Van Cleef and Arpels SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Van Cleef and Arpels SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Van Cleef and Arpels, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Van Cleef and Arpels to benchmark its business & performance as compared to the competitors, and make strategic improvements. Van Cleef and Arpels is one of the leading brands in the lifestyle and retail sector.

The article below lists the Van Cleef and Arpels SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Van Cleef and Arpels SWOT Analysis:

SWOT Analysis of Van Cleef and Arpels

For Van Cleef and Arpels, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Van Cleef and Arpels Strengths

The strengths of Van Cleef and Arpels looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Van Cleef and Arpels :

1. Use of various techniques to make the rubies and Safire pieces to work out together and the designs are unique from last 40 yrs of manufacturing, Innovation in terms of product
2. Large network as set up in 120 countries all over the world
3. Unique expertise and High jewellery finishing confer to the collection of brilliance
4. Use of ERP software to keep the delivery times fast and the entry of materials in the record can happen quickly
5. One of the most popular jewellery brand among international celebrities and royal families

Van Cleef and Arpels Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Van Cleef and Arpels SWOT Analysis:

1. Needs to focus the growing countries like China, India
2. Limited market share due to the presence of intense competition

Van Cleef and Arpels Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Van Cleef and Arpels SWOT Analysis:

1. Their main Focus was to mainly target the boutique openings in high-growth markets
2.Also to limit the substantial production and inventory build-up and to keep operating costs, working cost etc under strict control were timely and effective
3.Expansion and Integration of boutiques all over world, by focusing in growing markets like China, Asia Pacific

Van Cleef and Arpels Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Van Cleef and Arpels are as mentioned:

1. Continuous increase prices of raw materials and the input costs
2. Euro crisis can also be a threat to its operations in European countries.

Van Cleef and Arpels Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Van Cleef and Arpels:

1.Ciemme Jewellery

Hence this concludes the Van Cleef and Arpels SWOT analysis.

Continue reading more about the brand/company.

About Van Cleef and Arpels

Van Cleef and Arpels Overview
Parent Company

Van Cleef and Arpels


Jewellery and Diamonds


Lifestyle and Retail

Tagline/ Slogan

Timeless beauty


Innovation in terms of product, creativity in designs and distribution channels.

Van Cleef and Arpels STP

Woman who are mostly earners from Elite class

Target Market

Woman who loves traditional Italy designs and the craftsmanship which has a different and unique design approach


Unparallel craftsmanship ,technical prowess

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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