Fastrack SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 17583

SWOT analysis of Fastrack analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fastrack SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fastrack to benchmark its business & performance as compared to the competitors and industry. Fastrack is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Fastrack competitors and elaborates Fastrack market segmentation, target group, positioning & Unique Selling Proposition (USP).

Fastrack SWOT, Competitors, Marketing STP & Brand analysis Table
Fastrack Brand Analysis
Parent Company

Titan Industries Limited (Tata Group)

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Move on

USP

Fastrack offers stylish & trendy sunglasses & watches for the youth

Fastrack STP
Segment

Trendy and colourful lifestyle accessories

Target Group

Mid Premium Urban youth

Positioning

Fastrack is a youth brand for stylish youth owning multiple watches, sunglasses etc

Fastrack SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fastrack. Strengths are:

1. Fastrack has a good Distribution Network – over 100 Fast track stores across 50 towns with Titan Service Centres across India
2. Fastrack has a high youth connect – Positioning as a youth stylish brand

3. Fast changing designs to keep up with latest trends

4. One of the most trusted brands in India
5. Excellent advertising and brand visibility of Fastrack products connecting with the youth
6. Has a diverse portfolio of watches, sunglasses, bags, wallets etc

7. The Fastrack products are available through stores, supermarkets and even ecommerce site

8. Strong backing of parent brand

Weaknesses

Here are the weaknesses in the Fastrack SWOT Analysis:

1. Intense competition means limited market share of Fastrack products
2. Limited global reach despite being a popular brand

Opportunities

Following are the Opportunities in Fastrack SWOT Analysis:

1. Fast growing youth segment presents growth opportunities 
2. Global penetration would help Fastrack brand grow and target youth worldwide
3. Tie-up with fashion houses and special schemes for youth

Threats

The threats in the SWOT Analysis of Fastrack are as mentioned:

1. Youth segment is price sensitive
2. Entry of foreign players has led to tough competition for Fastrack
3. With lots of options available, brand switching is quite high

Fastrack Competition
Competitors

Below are the top 7 Fastrack competitors:

1. Swatch

2. Casio

3. Timex

4. Titan

5. Diesel

6. Hubolt

7. Citizen

The brandguide table above concludes the Fastrack SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fastrack. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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