Published in Lifestyle and Retail category by MBA Skool Team
American Eagle Outfitters is one of the leading brands in the lifestyle and retail sector. American Eagle Outfitters SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of American Eagle Outfitters:
American Eagle Outfitters has continuously grown and has been appreciated since 1977.
The brand has also diversified into other sub brands like Aerie and Kids with different segmentation to reach more customers.
The company has close to 1000 stores spread worldwide
American Eagle Outfitters has strong sales and revenue, especially in the United States
The company has more than 35000+ employees
Other American Eagle brands include aerie, Martin + Osa and 77kids
Above are the strengths in the SWOT Analysis of American Eagle Outfitters. The strengths of American Eagle Outfitters looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limited market share & advertising as compared to some other global brands
American Eagle Outfitters has limited global presence as compared to bigger popular clothing brands
These were the weaknesses in the American Eagle Outfitters SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
American Eagle Outfitters brand is known for low-rise jeans, polo shirts, graphic T-shirts and henley shirts
American Eagle Outfitters STP
People seeking trendy and fashionable apparel
Young boys and girls looking for stylish and comfortable clothing
American Eagle Outfitters offers casual clothing for men and women
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