J Crew SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of J Crew analyses the brand by its strengths, weaknesses, opportunities & threats. In J Crew SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like J Crew to benchmark its business & performance as compared to the competitors. J Crew is one of the leading brands in the lifestyle and retail sector.

The table below lists the J Crew SWOT (Strengths, Weaknesses, Opportunities, Threats), top J Crew competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

J Crew SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
J Crew Brand Analysis
Parent company

J Crew Group inc

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ slogan

Finest Italian Fabrics

Usp

The company offers an assortment of women's, men's and children's apparel , accessories and footwear

J Crew STP
Segment

Premium segment people living  elite lifestlye

Target group

Urban men women and kids from middle class

Positioning

Elite fashion brand

SWOT Analysis of J Crew
J Crew Strengths

Below are the Strengths in the SWOT Analysis of J Crew:

1. The company partners with the finest global fabric mills and craftsmen as well as iconic brands such as Jack Purcell, Timex, Thomas Mason, and Red Wing.

2 Madewell, an American denim label introduced by the company in 2006 is currently appreciated a lot.

3. The company ships to a total of 100+ destinations through its e commerce website

4. The company has around 13000 employees working to make the brand better through 320+ stores

5. Each year the company issues the J.Crew catalog, distributing more than 80 million copies showing how big its international presence is.

6.Brand loyalists include First Lady of USA

J Crew Weaknesses

Here are the weaknesses in the J Crew SWOT Analysis:

1. The company does not have stores worldwide hence the company cannot tap other markets.
2.Since the company has its major stores in America, the currency fluctuations can increase the costs incurred in shipping to other locations

J Crew Opportunities

Following are the Opportunities in J Crew SWOT Analysis:

1. J.Crew  is venturing into new specialty shops for men, women and kids, which the company hopes will bring more business.

2. The company is also adding deluxe shoe and handbag salons in existing stores to invite more customers
3. Global expansion to newer markets

J Crew Threats

The threats in the SWOT Analysis of J Crew are as mentioned:

1.Brands offering  more fashionable clothing at better value

2. Rapid changing fashion trends 
3.Rising production costs can put a dent in the profits of the brand

J Crew Competition
J Crew Competitors

Below are the top 3 competitors of J Crew:

1.GAP

2.DKNY

3. Emporio Armani


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to J Crew. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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