Vans SWOT Analysis, Competitors & USP

SWOT analysis of Vans analyses the brand by its strengths, weaknesses, opportunities & threats. In Vans SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vans to benchmark its business & performance as compared to the competitors. Vans is one of the leading brands in the lifestyle and retail sector.

The article below lists the Vans SWOT (Strengths, Weaknesses, Opportunities, Threats), top Vans competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Vans

Vans Overview
Parent Company	VF Outdoor Inc
Category	Apparel and Accessories
Sector	Lifestyle and Retail
Tagline/ Slogan	Off the Wall
USP	Custom Made Footwear for all sizes
Vans STP
Segmentation	High quality premium footwear
Target Market	Urban upper middle and upper class
Positioning	Custom Made Footwear as per the customers requirements in style and fashion

SWOT Analysis of Vans

For Vans, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Vans SWOT Analysis:

Vans Strengths

The strengths of Vans looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Vans :

1. Vans is an established brand and has been in business for many years.

2. Shoes Fit from infants to people with size 16 shoes

3. Not too expensive for the consumer, great product pricing

4. High product quality and strong brand reputation

5. Diverse product portfolio with many options for the customer

Vans Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Vans SWOT Analysis:

1. It focuses on mostly skateboarding style of clothing

2. Hasn't been able to penetrate emerging markets compared to competitors

Vans Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Vans SWOT Analysis:

1. To create awareness of different sports in emerging markets and become a first mover in exclusive sports shoes brand made professionally
2.To increase its online digital presence
3. Tie-ups with sports events, teams etc

Vans Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Vans are as mentioned:

1.Competition from other brands in the same segment

2. Duplicate and fake product replicas

Vans Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Vans:

1. DC
2. Element
3.Jerry Hsu

4.Ryan Scheckler

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Vans. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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