Published in Lifestyle and Retail category by MBA Skool Team
Converse is one of the leading brands in the lifestyle and retail sector. Converse SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Converse:
Converse offers mid premium segment apparels, shoes and other accessories for the youth with good adveritisng
Range captures international designs and trends and also special editions are launched for special occasions.
Converse shoes and the skate boards come in customizable designs
The company has a long history since 1908 and a huge loyal customer base.
Converse has partnered with a NGO called RED, working for AIDS relief in Africa.
Famous sports celebrities are brand ambassadors
The lean organization system which converse follows makes in manufacture at least cost and minimum wastage
Strong backing of parent company Nike gives a big boost to the brand
Above are the strengths in the SWOT Analysis of Converse. The strengths of Converse looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tough competition from existing brands means limited market share growth
Converse products can be cannibalized by its popular parent brand
These were the weaknesses in the Converse SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Band and Of Ballers; All star –shoes, we have got you covered-clothes
Converse offers trendy and vibrant sports apparel for men and women
Men and women sporting casual sports apparels
Converse loyal customers and other SEC A men and women in the age group of 18-24 sporting casual wear
Converse is America's original sports company
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