Published in Lifestyle and Retail category by MBA Skool Team
Sonata Watches is one of the leading brands in the lifestyle and retail sector. Sonata Watches SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sonata Watches:
Association with Tata Groups Titan Industries increases brand reliability
Changing designs reflecting the changing needs of the Indian consumer
One of the most trusted brands in India
Good marketing and advertising strategies by roping in celebrities to attract the customers
Above are the strengths in the SWOT Analysis of Sonata Watches. The strengths of Sonata Watches looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sonata Watches Weaknesses
Positioned as a watch for the masses, it will be difficult for Sonata as a brand to establish itself in the mid income category
Despite being a quality product, it has limited global presence compared to some other brands
These were the weaknesses in the Sonata Watches SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sonata Watches Opportunities
The lower end market for Sonata is highly unorganised with few brands having brand recall as high as Sonata
Global penetration would help brand grow and target youth worldwide
Tie-up with fashion houses and special schemes for youth
Above we covered the opportunities in Sonata Watches SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sonata Watches Threats
The Lower end Watch market is highly price sensitive with higher chances of brand switching
Entry of foreign players has led to tough competition
The threats in the SWOT Analysis of Sonata Watches are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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