Tiffany and Co SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 18466

SWOT Analysis of Tiffany and Co with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tiffany and Co

Parent Company

Tiffany and Co


Jewellery and Diamonds


Lifestyle and Retail

Tagline/ Slogan

True love grows


Greatest design technique and innovative designs

Tiffany and Co STP


Jeweler connoisseurs   who wants to buy one of its design ,which has a unique designs

Target Group

Women form the upper-middle and upper class


Flawless craftsmanship, exquisite collections of couture jeweler on earth

Tiffany and Co SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tiffany and Co :

1. In 1851, Tiffany was the first company to institute the 925/1000silver standard was later adopted by United States
2. This company has produced ceremonial swords  and have also made many artistic products for the white house

3. Nearly 10,000 full time and part time employees

4.Broad offerings and huge product portfolio
5. It is available through exclusive 70 stores and also through 100+ international stores


1. The global jeweler is fragmented; there is lot of competition
2. Hasn’t been able to have its brand presence felt in the emerging economies


1. More designs in seasonality changes
2. Expand its global distribution
3.Enhance customer awareness, by indulging into marketing activities.

4.Increase online sales.


1. Consumer spending decreases in times of falling consumer confidence in terms of the products, resulting in high Inventory costs.
2.Reduction in price points may cause severe losses to the brand in case to increase the sales
3.Uncertainty in global economic downturn

4.Changes in cost of diamonds or reduced supply availability.

Tiffany and Co Competition


Below are the 3 main Tiffany and Co competitors :

1.Blue Nile

The brandguide table above concludes the Tiffany and Co SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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