Published in Lifestyle and Retail category by MBA Skool Team
Reliance Jewels is one of the leading brands in the lifestyle and retail sector. Reliance Jewels SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Reliance Jewels:
Good brand visibility in the cities in which it has its presence
Offers the finest diamonds and the widest range of designs from daily wear to party wear
Exclusive stores in the major Indian cities
Above are the strengths in the SWOT Analysis of Reliance Jewels. The strengths of Reliance Jewels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Reliance Jewels Weaknesses
Pan-India number of stores and visibility is less compared to other jewellery stores
Lacks global presence, which can be a huge potential market segment
These were the weaknesses in the Reliance Jewels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Reliance Jewels Opportunities
Large Scope in organized sector of Jewellery in India
Plan to focus on competitive pricing and quality to make a presence in the segment
Acquiring existing jewellery store to establish brand position
Above we covered the opportunities in Reliance Jewels SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Reliance Jewels Threats
Customer preferences change
They buy the products from third party vendors, so new regulation and fluctuation in gold prices can hamper the buying power
The threats in the SWOT Analysis of Reliance Jewels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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