Lanvin SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Lanvin analyses the brand by its strengths, weaknesses, opportunities & threats. In Lanvin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lanvin to benchmark its business & performance as compared to the competitors. Lanvin is one of the leading brands in the lifestyle and retail sector.

The table below lists the Lanvin SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lanvin competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Lanvin SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lanvin Brand Analysis
Parent company

Lanvin

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ slogan

Marry me; If she wants the moon, give her arpege

Usp

The brand is known for exquisite embroideries and clear, light floral colors.

Lanvin STP
Segment

Elite class men and women having a taste for men and women

Target group

Premium segment SEC A1 men and women of age 20-40

Positioning

Smart off duty casual French fashion

SWOT Analysis of Lanvin
Lanvin Strengths

Below are the Strengths in the SWOT Analysis of Lanvin:

1. The brand has enjoyed appreciation since 1889.

2. Alber Elbaz has managed the brand very well and is one of the prime reasons for the popularity of the brand.

3. The brand has a diverse portfolio including home decor, menswear, furs, lingerie, and perfumes apart from female apparels.

4. The brand has its manufacturing plants set up all over the world thus making an efficient supply chain network

5. All the designing and intricate work is done in house at lanvin.

6. The brand has been endorsed by many celebrities

7. The brand is known for its silk designs.

Lanvin Weaknesses

Here are the weaknesses in the Lanvin SWOT Analysis:

1. The company has diversified into too many spaces which might make it difficult to handle the brands.

2. The brand has yet not made its presence in many developing countries.

Lanvin Opportunities

Following are the Opportunities in Lanvin SWOT Analysis:

1.The brand can increase its brand awareness by more marketing campaigns.

2. The brand’s tie up with H & M can prove beneficial for its image.

Lanvin Threats

The threats in the SWOT Analysis of Lanvin are as mentioned:

1. Other brands offer similar styles and cuts.

2. Similar products available in other brands.

Lanvin Competition
Lanvin Competitors

Below are the top 4 competitors of Lanvin:

1.Christian Lacroix

2. Gucci

3.Louis Vuitton

4. Givenchy


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lanvin. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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