Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Reliance Jewels analyses the brand by its strengths, weaknesses, opportunities & threats. In Reliance Jewels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Reliance Jewels to benchmark its business & performance as compared to the competitors. Reliance Jewels is one of the leading brands in the lifestyle and retail sector.
The table below lists the Reliance Jewels SWOT (Strengths, Weaknesses, Opportunities, Threats), top Reliance Jewels competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of Reliance Jewels:
1. Strong brand backing of the Reliance group 2. Good brand visibility in the cities in which it has its presence 3. Offers the finest diamonds and the widest range of designs from daily wear to party wear 4. Exclusive stores in the major Indian cities
Reliance Jewels Weaknesses
Here are the weaknesses in the Reliance Jewels SWOT Analysis:
1. Pan-India number of stores and visibility is less compared to other jewellery stores 2. Lacks global presence, which can be a huge potential market segment
Reliance Jewels Opportunities
Following are the Opportunities in Reliance Jewels SWOT Analysis:
1. Large Scope in organized sector of Jewellery in India 2. Plan to focus on competitive pricing and quality to make a presence in the segment 3.Acquiring existing jewellery store to establish brand position
Reliance Jewels Threats
The threats in the SWOT Analysis of Reliance Jewels are as mentioned:
1. Customer preferences change 2.They buy the products from third party vendors, so new regulation and fluctuation in gold prices can hamper the buying power
Reliance Jewels Competition
Reliance Jewels Competitors
Below are the top 4 competitors of Reliance Jewels:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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