Published in Lifestyle and Retail category by MBA Skool Team
New Balance is one of the leading brands in the lifestyle and retail sector. New Balance SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of New Balance:
New Balance shoes come in various sizes and length for different choices with customization
New Balance has many other sub brands dedicated for other sportsor other purposes.
The company has been a part of several philanthropic efforts since past many years
The company claims their shoe boxes are made of recycled paer and they use environment friendly procedures while making products
New balance hassponsored teams and players in the Olympics, cricket, Australian Football League and NBA
The company has a century of expertise in the industry
Strong brand presence and marketing through online ads, ecommerce platforms etc
More than 5000+ people are employed with New Balance
Above are the strengths in the SWOT Analysis of New Balance. The strengths of New Balance looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
New Balance Weaknesses
New Balance has limited market share growth because of global competitors
Limited presence and marketing in emerging economies
These were the weaknesses in the New Balance SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
New Balance brand is known for its shoes which come in different varieties
New Balance STP
Sport enthusiast men, women& childrenlooking for apparel and shoes
Young men women and kids from the upper middle class segment
Premium athletic footwear and apparel meeting the needs of the everyday athlete.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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