SWOT Analysis of Vans with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Vans |
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Parent Company |
VF Outdoor Inc |
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Category |
Apparel and Accessories |
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Sector |
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Tagline/ Slogan |
Off the Wall |
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USP |
Custom Made Footwear for all sizes |
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Vans STP |
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Segment |
High quality premium footwear |
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Target Group |
Urban upper middle and upper class |
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Positioning |
Custom Made Footwear as per the customers requirements in style and fashion |
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Vans SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Vans : 1. Vans is an established brand and has been in business for many years. 2. Shoes Fit from infants to people with size 16 shoes 3. Not too expensive for the consumer, great product pricing 4. High product quality and strong brand reputation 5. Diverse product portfolio with many options for the customer |
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Weaknesses |
1. It focuses on mostly skateboarding style of clothing 2. Hasn't been able to penetrate emerging markets compared to competitors |
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Opportunities |
1. To create awareness of different sports in emerging markets and become a first mover in exclusive sports shoes brand made professionally |
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Threats |
1.Competition from other brands in the same segment 2. Duplicate and fake product replicas |
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Vans Competition |
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Competitors |
Below are the 4 main Vans competitors : 1. DC 4.Ryan Scheckler |
The brandguide table above concludes the Vans SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Vans. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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