Published in Lifestyle and Retail category by MBA Skool Team
Burberry is one of the leading brands in the lifestyle and retail sector. Burberry SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Burberry:
Burberry is a leading fashion brand and has a huge network of retail, wholesale and licensing channels globally
Burberry has a wide product range, offering clothes, perfumes, beauty products etc.
The brand has been granted Royal Warrants by Queen Elizabeth II and the Prince of Wales
It is one of the most valuable companies in the world owing to its legacy, since it started in 1856
Good advertising and brand presence in Europe, specially England makes Burberry a prominent brand
Associations with international celebrities to reach out to the customers has benefitted the company
Close to 10,000 people are employed with Burberry company
The brand has its presence in more than 50 countries through more than 400 stores
The Burberry website offers its entire product line for online shopping and once a customer purchases these goods, they are delivered to them directly
The brand has focused on digital marketing to spread awareness via social media campaigns, online ads, video content etc.
Above are the strengths in the SWOT Analysis of Burberry. The strengths of Burberry looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intense competition from other premium fashion labels leads to lower market share growth
The brand has to constantly fight with cheap imitations, which hurts its brand image
These were the weaknesses in the Burberry SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Burberry is a brand with a distinctive British sensibility, strong international recognition and differentiating brand values that resonate across a multi-generational and dual-gender audience
Elite fashion for males and females in the premium segment who appreciate the smart and timeless classic style.
Middle aged men and women from upper class
Brand showcasing quality, style and elegance where beautiful craftsmanship is contrasted with form and function
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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