J Crew SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 14263

SWOT Analysis of J Crew with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

J Crew

Parent company

J Crew Group inc


Apparel and accessories


Lifestyle and Retail

Tagline/ slogan

Finest Italian Fabrics


The company offers an assortment of women's, men's and children's apparel , accessories and footwear

J Crew STP


Premium segment people living  elite lifestlye

Target group

Urban men women and kids from middle class


Elite fashion brand

J Crew SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of J Crew :

1. The company partners with the finest global fabric mills and craftsmen as well as iconic brands such as Jack Purcell, Timex, Thomas Mason, and Red Wing.

2 Madewell, an American denim label introduced by the company in 2006 is currently appreciated a lot.

3. The company ships to a total of 100+ destinations through its e commerce website

4. The company has around 13000 employees working to make the brand better through 320+ stores

5. Each year the company issues the J.Crew catalog, distributing more than 80 million copies showing how big its international presence is.

6.Brand loyalists include First Lady of USA


1. The company does not have stores worldwide hence the company cannot tap other markets.
2.Since the company has its major stores in America, the currency fluctuations can increase the costs incurred in shipping to other locations


1. J.Crew  is venturing into new specialty shops for men, women and kids, which the company hopes will bring more business.

2. The company is also adding deluxe shoe and handbag salons in existing stores to invite more customers
3. Global expansion to newer markets


1.Brands offering  more fashionable clothing at better value

2. Rapid changing fashion trends 
3.Rising production costs can put a dent in the profits of the brand

J Crew Competition


Below are the 3 main J Crew competitors :



3. Emporio Armani

The brandguide table above concludes the J Crew SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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