Tissot SWOT Analysis, USP & Competitors

Tissot

Parent Company

The Swatch group

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Innovators by tradition

USP

Traditional watch craftsmanship

Tissot STP

Segment

High quality premium watches

Target Group

Upper Income group men and women

Positioning

Brand that has blended technical developments with Classic elegance

Tissot SWOT Analysis

Strengths

1. Part of the Swatch group that has 28,000 employees across 50 countries with strong presence in 160 countries
2. International sports and film celebs are the few ambassadors that represent Tissot brand
3. Tissot has also partnered with Europe’s railway station with the highest altitude of 3454 meters above sea level
4. Tissot’s latest augmented reality campaign has been very successful and popular

Weaknesses

1. The brand has a design which is too simplistic which sometime is easily replicated

2. Limited market share growth due to competition

Opportunities

1. Expansion in various categories possible
2. High spending power of people
3. More advertising would help increasing brand awareness

Threats

1. Competitors having a broader range of products across different categories and designs
2. Fake imitations and replicas affect brand image and sales

Tissot Competition

Competitors

1.Longines
2. Casio
3. Titan