Reliance Jewels SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Reliance Jewels SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Reliance Jewels, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Reliance Jewels to benchmark its business & performance as compared to the competitors, and make strategic improvements. Reliance Jewels is one of the leading brands in the lifestyle and retail sector.

The article below lists the Reliance Jewels SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Reliance Jewels SWOT Analysis:

SWOT Analysis of Reliance Jewels

For Reliance Jewels, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Reliance Jewels Strengths

The strengths of Reliance Jewels looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Reliance Jewels :

1. Strong brand backing of the Reliance group
2. Good brand visibility in the cities in which it has its presence
3. Offers the finest diamonds and the widest range of designs from daily wear to party wear
4. Exclusive stores in the major Indian cities

Reliance Jewels Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Reliance Jewels SWOT Analysis:

1. Pan-India number of stores and visibility is less compared to other jewellery stores
2. Lacks global presence, which can be a huge potential market segment

Reliance Jewels Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Reliance Jewels SWOT Analysis:

1. Large Scope in organized sector of Jewellery in India
2. Plan to focus on competitive pricing and quality to make a presence in the segment
3.Acquiring existing jewellery store to establish brand position

Reliance Jewels Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Reliance Jewels are as mentioned:

1. Customer preferences change
2.They buy the products from third party vendors, so new regulation and fluctuation in gold prices can hamper the buying power

Reliance Jewels Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Reliance Jewels:

1.De beers


Hence this concludes the Reliance Jewels SWOT analysis.

Continue reading more about the brand/company.

About Reliance Jewels

Reliance Jewels Overview
Parent Company

Reliance group


Jewellery and diamonds


Lifestyle and Retail

Tagline/ Slogan

To celebrate every special occasion


traditional  and modern designs

Reliance Jewels STP

Traditional and contemporary  jewellery  for woman

Target Market

Urban women from upper-middle and upper class


Competitive pricing and high quality

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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