Joe Boxer SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Joe Boxer analyses the brand by its strengths, weaknesses, opportunities & threats. In Joe Boxer SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Joe Boxer to benchmark its business & performance as compared to the competitors. Joe Boxer is one of the leading brands in the lifestyle and retail sector.

The table below lists the Joe Boxer SWOT (Strengths, Weaknesses, Opportunities, Threats), top Joe Boxer competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Joe Boxer SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Joe Boxer Brand Analysis
Parent Company

Iconix Brand Group


Underwear and related apparel


Lifestyle and Retail

Tagline/ Slogan

There is more to life than underwear


Brand which provides contagious entertaining fun for family and friend

Joe Boxer STP

Primary target is Men expanded into women and kids

Target Group

Novelty hanging undergarment which identifies the wearer


Change daily

SWOT Analysis of Joe Boxer
Joe Boxer Strengths

Below are the Strengths in the SWOT Analysis of Joe Boxer:

1. Brand differentiates the firm from its competitors

2. Continuous improvement on quality to maintain customer loyalty

3. Unique and distinctive product and service for which customer will pay premium

4. Seeking to keep cost lowest to attain advantage over its competitors

5. Very high brand awareness in the American market

6. Sales done through exclusive tie-up with Kmart and Sears stores

Joe Boxer Weaknesses

Here are the weaknesses in the Joe Boxer SWOT Analysis:

1.Needs to ensure sustainable competitive advantage by entering newer markets

2.Other brands have their awareness globally due to variable products differentiation

Joe Boxer Opportunities

Following are the Opportunities in Joe Boxer SWOT Analysis:

1.Opportunity in emerging market where sales can be increased

2. Taking forward the brand image as it has good brand awareness among its target market

Joe Boxer Threats

The threats in the SWOT Analysis of Joe Boxer are as mentioned:

1.Emerging new Brands who can offer more innovative products

2.Local undergarment brands which offer lingerie products at less price
3. Fake products and imitations affects brand image

Joe Boxer Competition
Joe Boxer Competitors

Below are the top 3 competitors of Joe Boxer:

2.Calvin Klein


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Joe Boxer. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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