Tiffany & Co SWOT Analysis
Tiffany & Co is one of the leading brands in the lifestyle and retail sector. Tiffany & Co SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tiffany & Co:
Quick Glance:
Tiffany & Co Strengths
- In 1851, Tiffany was the first company to institute the 925/1000silver standard was later adopted by United States
- This company has produced ceremonial swordsand have also made many artistic products for the white house
- Nearly 10,000 full time and part time employees
- Broad offerings and huge product portfolio
- It is available through exclusive 70 stores and also through 100+ international stores
Above are the strengths in the SWOT Analysis of Tiffany & Co. The strengths of Tiffany & Co looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tiffany & Co Weaknesses
- The global jeweler is fragmented; there is lot of competition
- Hasn’t been able to have its brand presence felt in the emerging economies
These were the weaknesses in the Tiffany & Co SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Tiffany & Co Opportunities
- More designs in seasonality changes
- Expand its global distribution
- Enhance customer awareness, by indulging into marketing activities.
- Increase online sales.
Above we covered the opportunities in Tiffany & Co SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Tiffany & Co Threats
- Consumer spending decreases in times of falling consumer confidence in terms of the products, resulting in high Inventory costs.
- Reduction in price points may cause severe losses to the brand in case to increase the sales
- Uncertainty in global economic downturn
- Changes in cost of diamonds or reduced supply availability.
The threats in the SWOT Analysis of Tiffany & Co are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Tiffany & Co SWOT analysis.
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About Tiffany & Co
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Tiffany & Co Overview | |
|---|---|
| Parent Company |
Tiffany and Co |
| Category |
Jewellery and Diamonds |
| Sector | |
| Tagline/ Slogan |
True love grows |
| USP |
Greatest design technique and innovative designs |
| Tiffany & Co STP | |
| Segmentation |
Jeweler connoisseurs who wants to buy one of its design ,which has a unique designs |
| Target Market |
Women form the upper-middle and upper class |
| Positioning |
Flawless craftsmanship, exquisite collections of couture jeweler on earth |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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