Citizen SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 8401

SWOT analysis of Citizen analyses the brand/company with its strengths, weaknesses, opportunities & threats. Citizen is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Citizen competitors and elaborates Citizen segmentation, targeting, positioning & USP.

Citizen SWOT, Competitors, Marketing STP & Brand analysis Table
Citizen Brand Analysis
Parent Company

Citizen

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Be Precise. Be Powerful. Be Unstoppable

USP

Eco friendly watches

Citizen STP
Segment

Affordable luxury segment

Target Group

High Income youth

Positioning

Technologically advanced and eco-friendly watches

SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Citizen. Strengths are:

1. Citizen has sponsored and associated with prestigious sporting events such as the US open and the World figure skating championships

2. Citizen has been following an aggressive advertising strategy in Asia, particularly in China to strengthen its brand image

3. The solar powered series of watches are very popular among the customers
4. Strong brand name and high quality watches

Weaknesses

Here are the weaknesses in the Citizen SWOT Analysis:

1. The brand does not have as strong presence as compared to other watch brands in the emerging economies

2. The company has not aggressively pursued advertising strategies as compared to some other leading brands

Opportunities

Following are the Opportunities in Citizen SWOT Analysis:

1. The brand has a good presence in Asia and aggressive marketing can open up opportunities in India as well

2. Getting knowledge about the demands of loyal and creating products that are desired by them in order to capture the latent demand

Threats

The threats in the SWOT Analysis of Citizen are as mentioned:

1. Japanese, high-end swiss and low end Chinese models provide tough competition to the brand

2. Heavy price competition in the market also poses a threat

3. Fake watches that carry the same brand name and sell cheaply

Competition
Competitors

Below are the top 3 Citizen competitors:

1. Timex

2. Seiko

3. Tissot

The brandguide table above concludes the Citizen SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Citizen. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: