SWOT analysis of New Balance analyses the brand/company with its strengths, weaknesses, opportunities & threats. New Balance is one of the leading brands in the lifestyle and retail sector. The table below also lists the top New Balance competitors and elaborates New Balance segmentation, targeting, positioning & USP.
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New Balance |
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Parent company |
New Balance Athletic Shoe, Inc. (NBAS) |
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Category |
Apparel and accessories |
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Sector |
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Tagline/ slogan |
Let’s make excellent happen |
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Usp |
New Balance brand is known for its shoes which come in different varieties |
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New Balance STP |
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Segment |
Sport enthusiast men, women& childrenlooking for apparel and shoes |
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Target group |
Young men women and kids from the upper middle class segment |
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Positioning |
Premium athletic footwear and apparel meeting the needs of the everyday athlete. |
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New Balance SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of New Balance. Strengths are: 1. New Balance shoes come in various sizes and length for different choices with customization 2. New Balance has many other sub brands dedicated for other sports or other purposes. 3. The company has been a part of several philanthropic efforts since past many years 4. The company claims their shoe boxes are made of recycled paer and they use environment friendly procedures while making products 5. New balance has sponsored teams and players in the Olympics, cricket, Australian Football League and NBA 6. The company has a century of expertise in the industry 7. Strong brand presence and marketing through online ads, ecommerce platforms etc 8. More than 5000+ people are employed with New Balance |
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Weaknesses |
Here are the weaknesses in the New Balance SWOT Analysis: 1. New Balance has limited market share growth because of global competitors 2. Limited presence and marketing in emerging economies |
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Opportunities |
Following are the Opportunities in New Balance SWOT Analysis: 1. New Balance is very well-known brand in US and can leverage that to grow worlwide 3. High brand saliency and the positive affirmation from consumers has influenced demand in domestic market and the neighboring countries 4. Aggressive marketing and online presence can boost the business of New Balance |
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Threats |
The threats in the SWOT Analysis of New Balance are as mentioned: 1.Other brands offer more styles and cuts 2.Similar products available in other brands thus switching cost is less 3. Threat from other leading competitors can reduce market share for New Balance |
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New Balance Competition |
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Competitors |
Below are the top 12 New Balance competitors: 1. Nike 2. Reebok 3. Adidas 4. Converse 5. Puma 6. Fila 7. Bata 9. Under Armour 10. Umbro 11. Woodland 12. Asics |
The brandguide table above concludes the New Balance SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to New Balance. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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