Reliance Jewels SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 5014

SWOT analysis of Reliance Jewels analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Reliance Jewels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Reliance Jewels to benchmark its business & performance as compared to the competitors and industry. Reliance Jewels is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Reliance Jewels competitors and elaborates Reliance Jewels market segmentation, target group, positioning & Unique Selling Proposition (USP).

Reliance Jewels SWOT, Competitors, Marketing STP & Brand analysis Table
Reliance Jewels Brand Analysis
Parent Company

Reliance group


Jewellery and diamonds


Lifestyle and Retail

Tagline/ Slogan

To celebrate every special occasion


traditional  and modern designs

Reliance Jewels STP

Traditional and contemporary  jewellery  for woman

Target Group

Urban women from upper-middle and upper class


Competitive pricing and high quality

Reliance Jewels SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Reliance Jewels. Strengths are:

1. Strong brand backing of the Reliance group
2. Good brand visibility in the cities in which it has its presence
3. Offers the finest diamonds and the widest range of designs from daily wear to party wear
4. Exclusive stores in the major Indian cities


Here are the weaknesses in the Reliance Jewels SWOT Analysis:

1. Pan-India number of stores and visibility is less compared to other jewellery stores
2. Lacks global presence, which can be a huge potential market segment


Following are the Opportunities in Reliance Jewels SWOT Analysis:

1. Large Scope in organized sector of Jewellery in India
2. Plan to focus on competitive pricing and quality to make a presence in the segment
3.Acquiring existing jewellery store to establish brand position


The threats in the SWOT Analysis of Reliance Jewels are as mentioned:

1. Customer preferences change
2.They buy the products from third party vendors, so new regulation and fluctuation in gold prices can hamper the buying power

Reliance Jewels Competition

Below are the top 4 Reliance Jewels competitors:

1.De beers


The brandguide table above concludes the Reliance Jewels SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Reliance Jewels. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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