Swarovski Crystal SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 19119

SWOT analysis of Swarovski Crystal analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Swarovski Crystal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Swarovski Crystal to benchmark its business & performance as compared to the competitors and industry. Swarovski Crystal is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Swarovski Crystal competitors and elaborates Swarovski Crystal market segmentation, target group, positioning & Unique Selling Proposition (USP).

Swarovski Crystal SWOT, Competitors, Marketing STP & Brand analysis Table
Swarovski Crystal Brand Analysis
Parent Company

Swarovski Crystal


Jewellery and Luxury gifts


Lifestyle and Retail

Tagline/ Slogan

Made with passion


Quality and creativity

Swarovski Crystal STP

Upper earning income

Target Group

Woman who loves unique designs


Unique product designs, innovation and merit

Swarovski Crystal SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Swarovski Crystal. Strengths are:

1. It has over 26000 employees and present in almost 120 countries
2. 1200+ own operated Swarovski beauty and1000 partner operated boutiques
3. It has vast production locations in countries like Austria, China, Czech Republic, India, Jordan, Liechtenstein, Thailand, United States.
4. Strong annual turnover and financial position

5. Strong brand presence and visibility


Here are the weaknesses in the Swarovski Crystal SWOT Analysis:

1. Despite strong brand, tough competition from unorganised sector means limited market share

2. Needs to enhance visibility by more advertising to make it a top of the mind recall brand


Following are the Opportunities in Swarovski Crystal SWOT Analysis:

1. To create a brand identity by collaborating with PR activities
2.Create a brand which increase a sense of loyalty amongst consumers

3.needs a right brand communication


The threats in the SWOT Analysis of Swarovski Crystal are as mentioned:

1. Cheaper manufacturer in China
2. Up coming fashion and changing trends
3.Low interest of people in crystal stones as investments

Swarovski Crystal Competition

Below are the top 3 Swarovski Crystal competitors:

1.Van  clef and Arpels

The brandguide table above concludes the Swarovski Crystal SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Swarovski Crystal. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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