Tiffany & Co SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Tiffany & Co SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Tiffany & Co, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tiffany & Co to benchmark its business & performance as compared to the competitors, and make strategic improvements. Tiffany & Co is one of the leading brands in the lifestyle and retail sector.

The article below lists the Tiffany & Co SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Tiffany & Co SWOT Analysis:

SWOT Analysis of Tiffany & Co

For Tiffany & Co, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Tiffany & Co Strengths

The strengths of Tiffany & Co looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Tiffany & Co :

1. In 1851, Tiffany was the first company to institute the 925/1000silver standard was later adopted by United States
2. This company has produced ceremonial swords  and have also made many artistic products for the white house

3. Nearly 10,000 full time and part time employees

4.Broad offerings and huge product portfolio
5. It is available through exclusive 70 stores and also through 100+ international stores

Tiffany & Co Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Tiffany & Co SWOT Analysis:

1. The global jeweler is fragmented; there is lot of competition
2. Hasn’t been able to have its brand presence felt in the emerging economies

Tiffany & Co Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Tiffany & Co SWOT Analysis:

1. More designs in seasonality changes
2. Expand its global distribution
3.Enhance customer awareness, by indulging into marketing activities.

4.Increase online sales.

Tiffany & Co Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Tiffany & Co are as mentioned:

1. Consumer spending decreases in times of falling consumer confidence in terms of the products, resulting in high Inventory costs.
2.Reduction in price points may cause severe losses to the brand in case to increase the sales
3.Uncertainty in global economic downturn

4.Changes in cost of diamonds or reduced supply availability.

Tiffany & Co Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Tiffany & Co:

1.Blue Nile

Hence this concludes the Tiffany & Co SWOT analysis.

Continue reading more about the brand/company.

About Tiffany & Co

Tiffany & Co Overview
Parent Company

Tiffany and Co


Jewellery and Diamonds


Lifestyle and Retail

Tagline/ Slogan

True love grows


Greatest design technique and innovative designs

Tiffany & Co STP

Jeweler connoisseurs   who wants to buy one of its design ,which has a unique designs

Target Market

Women form the upper-middle and upper class


Flawless craftsmanship, exquisite collections of couture jeweler on earth

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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