Published in Lifestyle and Retail category by MBA Skool Team
Tissot is one of the leading brands in the lifestyle and retail sector. Tissot SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tissot:
Tissot is a part of the Swatch group that has presence in 150 countries
International sports and film celebs are the few ambassadors that represent Tissot brand
Tissot has also partnered with Europe’s railway station with the highest altitude of 3454 meters above sea level
Tissot’s latest augmented reality campaign has been very successful and popular
Strong presence of the brand's legacy since its inception in 1853
The brand has been the official time keeping of sports like MotoGP, basketball, ice hockey etc
Globally, Tissot has several sports celebrities as its brand ambassadors
Advertising in newspapers, websites etc has helped the brand connect with consumers
Above are the strengths in the SWOT Analysis of Tissot. The strengths of Tissot looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The brand has a design which is too simplistic which sometime is easily replicated
Limited market share growth of Tissot due to a highly competitive market
These were the weaknesses in the Tissot SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tissot is a watch brand that has blended technical developments with classic elegance
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