Reliance Jewels SWOT Analysis
Here is a detailed SWOT analysis of Reliance Jewels covering strengths, weaknesses, opportunities and threats.
Reliance Jewels Strengths
- Strong brand backing of the Reliance group
- Good brand visibility in the cities in which it has its presence
- Offers the finest diamonds and the widest range of designs from daily wear to party wear
- Exclusive stores in the major Indian cities
Above are the strengths in the SWOT Analysis of Reliance Jewels. The strengths of Reliance Jewels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Reliance Jewels Weaknesses
- Pan-India number of stores and visibility is less compared to other jewellery stores
- Lacks global presence, which can be a huge potential market segment
These were the weaknesses in the Reliance Jewels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Reliance Jewels Opportunities
- Large Scope in organized sector of Jewellery in India
- Plan to focus on competitive pricing and quality to make a presence in the segment
- Acquiring existing jewellery store to establish brand position
Above we covered the opportunities in Reliance Jewels SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Reliance Jewels Threats
- Customer preferences change
- They buy the products from third party vendors, so new regulation and fluctuation in gold prices can hamper the buying power
The threats in the SWOT Analysis of Reliance Jewels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Reliance Jewels SWOT analysis.
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About Reliance Jewels
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Reliance Jewels Overview | |
|---|---|
| Parent Company |
Reliance group |
| Category |
Jewellery and diamonds |
| Sector | |
| Tagline/ Slogan |
To celebrate every special occasion |
| USP |
traditional and modern designs |
| Reliance Jewels STP | |
| Segmentation |
Traditional and contemporary jewellery for woman |
| Target Market |
Urban women from upper-middle and upper class |
| Positioning |
Competitive pricing and high quality |
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