations of American Eagle can be affected by recession, economic slowdown etc |
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Competition |
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Competitors |
1.Levis 2.Gap 3.Lee 5.Wrangler 6.Spykar |
The brandguide table above concludes the American Eagle Outfitters SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to American Eagle Outfitters. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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