Reliance Jewels SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Reliance Jewels analyses the brand by its strengths, weaknesses, opportunities & threats. In Reliance Jewels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Reliance Jewels to benchmark its business & performance as compared to the competitors. Reliance Jewels is one of the leading brands in the lifestyle and retail sector.

The table below lists the Reliance Jewels SWOT (Strengths, Weaknesses, Opportunities, Threats), top Reliance Jewels competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Reliance Jewels SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Reliance Jewels Brand Analysis
Parent Company

Reliance group


Jewellery and diamonds


Lifestyle and Retail

Tagline/ Slogan

To celebrate every special occasion


traditional  and modern designs

Reliance Jewels STP

Traditional and contemporary  jewellery  for woman

Target Group

Urban women from upper-middle and upper class


Competitive pricing and high quality

SWOT Analysis of Reliance Jewels
Reliance Jewels Strengths

Below are the Strengths in the SWOT Analysis of Reliance Jewels:

1. Strong brand backing of the Reliance group
2. Good brand visibility in the cities in which it has its presence
3. Offers the finest diamonds and the widest range of designs from daily wear to party wear
4. Exclusive stores in the major Indian cities

Reliance Jewels Weaknesses

Here are the weaknesses in the Reliance Jewels SWOT Analysis:

1. Pan-India number of stores and visibility is less compared to other jewellery stores
2. Lacks global presence, which can be a huge potential market segment

Reliance Jewels Opportunities

Following are the Opportunities in Reliance Jewels SWOT Analysis:

1. Large Scope in organized sector of Jewellery in India
2. Plan to focus on competitive pricing and quality to make a presence in the segment
3.Acquiring existing jewellery store to establish brand position

Reliance Jewels Threats

The threats in the SWOT Analysis of Reliance Jewels are as mentioned:

1. Customer preferences change
2.They buy the products from third party vendors, so new regulation and fluctuation in gold prices can hamper the buying power

Reliance Jewels Competition
Reliance Jewels Competitors

Below are the top 4 competitors of Reliance Jewels:

1.De beers


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Reliance Jewels. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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