Joe Boxer SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3336

SWOT Analysis of Joe Boxer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Joe Boxer

Parent Company

Iconix Brand Group


Underwear and related apparel


Lifestyle and retail

Tagline/ Slogan

There is more to life than underwear


Brand which provides contagious entertaining fun for family and friend



Primary target is Men expanded into women and kids

Target Group

Novelty hanging undergarment which identifies the wearer


Change daily

SWOT Analysis


1. Brand differentiates the firm from its competitors

2. Continuous improvement on quality to maintain customer loyalty

3. Unique and distinctive product and service for which customer will pay premium

4. Seeking to keep cost lowest to attain advantage over its competitors

5. Very high brand awareness in the American market

6. Sales done through exclusive tie-up with Kmart and Sears stores


1.Needs to ensure sustainable competitive advantage by entering newer markets

2.Other brands have their awareness globally due to variable products differentiation


1.Opportunity in emerging market where sales can be increased

2. Taking forward the brand image as it has good brand awareness among its target market


1.Emerging new Brands who can offer more innovative products

2.Local undergarment brands which offer lingerie products at less price
3. Fake products and imitations affects brand image



2.Calvin Klein


The table above concludes the Joe Boxer SWOT analysis along with its marketing and brand parameters.


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