Van Cleef and Arpels SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Van Cleef and Arpels analyses the brand by its strengths, weaknesses, opportunities & threats. In Van Cleef and Arpels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Van Cleef and Arpels to benchmark its business & performance as compared to the competitors. Van Cleef and Arpels is one of the leading brands in the lifestyle and retail sector.

The table below lists the Van Cleef and Arpels SWOT (Strengths, Weaknesses, Opportunities, Threats), top Van Cleef and Arpels competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Van Cleef and Arpels SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Van Cleef and Arpels Brand Analysis
Parent Company

Van Cleef and Arpels


Jewellery and Diamonds


Lifestyle and Retail

Tagline/ Slogan

Timeless beauty


Innovation in terms of product, creativity in designs and distribution channels.

Van Cleef and Arpels STP

Woman who are mostly earners from Elite class

Target Group

Woman who loves traditional Italy designs and the craftsmanship which has a different and unique design approach


Unparallel craftsmanship ,technical prowess

SWOT Analysis of Van Cleef and Arpels
Van Cleef and Arpels Strengths

Below are the Strengths in the SWOT Analysis of Van Cleef and Arpels:

1. Use of various techniques to make the rubies and Safire pieces to work out together and the designs are unique from last 40 yrs of manufacturing, Innovation in terms of product
2. Large network as set up in 120 countries all over the world
3. Unique expertise and High jewellery finishing confer to the collection of brilliance
4. Use of ERP software to keep the delivery times fast and the entry of materials in the record can happen quickly
5. One of the most popular jewellery brand among international celebrities and royal families

Van Cleef and Arpels Weaknesses

Here are the weaknesses in the Van Cleef and Arpels SWOT Analysis:

1. Needs to focus the growing countries like China, India
2. Limited market share due to the presence of intense competition

Van Cleef and Arpels Opportunities

Following are the Opportunities in Van Cleef and Arpels SWOT Analysis:

1. Their main Focus was to mainly target the boutique openings in high-growth markets
2.Also to limit the substantial production and inventory build-up and to keep operating costs, working cost etc under strict control were timely and effective
3.Expansion and Integration of boutiques all over world, by focusing in growing markets like China, Asia Pacific

Van Cleef and Arpels Threats

The threats in the SWOT Analysis of Van Cleef and Arpels are as mentioned:

1. Continuous increase prices of raw materials and the input costs
2. Euro crisis can also be a threat to its operations in European countries.

Van Cleef and Arpels Competition
Van Cleef and Arpels Competitors

Below are the top 3 competitors of Van Cleef and Arpels:

1.Ciemme Jewellery

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Van Cleef and Arpels. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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