Tissot SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 11445

SWOT analysis of Tissot analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tissot SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tissot to benchmark its business & performance as compared to the competitors and industry. Tissot is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Tissot competitors and elaborates Tissot market segmentation, target group, positioning & Unique Selling Proposition (USP).

Tissot SWOT, Competitors, Marketing STP & Brand analysis Table
Tissot Brand Analysis
Parent Company

The Swatch group


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Innovators by tradition


Tissot offers traditional watch craftsmanship

Tissot STP

High quality premium watches

Target Group

Upper Income group men and women


Tissot is a watch brand that has blended technical developments with classic elegance

Tissot SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tissot. Strengths are:

1. Tissot is a part of the Swatch group that has presence in 150 countries

2. International sports and film celebs are the few ambassadors that represent Tissot brand

3. Tissot has also partnered with Europe’s railway station with the highest altitude of 3454 meters above sea level

4. Tissot’s latest augmented reality campaign has been very successful and popular

5. Strong presence of the brand's legacy since its inception in 1853

6. The brand has been the official time keeping of sports like MotoGP, basketball, ice hockey etc

7. Globally, Tissot has several sports celebrities as its brand ambassadors

8. Advertising in newspapers, websites etc has helped the brand connect with consumers


Here are the weaknesses in the Tissot SWOT Analysis:

1. The brand has a design which is too simplistic which sometime is easily replicated

2. Limited market share growth of Tissot due to a highly competitive market


Following are the Opportunities in Tissot SWOT Analysis:

1. Expansion in various categories possible for Tissot watches

2. High spending power of people can be tapped especially in emerging economies

3. More advertising would help increasing brand awareness


The threats in the SWOT Analysis of Tissot are as mentioned:

1. Competitors having a broader range of products across different categories and designs

2. Fake imitations and replicas affect brand image and sales of Tissot watches

3. Government regulations on imported goods & luxury items can affect business

Tissot Competition

Below are the top 16 Tissot competitors:

1. Breguet

2. TAG Heuer

3. Cartier

4. Omega

5. Longines

6. Rado

7. Rolex

8. Hublot

9. Patek Philippe

10. Swatch

11. Chopard

12. Breitling

13. Seiko

14. Richemont

15. Panerai

16. Ulysse Nardin

The brandguide table above concludes the Tissot SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tissot. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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