Tissot SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 8428

SWOT Analysis of Tissot with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

The Swatch group


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Innovators by tradition


Traditional watch craftsmanship

Tissot STP


High quality premium watches

Target Group

Upper Income group men and women


Brand that has blended technical developments with Classic elegance

Tissot SWOT Analysis


1. Part of the Swatch group that has 28,000 employees across 50 countries with strong presence in 160 countries
2. International sports and film celebs are the few ambassadors that represent Tissot brand
3. Tissot has also partnered with Europe’s railway station with the highest altitude of 3454 meters above sea level
4. Tissot’s latest augmented reality campaign has been very successful and popular


1. The brand has a design which is too simplistic which sometime is easily replicated

2. Limited market share growth due to competition


1. Expansion in various categories possible
2. High spending power of people
3. More advertising would help increasing brand awareness


1. Competitors having a broader range of products across different categories and designs
2. Fake imitations and replicas affect brand image and sales

Tissot Competition


2. Casio
3. Titan

The brandguide table above concludes the Tissot SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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