New Balance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

New Balance Athletic Shoe, Inc. (NBAS)

Apparel and accessories

Lifestyle and Retail

Let’s make excellent happen

New Balance brand is known for its shoes which come in different varieties

Sport enthusiast  men, women& childrenlooking for apparel and shoes

Young men women and kids from the upper middle class segment

Premium athletic footwear and apparel meeting the needs of the everyday athlete.

Below are the Strengths in the SWOT Analysis of New Balance:

1. New Balance shoes come in various sizes and length for different choices with customization

2. New Balance has many other sub brands dedicated for other sports  or other purposes.

3. The company has been a part of several philanthropic efforts since past many years

4. The company claims their shoe boxes are made of recycled paer and they use environment friendly procedures while making products

5. New balance has  sponsored teams and players in the Olympics, cricket, Australian Football League and NBA

6. The company has a century of expertise in the industry

7. Strong brand presence and marketing through online ads, ecommerce platforms etc

8. More than 5000+ people are employed with New Balance

Here are the weaknesses in the New Balance SWOT Analysis:

1. New Balance has limited market share growth because of global competitors

2. Limited presence and marketing in emerging economies

Following are the Opportunities in New Balance SWOT Analysis:

1. New Balance is very well-known brand in US and can leverage that to grow worlwide
2. The company can diversify into making sports gear

3. High brand saliency and the positive affirmation from consumers has influenced demand in domestic market and the neighboring countries

4. Aggressive marketing and online presence can boost the business of New Balance

The threats in the SWOT Analysis of New Balance are as mentioned:

1.Other brands offer more styles and cuts

2.Similar products available in other brands thus switching cost is less

3. Threat from other leading competitors can reduce market share for New Balance

Below are the top 12 New Balance competitors:

1. Nike

2. Reebok

3. Adidas

4. Converse

5. Puma

6. Fila

7. Bata

8. Liberty Shoes

9. Under Armour

10. Umbro

11. Woodland

12. Asics