Joe Boxer SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Joe Boxer SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Joe Boxer, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Joe Boxer to benchmark its business & performance as compared to the competitors, and make strategic improvements. Joe Boxer is one of the leading brands in the lifestyle and retail sector.

The article below lists the Joe Boxer SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Joe Boxer SWOT Analysis:

SWOT Analysis of Joe Boxer

For Joe Boxer, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Joe Boxer Strengths

The strengths of Joe Boxer looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Joe Boxer :

1. Brand differentiates the firm from its competitors

2. Continuous improvement on quality to maintain customer loyalty

3. Unique and distinctive product and service for which customer will pay premium

4. Seeking to keep cost lowest to attain advantage over its competitors

5. Very high brand awareness in the American market

6. Sales done through exclusive tie-up with Kmart and Sears stores

Joe Boxer Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Joe Boxer SWOT Analysis:

1.Needs to ensure sustainable competitive advantage by entering newer markets

2.Other brands have their awareness globally due to variable products differentiation

Joe Boxer Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Joe Boxer SWOT Analysis:

1.Opportunity in emerging market where sales can be increased

2. Taking forward the brand image as it has good brand awareness among its target market

Joe Boxer Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Joe Boxer are as mentioned:

1.Emerging new Brands who can offer more innovative products

2.Local undergarment brands which offer lingerie products at less price
3. Fake products and imitations affects brand image

Joe Boxer Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Joe Boxer:

2.Calvin Klein


Hence this concludes the Joe Boxer SWOT analysis.

Continue reading more about the brand/company.

About Joe Boxer

Joe Boxer Overview
Parent Company

Iconix Brand Group


Underwear and related apparel


Lifestyle and Retail

Tagline/ Slogan

There is more to life than underwear


Brand which provides contagious entertaining fun for family and friend

Joe Boxer STP

Primary target is Men expanded into women and kids

Target Group

Novelty hanging undergarment which identifies the wearer


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This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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