SWOT Analysis of J Crew with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
J Crew |
|
Parent company |
J Crew Group inc |
Category |
Apparel and accessories |
Sector |
|
Tagline/ slogan |
Finest Italian Fabrics |
Usp |
The company offers an assortment of women's, men's and children's apparel , accessories and footwear |
J Crew STP |
|
Segment |
Premium segment people living elite lifestlye |
Target group |
Urban men women and kids from middle class |
Positioning |
Elite fashion brand |
J Crew SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of J Crew : 1. The company partners with the finest global fabric mills and craftsmen as well as iconic brands such as Jack Purcell, Timex, Thomas Mason, and Red Wing. 2 Madewell, an American denim label introduced by the company in 2006 is currently appreciated a lot. 3. The company ships to a total of 100+ destinations through its e commerce website 4. The company has around 13000 employees working to make the brand better through 320+ stores 5. Each year the company issues the J.Crew catalog, distributing more than 80 million copies showing how big its international presence is. 6.Brand loyalists include First Lady of USA |
Weaknesses |
1. The company does not have stores worldwide hence the company cannot tap other markets. |
Opportunities |
1. J.Crew is venturing into new specialty shops for men, women and kids, which the company hopes will bring more business. 2. The company is also adding deluxe shoe and handbag salons in existing stores to invite more customers |
Threats |
1.Brands offering more fashionable clothing at better value 2. Rapid changing fashion trends |
J Crew Competition |
|
Competitors |
Below are the 3 main J Crew competitors : 1.GAP 2.DKNY 3. Emporio Armani |
The brandguide table above concludes the J Crew SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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