Swarovski Crystal SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 12507

SWOT Analysis of Swarovski Crystal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Swarovski Crystal

Parent Company

Swarovski Crystal


Jewellery and Luxury gifts


Lifestyle and retail

Tagline/ Slogan

Made with passion


Quality and creativity



Upper earning income

Target Group

Woman who loves unique designs


Unique product designs, innovation and merit

SWOT Analysis


1. It has over 26000 employees and present in almost 120 countries
2. 1200+ own operated Swarovski beauty and1000 partner operated boutiques
3. It has vast production locations in countries like Austria, China, Czech Republic, India, Jordan, Liechtenstein, Thailand, United States.
4. Strong annual turnover and financial position

5. Strong brand presence and visibility


1. Despite strong brand, tough competition from unorganised sector means limited market share

2. Needs to enhance visibility by more advertising to make it a top of the mind recall brand


1. To create a brand identity by collaborating with PR activities
2.Create a brand which increase a sense of loyalty amongst consumers

3.needs a right brand communication


1. Cheaper manufacturer in China
2. Up coming fashion and changing trends
3.Low interest of people in crystal stones as investments



1.Van  clef and Arpels

The table above concludes the Swarovski Crystal SWOT analysis along with its marketing and brand parameters.


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