Published in Lifestyle and Retail category by MBA Skool Team
Citizen is one of the leading brands in the lifestyle and retail sector. Citizen SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Citizen:
Citizen has sponsored and associated with prestigious sporting events such as the US open and the World figure skating championships
Citizen has been following an aggressive advertising strategy in Asia, particularly in China to strengthen its brand image
The solar powered series of watches are very popular among the customers
Strong brand name and high quality watches
Above are the strengths in the SWOT Analysis of Citizen. The strengths of Citizen looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The brand does not have as strong presence as compared to other watch brands in the emerging economies
The company has not aggressively pursued advertising strategies as compared to some other leading brands
These were the weaknesses in the Citizen SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The brand has a good presence in Asia and aggressive marketing can open up opportunities in India as well
Getting knowledge about the demands of loyal and creating products that are desired by them in order to capture the latent demand
Above we covered the opportunities in Citizen SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Japanese, high-end swiss and low end Chinese models provide tough competition to the brand
Heavy price competition in the market also poses a threat
Fake watches that carry the same brand name and sell cheaply
The threats in the SWOT Analysis of Citizen are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Citizen. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute