Published in Lifestyle and Retail category by MBA Skool Team
Fastrack is one of the leading brands in the lifestyle and retail sector. Fastrack SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Fastrack:
Fastrack has a good Distribution Network – over 100 Fast track stores across 50 towns with Titan Service Centres across India
Fastrack has a high youth connect – Positioning as a youth stylish brand
Fast changing designs to keep up with latest trends
One of the most trusted brands in India
Excellent advertising and brand visibility of Fastrack products connecting with the youth
Has a diverse portfolio of watches, sunglasses, bags, wallets etc
The Fastrack products are available through stores, supermarkets and even ecommerce site
Strong backing of parent brand
Above are the strengths in the SWOT Analysis of Fastrack. The strengths of Fastrack looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intense competition means limited market share of Fastrack products
Limited global reach despite being a popular brand
These were the weaknesses in the Fastrack SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Fastrack offers stylish & trendy sunglasses & watches for the youth
Trendy and colourful lifestyle accessories
Mid Premium Urban youth
Fastrack is a youth brand for stylish youth owning multiple watches, sunglasses etc
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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