New Balance SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

New Balance SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of New Balance, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like New Balance to benchmark its business & performance as compared to the competitors, and make strategic improvements. New Balance is one of the leading brands in the lifestyle and retail sector.

The article below lists the New Balance SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the New Balance SWOT Analysis:

SWOT Analysis of New Balance

For New Balance, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

New Balance Strengths

The strengths of New Balance looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of New Balance :

1. New Balance shoes come in various sizes and length for different choices with customization

2. New Balance has many other sub brands dedicated for other sports  or other purposes.

3. The company has been a part of several philanthropic efforts since past many years

4. The company claims their shoe boxes are made of recycled paer and they use environment friendly procedures while making products

5. New balance has  sponsored teams and players in the Olympics, cricket, Australian Football League and NBA

6. The company has a century of expertise in the industry

7. Strong brand presence and marketing through online ads, ecommerce platforms etc

8. More than 5000+ people are employed with New Balance

New Balance Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the New Balance SWOT Analysis:

1. New Balance has limited market share growth because of global competitors

2. Limited presence and marketing in emerging economies

New Balance Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in New Balance SWOT Analysis:

1. New Balance is very well-known brand in US and can leverage that to grow worlwide
2. The company can diversify into making sports gear

3. High brand saliency and the positive affirmation from consumers has influenced demand in domestic market and the neighboring countries

4. Aggressive marketing and online presence can boost the business of New Balance

New Balance Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of New Balance are as mentioned:

1.Other brands offer more styles and cuts

2.Similar products available in other brands thus switching cost is less

3. Threat from other leading competitors can reduce market share for New Balance

New Balance Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 12 competitors of New Balance:

1. Nike

2. Reebok

3. Adidas

4. Converse

5. Puma

6. Fila

7. Bata

8. Liberty Shoes

9. Under Armour

10. Umbro

11. Woodland

12. Asics

Hence this concludes the New Balance SWOT analysis.

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About New Balance

New Balance Overview
Parent company

New Balance Athletic Shoe, Inc. (NBAS)


Apparel and accessories


Lifestyle and Retail

Tagline/ slogan

Let’s make excellent happen


New Balance brand is known for its shoes which come in different varieties

New Balance STP

Sport enthusiast  men, women& childrenlooking for apparel and shoes

Target group

Young men women and kids from the upper middle class segment


Premium athletic footwear and apparel meeting the needs of the everyday athlete.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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