Tiffany & Co SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Tiffany & Co analyses the brand by its strengths, weaknesses, opportunities & threats. In Tiffany & Co SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tiffany & Co to benchmark its business & performance as compared to the competitors. Tiffany & Co is one of the leading brands in the lifestyle and retail sector.

The table below lists the Tiffany & Co SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tiffany & Co competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Tiffany & Co SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tiffany & Co Brand Analysis
Parent Company

Tiffany and Co


Jewellery and Diamonds


Lifestyle and Retail

Tagline/ Slogan

True love grows


Greatest design technique and innovative designs

Tiffany & Co STP

Jeweler connoisseurs   who wants to buy one of its design ,which has a unique designs

Target Group

Women form the upper-middle and upper class


Flawless craftsmanship, exquisite collections of couture jeweler on earth

SWOT Analysis of Tiffany & Co
Tiffany & Co Strengths

Below are the Strengths in the SWOT Analysis of Tiffany & Co:

1. In 1851, Tiffany was the first company to institute the 925/1000silver standard was later adopted by United States
2. This company has produced ceremonial swords  and have also made many artistic products for the white house

3. Nearly 10,000 full time and part time employees

4.Broad offerings and huge product portfolio
5. It is available through exclusive 70 stores and also through 100+ international stores

Tiffany & Co Weaknesses

Here are the weaknesses in the Tiffany & Co SWOT Analysis:

1. The global jeweler is fragmented; there is lot of competition
2. Hasn’t been able to have its brand presence felt in the emerging economies

Tiffany & Co Opportunities

Following are the Opportunities in Tiffany & Co SWOT Analysis:

1. More designs in seasonality changes
2. Expand its global distribution
3.Enhance customer awareness, by indulging into marketing activities.

4.Increase online sales.

Tiffany & Co Threats

The threats in the SWOT Analysis of Tiffany & Co are as mentioned:

1. Consumer spending decreases in times of falling consumer confidence in terms of the products, resulting in high Inventory costs.
2.Reduction in price points may cause severe losses to the brand in case to increase the sales
3.Uncertainty in global economic downturn

4.Changes in cost of diamonds or reduced supply availability.

Tiffany & Co Competition
Tiffany & Co Competitors

Below are the top 3 competitors of Tiffany & Co:

1.Blue Nile

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tiffany & Co. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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