Sonata Watches SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Sonata Watches analyses the brand by its strengths, weaknesses, opportunities & threats. In Sonata Watches SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sonata Watches to benchmark its business & performance as compared to the competitors. Sonata Watches is one of the leading brands in the lifestyle and retail sector.

The table below lists the Sonata Watches SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sonata Watches competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Sonata Watches SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sonata Watches Brand Analysis
Parent Company

Titan Industries Limited (Tata Group)


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

What are you waiting for?


Aesthetic watches for the masses

Sonata Watches STP

Mass Market

Target Group

Consumer Mass market, predominantly youth market


Watches for those who do not like to wait

SWOT Analysis of Sonata Watches
Sonata Watches Strengths

Below are the Strengths in the SWOT Analysis of Sonata Watches:

1. Mass appeal, especially for the youth

2. Association with Tata Groups Titan Industries increases brand reliability

3. Changing designs reflecting the changing needs of the Indian consumer

4. One of the most trusted brands in India
5. Good marketing and advertising strategies by roping in celebrities to attract the customers

Sonata Watches Weaknesses

Here are the weaknesses in the Sonata Watches SWOT Analysis:

1. Positioned as a watch for the masses, it will be difficult for Sonata as a brand to establish itself in the mid income category
2. Despite being a quality product, it has limited global presence compared to some other brands

Sonata Watches Opportunities

Following are the Opportunities in Sonata Watches SWOT Analysis:

1.The lower end market for Sonata is highly unorganised with few brands having brand recall as high as Sonata
2. Global penetration would help brand grow and target youth worldwide

3.Tie-up with fashion houses and special schemes for youth

Sonata Watches Threats

The threats in the SWOT Analysis of Sonata Watches are as mentioned:

1. The Lower end Watch market is highly price sensitive with higher chances of brand switching
2. Entry of foreign players has led to tough competition

Sonata Watches Competition
Sonata Watches Competitors

Below are the top 2 competitors of Sonata Watches:

1. HMT Watches

2. Timex

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sonata Watches. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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