Van Cleef and Arpels SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 6175

SWOT Analysis of Van Cleef and Arpels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Van Cleef and Arpels

Parent Company

Van Cleef and Arpels


Jewellery and Diamonds


Lifestyle and Retail

Tagline/ Slogan

Timeless beauty


Innovation in terms of product, creativity in designs and distribution channels.

Van Cleef and Arpels STP


Woman who are mostly earners from Elite class

Target Group

Woman who loves traditional Italy designs and the craftsmanship which has a different and unique design approach


Unparallel craftsmanship ,technical prowess

Van Cleef and Arpels SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Van Cleef and Arpels :

1. Use of various techniques to make the rubies and Safire pieces to work out together and the designs are unique from last 40 yrs of manufacturing, Innovation in terms of product
2. Large network as set up in 120 countries all over the world
3. Unique expertise and High jewellery finishing confer to the collection of brilliance
4. Use of ERP software to keep the delivery times fast and the entry of materials in the record can happen quickly
5. One of the most popular jewellery brand among international celebrities and royal families


1. Needs to focus the growing countries like China, India
2. Limited market share due to the presence of intense competition


1. Their main Focus was to mainly target the boutique openings in high-growth markets
2.Also to limit the substantial production and inventory build-up and to keep operating costs, working cost etc under strict control were timely and effective
3.Expansion and Integration of boutiques all over world, by focusing in growing markets like China, Asia Pacific


1. Continuous increase prices of raw materials and the input costs
2. Euro crisis can also be a threat to its operations in European countries.

Van Cleef and Arpels Competition


Below are the 3 main Van Cleef and Arpels competitors :

1.Ciemme Jewellery

The brandguide table above concludes the Van Cleef and Arpels SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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