Vans SWOT Analysis, Competitors & USP
SWOT analysis of Vans analyses the brand by its strengths, weaknesses, opportunities & threats. In Vans SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Vans to benchmark its business & performance as compared to the competitors. Vans is one of the leading brands in the lifestyle and retail sector.
The table below lists the Vans SWOT (Strengths, Weaknesses, Opportunities, Threats), top Vans competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Vans Brand Analysis | |
|---|---|
| Parent Company |
VF Outdoor Inc |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Off the Wall |
| USP |
Custom Made Footwear for all sizes |
| Vans STP | |
| Segment |
High quality premium footwear |
| Target Group |
Urban upper middle and upper class |
| Positioning |
Custom Made Footwear as per the customers requirements in style and fashion |
| SWOT Analysis of Vans | |
| Vans Strengths |
Below are the Strengths in the SWOT Analysis of Vans: 1. Vans is an established brand and has been in business for many years. 2. Shoes Fit from infants to people with size 16 shoes 3. Not too expensive for the consumer, great product pricing 4. High product quality and strong brand reputation 5. Diverse product portfolio with many options for the customer |
| Vans Weaknesses |
Here are the weaknesses in the Vans SWOT Analysis: 1. It focuses on mostly skateboarding style of clothing 2. Hasn't been able to penetrate emerging markets compared to competitors |
| Vans Opportunities |
Following are the Opportunities in Vans SWOT Analysis: 1. To create awareness of different sports in emerging markets and become a first mover in exclusive sports shoes brand made professionally |
| Vans Threats |
The threats in the SWOT Analysis of Vans are as mentioned: 1.Competition from other brands in the same segment 2. Duplicate and fake product replicas |
| Vans Competition | |
| Vans Competitors |
Below are the top 4 competitors of Vans: 1. DC 4.Ryan Scheckler |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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