Vans SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 23648

SWOT Analysis of Vans with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

VF Outdoor Inc


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Off the Wall


Custom Made Footwear for all sizes

Vans STP


High quality premium footwear

Target Group

Urban upper middle and upper class


Custom Made Footwear as per the customers requirements in style and fashion

Vans SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Vans :

1. Vans is an established brand and has been in business for many years.

2. Shoes Fit from infants to people with size 16 shoes

3. Not too expensive for the consumer, great product pricing

4. High product quality and strong brand reputation

5. Diverse product portfolio with many options for the customer


1. It focuses on mostly skateboarding style of clothing

2. Hasn't been able to penetrate emerging markets compared to competitors


1. To create awareness of different sports in emerging markets and become a first mover in exclusive sports shoes brand made professionally
2.To increase its online digital presence
3. Tie-ups with sports events, teams etc


1.Competition from other brands in the same segment

2. Duplicate and fake product replicas

Vans Competition


Below are the 4 main Vans competitors :

1. DC
2. Element
3.Jerry Hsu

4.Ryan Scheckler

The brandguide table above concludes the Vans SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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