Swarovski Crystal SWOT Analysis
Swarovski Crystal is one of the leading brands in the lifestyle and retail sector. Swarovski Crystal SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Swarovski Crystal:
Quick Glance:
Swarovski Crystal Strengths
- It has over 26000 employees and present in almost 120 countries
- 00+ own operated Swarovski beauty and1000 partner operated boutiques
- It has vast production locations in countries like Austria, China, Czech Republic, India, Jordan, Liechtenstein, Thailand, United States.
- Strong annual turnover and financial position
- Strong brand presence and visibility
Above are the strengths in the SWOT Analysis of Swarovski Crystal. The strengths of Swarovski Crystal looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Swarovski Crystal Weaknesses
- Despite strong brand, tough competition from unorganized sector means limited market share
- Needs to enhance visibility by more advertising to make it a top of the mind recall brand
These were the weaknesses in the Swarovski Crystal SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Swarovski Crystal Opportunities
- To create a brand identity by collaborating with PR activities
- Create a brand which increase a sense of loyalty amongst consumers
- needs a right brand communication
Above we covered the opportunities in Swarovski Crystal SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Swarovski Crystal Threats
- Cheaper manufacturer in China
- Up coming fashion and changing trends
- Low interest of people in crystal stones as investments
The threats in the SWOT Analysis of Swarovski Crystal are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Swarovski Crystal SWOT analysis.
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About Swarovski Crystal
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Swarovski Crystal Overview | |
|---|---|
| Parent Company |
Swarovski Crystal |
| Category |
Jewellery and Luxury gifts |
| Sector | |
| Tagline/ Slogan |
Made with passion |
| USP |
Quality and creativity |
| Swarovski Crystal STP | |
| Segmentation |
Upper earning income |
| Target Market |
Woman who loves unique designs |
| Positioning |
Unique product designs, innovation and merit |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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