Sonata Watches SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

Sonata Watches SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Sonata Watches, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Sonata Watches is one of the leading brands in the lifestyle and retail sector. The article below lists the Sonata Watches SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Sonata Watches

For Sonata Watches, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Sonata Watches Strengths

The strengths of Sonata Watches looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Sonata Watches :

1. Mass appeal, especially for the youth

2. Association with Tata Groups Titan Industries increases brand reliability

3. Changing designs reflecting the changing needs of the Indian consumer

4. One of the most trusted brands in India
5. Good marketing and advertising strategies by roping in celebrities to attract the customers

Sonata Watches Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sonata Watches SWOT Analysis:

1. Positioned as a watch for the masses, it will be difficult for Sonata as a brand to establish itself in the mid income category
2. Despite being a quality product, it has limited global presence compared to some other brands

Sonata Watches Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sonata Watches SWOT Analysis:

1.The lower end market for Sonata is highly unorganised with few brands having brand recall as high as Sonata
2. Global penetration would help brand grow and target youth worldwide

3.Tie-up with fashion houses and special schemes for youth

Sonata Watches Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sonata Watches are as mentioned:

1. The Lower end Watch market is highly price sensitive with higher chances of brand switching
2. Entry of foreign players has led to tough competition

Similar to Sonata Watches

1. HMT Watches

2. Timex

Hence this concludes the Sonata Watches SWOT analysis.

Continue reading more about the brand/company.

About Sonata Watches

Sonata Watches Overview
Parent Company

Titan Industries Limited (Tata Group)


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

What are you waiting for?


Aesthetic watches for the masses

Sonata Watches STP

Mass Market

Target Market

Consumer Mass market, predominantly youth market


Watches for those who do not like to wait

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Sonata Watches. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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