American Eagle Outfitters SWOT Analysis

American Eagle Outfitters is one of the leading brands in the lifestyle and retail sector. American Eagle Outfitters SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of American Eagle Outfitters:

Strength

1. American Eagle Outfitters has continuously grown and has been appreciated since 1977.
2. The brand has also diversified into other sub brands like Aerie and Kids with different segmentation to reach more customers.
3. The company has close to 1000 stores spread worldwide
4. American Eagle Outfitters has strong sales and revenue, especially in the United States
5. The company has more than 35000+ employees
6. Other American Eagle brands include aerie, Martin + Osa and 77kids

Above are the strengths in the SWOT Analysis of American Eagle Outfitters. The strengths of American Eagle Outfitters looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Weakness

1. Limited market share & advertising as compared to some other global brands
2. American Eagle Outfitters has limited global presence as compared to bigger popular clothing brands

These were the weaknesses in the American Eagle Outfitters SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Opportunity

1. Global expansion of American Eagle brand through opening more stores
2. The brand can increase its business by tapping the online market and using ecommerce
3. Tie-ups with fashion institutes can help the brand grow
4. Making contemporary fashion clothing to capture the youth with trendy designs

Above we covered the opportunities in American Eagle Outfitters SWOT Analysis. The opportunities for any brand can include prospects of future growth.

American Eagle Outfitters Threats

1. Similar designs available in other brands hence switching cost is less
2. Local market poses a risk
3. International operations of American Eagle can be affected by recession, economic slowdown etc

The threats in the SWOT Analysis of American Eagle Outfitters are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the American Eagle Outfitters SWOT analysis.

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About American Eagle Outfitters

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to American Eagle Outfitters. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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