Fastrack SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 15340

SWOT Analysis of Fastrack with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Titan Industries Limited (Tata Group)


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Move on


Fastrack offers stylish & trendy sunglasses & watches for the youth

Fastrack STP


Trendy and colourful lifestyle accessories

Target Group

Mid Premium Urban youth


Fastrack is a youth brand for stylish youth owning multiple watches, sunglasses etc

Fastrack SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fastrack :

1. Fastrack has a good Distribution Network – over 100 Fast track stores across 50 towns with Titan Service Centres across India
2. Fastrack has a high youth connect – Positioning as a youth stylish brand

3. Fast changing designs to keep up with latest trends

4. One of the most trusted brands in India
5. Excellent advertising and brand visibility of Fastrack products connecting with the youth
6. Has a diverse portfolio of watches, sunglasses, bags, wallets etc

7. The Fastrack products are available through stores, supermarkets and even ecommerce site

8. Strong backing of parent brand


1. Intense competition means limited market share of Fastrack products
2. Limited global reach despite being a popular brand


1. Fast growing youth segment presents growth opportunities 
2. Global penetration would help Fastrack brand grow and target youth worldwide
3. Tie-up with fashion houses and special schemes for youth


1. Youth segment is price sensitive
2. Entry of foreign players has led to tough competition for Fastrack
3. With lots of options available, brand switching is quite high

Fastrack Competition


Below are the 7 main Fastrack competitors :

1. Swatch

2. Casio

3. Timex

4. Titan

5. Diesel

6. Hubolt

7. Citizen

The brandguide table above concludes the Fastrack SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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