Lotto Sport SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Lotto Sport SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Lotto Sport, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lotto Sport to benchmark its business & performance as compared to the competitors, and make strategic improvements. Lotto Sport is one of the leading brands in the lifestyle and retail sector.

The article below lists the Lotto Sport SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Lotto Sport SWOT Analysis:

SWOT Analysis of Lotto Sport

For Lotto Sport, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Lotto Sport Strengths

The strengths of Lotto Sport looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Lotto Sport :

1. Lotto Sport has over 110 stores all over the world, and employs over 500 employees all over the world.

2. The brand’s strength lies in continuous innovation; product design and Italian touch to clothing.

3. Lotto's latest innovation “Twist and go” technology is a rotating stud for footballing players which has been tested to reduce injuries and improve performance.

4. The brand has sponsored very successful players from tennis and football and has been the sponsor of many International football Teams.

5. Lotto Sport has a very different strategy off supplying their products to dealers rather than opening specialty stores in developing countries has been a cost reduction strategy.

6. The first ever football shoes without laces were produced by lotto, which was a revelation.

Lotto Sport Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Lotto Sport SWOT Analysis:

1. Lotto Sport has limited online shopping option in many countries, which is a major weakness in today’s fashion world.

2. The brand has less advertising countries and brand visibility in countries like China, Korea where consumers are unable to connect with the product.

Lotto Sport Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Lotto Sport SWOT Analysis:

1. Lotto can expand its divisions into the online retailing arena.

2. The brand has to create awareness about the brand in South-east Asian countries with better advertising.

Lotto Sport Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Lotto Sport are as mentioned:

1.Existing and strong competition from brands like Nike, Adidas can significantly eat up their market share.

2.Brand switching cost is very low so the brand has to be regularly updated in their designs and keep their customers intact.

3. Fake imitations can affect the sales of Lotto Sport products

Lotto Sport Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 10 competitors of Lotto Sport:

1. Nike

2. Reebok

3. New Balance

4. Converse

5. Puma

6. Fila

7. Adidas

8. Under Armour

9. Umbro

10. Asics

Hence this concludes the Lotto Sport SWOT analysis.

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About Lotto Sport

Lotto Sport Overview
Parent Company

Lotto Sport Italia


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan

Italian sport design


Lotto Sport is a brand with a passion for active sports, leadership in authentic sports of tennis and soccer and a rich sports inspired lifestyle collection incorporating the best of Italian designing.

Lotto Sport STP

All men, women and growing kids who have passion for sportswear and consumers who are fashion conscious with a semi-high purchasing power.

Target Market

All young sports enthusiasts and Life style consumers


Lotto Sport is an aspiring brand for all sportsmen, and an active collection of lifestyle for all people.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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