Reliance Jewels SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Reliance group

Jewellery and diamonds

Lifestyle and Retail

To celebrate every special occasion

traditional  and modern designs

Traditional and contemporary  jewellery  for woman

Urban women from upper-middle and upper class

Competitive pricing and high quality

Below are the Strengths in the SWOT Analysis of Reliance Jewels:

1. Strong brand backing of the Reliance group
2. Good brand visibility in the cities in which it has its presence
3. Offers the finest diamonds and the widest range of designs from daily wear to party wear
4. Exclusive stores in the major Indian cities

Here are the weaknesses in the Reliance Jewels SWOT Analysis:

1. Pan-India number of stores and visibility is less compared to other jewellery stores
2. Lacks global presence, which can be a huge potential market segment

Following are the Opportunities in Reliance Jewels SWOT Analysis:

1. Large Scope in organized sector of Jewellery in India
2. Plan to focus on competitive pricing and quality to make a presence in the segment
3.Acquiring existing jewellery store to establish brand position

The threats in the SWOT Analysis of Reliance Jewels are as mentioned:

1. Customer preferences change
2.They buy the products from third party vendors, so new regulation and fluctuation in gold prices can hamper the buying power

Below are the top 4 Reliance Jewels competitors:

1.De beers
2.Tanishq
3.TBZ

4.Gitanjali