Tissot SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Tissot analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tissot SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tissot to benchmark its business & performance as compared to the competitors and industry. As of 2020, Tissot is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tissot competitors and includes Tissot target market, segmentation, positioning & Unique Selling Proposition (USP).

Tissot SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tissot Brand Analysis
Parent Company

The Swatch group


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Innovators by tradition


Tissot offers traditional watch craftsmanship

Tissot STP
Tissot Segmentation

High quality premium watches

Tissot Target Market

Upper Income group men and women

Tissot Positioning

Tissot is a watch brand that has blended technical developments with classic elegance

Tissot SWOT Analysis
Tissot Strengths

Below are the Strengths in the SWOT Analysis of Tissot:

1. Tissot is a part of the Swatch group that has presence in 150 countries

2. International sports and film celebs are the few ambassadors that represent Tissot brand

3. Tissot has also partnered with Europe’s railway station with the highest altitude of 3454 meters above sea level

4. Tissot’s latest augmented reality campaign has been very successful and popular

5. Strong presence of the brand's legacy since its inception in 1853

6. The brand has been the official time keeping of sports like MotoGP, basketball, ice hockey etc

7. Globally, Tissot has several sports celebrities as its brand ambassadors

8. Advertising in newspapers, websites etc has helped the brand connect with consumers

Tissot Weaknesses

Here are the weaknesses in the Tissot SWOT Analysis:

1. The brand has a design which is too simplistic which sometime is easily replicated

2. Limited market share growth of Tissot due to a highly competitive market

Tissot Opportunities

Following are the Opportunities in Tissot SWOT Analysis:

1. Expansion in various categories possible for Tissot watches

2. High spending power of people can be tapped especially in emerging economies

3. More advertising would help increasing brand awareness

Tissot Threats

The threats in the SWOT Analysis of Tissot are as mentioned:

1. Competitors having a broader range of products across different categories and designs

2. Fake imitations and replicas affect brand image and sales of Tissot watches

3. Government regulations on imported goods & luxury items can affect business

Tissot Competition

Below are the top 16 Tissot competitors:

1. Breguet

2. TAG Heuer

3. Cartier

4. Omega

5. Longines

6. Rado

7. Rolex

8. Hublot

9. Patek Philippe

10. Swatch

11. Chopard

12. Breitling

13. Seiko

14. Richemont

15. Panerai

16. Ulysse Nardin

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tissot. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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