Published in Lifestyle and Retail category by MBA Skool Team
Swarovski Crystal is one of the leading brands in the lifestyle and retail sector. Swarovski Crystal SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Swarovski Crystal:
It has over 26000 employees and present in almost 120 countries
00+ own operated Swarovski beauty and1000 partner operated boutiques
It has vast production locations in countries like Austria, China, Czech Republic, India, Jordan, Liechtenstein, Thailand, United States.
Strong annual turnover and financial position
Strong brand presence and visibility
Above are the strengths in the SWOT Analysis of Swarovski Crystal. The strengths of Swarovski Crystal looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Swarovski Crystal Weaknesses
Despite strong brand, tough competition from unorganized sector means limited market share
Needs to enhance visibility by more advertising to make it a top of the mind recall brand
These were the weaknesses in the Swarovski Crystal SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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