Swarovski Crystal SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 17933

SWOT Analysis of Swarovski Crystal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Swarovski Crystal

Parent Company

Swarovski Crystal


Jewellery and Luxury gifts


Lifestyle and Retail

Tagline/ Slogan

Made with passion


Quality and creativity

Swarovski Crystal STP


Upper earning income

Target Group

Woman who loves unique designs


Unique product designs, innovation and merit

Swarovski Crystal SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Swarovski Crystal. Strengths are:

1. It has over 26000 employees and present in almost 120 countries
2. 1200+ own operated Swarovski beauty and1000 partner operated boutiques
3. It has vast production locations in countries like Austria, China, Czech Republic, India, Jordan, Liechtenstein, Thailand, United States.
4. Strong annual turnover and financial position

5. Strong brand presence and visibility


Here are the weaknesses of Swarovski Crystal :

1. Despite strong brand, tough competition from unorganised sector means limited market share

2. Needs to enhance visibility by more advertising to make it a top of the mind recall brand


Following are the Opportunities of Swarovski Crystal :

1. To create a brand identity by collaborating with PR activities
2.Create a brand which increase a sense of loyalty amongst consumers

3.needs a right brand communication


The threats of Swarovski Crystal are as mentioned :

1. Cheaper manufacturer in China
2. Up coming fashion and changing trends
3.Low interest of people in crystal stones as investments

Swarovski Crystal Competition


Below are the 3 main Swarovski Crystal competitors :

1.Van  clef and Arpels

The brandguide table above concludes the Swarovski Crystal SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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