American Eagle Outfitters SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of American Eagle Outfitters analyses the brand by its strengths, weaknesses, opportunities & threats. In American Eagle Outfitters SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like American Eagle Outfitters to benchmark its business & performance as compared to the competitors. American Eagle Outfitters is one of the leading brands in the lifestyle and retail sector.

The table below lists the American Eagle Outfitters SWOT (Strengths, Weaknesses, Opportunities, Threats), top American Eagle Outfitters competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

American Eagle Outfitters SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
American Eagle Outfitters Brand Analysis
Parent CompanyAmerican Eagle Outfitters

Apparel and accessories


Lifestyle and Retail

Tagline/ slogan

Brighten up; Live your life


American Eagle Outfitters brand is known for low-rise jeans, polo shirts, graphic T-shirts and henley shirts

American Eagle Outfitters STP

People seeking trendy and fashionable apparel

Target group

Young boys and girls looking for stylish and comfortable clothing


American Eagle Outfitters offers casual clothing for men and women

SWOT Analysis of American Eagle Outfitters

Below are the Strengths in the SWOT Analysis of American Eagle Outfitters:

1. American Eagle Outfitters has continuously grown and has been appreciated since 1977.

2. The brand has also diversified into other sub brands like Aerie and Kids with different segmentation to reach more customers.

3.The company has close to 1000 stores spread worldwide

4. American Eagle Outfitters has strong sales and revenue, especially in the United States

5. The company has more than 35000+ employees

6. Other American Eagle brands include aerie, Martin + Osa and 77kids


Here are the weaknesses in the American Eagle Outfitters SWOT Analysis:

1. Limited market share & advertising as compared to some other global brands

2. American Eagle Outfitters has limited global presence as compared to bigger popular clothing brands


Following are the Opportunities in American Eagle Outfitters SWOT Analysis:

1. Global expansion of American Eagle brand through opening more stores

2. The brand can increase its business by tapping the online market and using ecommerce

3. Tie-ups with fashion institutes can help the brand grow

4. Making contemporary fashion clothing to capture the youth with trendy designs

American Eagle Outfitters Threats

The threats in the SWOT Analysis of American Eagle Outfitters are as mentioned:

1. Similar designs available in other brands hence switching cost is less

2. Local market poses a risk

3. International operations of American Eagle can be affected by recession, economic slowdown etc

American Eagle Outfitters Competition
American Eagle Outfitters Competitors

Below are the top 7 competitors of American Eagle Outfitters:

1.Levi Strauss & Co (Levi's)



4.Tommy Hilfiger



7.Abercrombie and Fitch

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to American Eagle Outfitters. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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