Swarovski Crystal SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Swarovski Crystal analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Swarovski Crystal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Swarovski Crystal to benchmark its business & performance as compared to the competitors and industry. As of 2020, Swarovski Crystal is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Swarovski Crystal competitors and includes Swarovski Crystal target market, segmentation, positioning & Unique Selling Proposition (USP).

Swarovski Crystal SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Swarovski Crystal Brand Analysis
Parent Company

Swarovski Crystal


Jewellery and Luxury gifts


Lifestyle and Retail

Tagline/ Slogan

Made with passion


Quality and creativity

Swarovski Crystal STP
Swarovski Crystal Segmentation

Upper earning income

Swarovski Crystal Target Market

Woman who loves unique designs

Swarovski Crystal Positioning

Unique product designs, innovation and merit

Swarovski Crystal SWOT Analysis
Swarovski Crystal Strengths

Below are the Strengths in the SWOT Analysis of Swarovski Crystal:

1. It has over 26000 employees and present in almost 120 countries
2. 1200+ own operated Swarovski beauty and1000 partner operated boutiques
3. It has vast production locations in countries like Austria, China, Czech Republic, India, Jordan, Liechtenstein, Thailand, United States.
4. Strong annual turnover and financial position

5. Strong brand presence and visibility

Swarovski Crystal Weaknesses

Here are the weaknesses in the Swarovski Crystal SWOT Analysis:

1. Despite strong brand, tough competition from unorganised sector means limited market share

2. Needs to enhance visibility by more advertising to make it a top of the mind recall brand

Swarovski Crystal Opportunities

Following are the Opportunities in Swarovski Crystal SWOT Analysis:

1. To create a brand identity by collaborating with PR activities
2.Create a brand which increase a sense of loyalty amongst consumers

3.needs a right brand communication

Swarovski Crystal Threats

The threats in the SWOT Analysis of Swarovski Crystal are as mentioned:

1. Cheaper manufacturer in China
2. Up coming fashion and changing trends
3.Low interest of people in crystal stones as investments

Swarovski Crystal Competition

Below are the top 3 Swarovski Crystal competitors:

1.Van  clef and Arpels

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Swarovski Crystal. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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