New Balance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of New Balance analyses the brand/company with its strengths, weaknesses, opportunities & threats. In New Balance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like New Balance to benchmark its business & performance as compared to the competitors and industry. As of 2020, New Balance is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top New Balance competitors and includes New Balance target market, segmentation, positioning & Unique Selling Proposition (USP).

New Balance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
New Balance Brand Analysis
Parent company

New Balance Athletic Shoe, Inc. (NBAS)


Apparel and accessories


Lifestyle and Retail

Tagline/ slogan

Let’s make excellent happen


New Balance brand is known for its shoes which come in different varieties

New Balance STP
New Balance Segmentation

Sport enthusiast  men, women& childrenlooking for apparel and shoes

Target group

Young men women and kids from the upper middle class segment

New Balance Positioning

Premium athletic footwear and apparel meeting the needs of the everyday athlete.

New Balance SWOT Analysis
New Balance Strengths

Below are the Strengths in the SWOT Analysis of New Balance:

1. New Balance shoes come in various sizes and length for different choices with customization

2. New Balance has many other sub brands dedicated for other sports  or other purposes.

3. The company has been a part of several philanthropic efforts since past many years

4. The company claims their shoe boxes are made of recycled paer and they use environment friendly procedures while making products

5. New balance has  sponsored teams and players in the Olympics, cricket, Australian Football League and NBA

6. The company has a century of expertise in the industry

7. Strong brand presence and marketing through online ads, ecommerce platforms etc

8. More than 5000+ people are employed with New Balance

New Balance Weaknesses

Here are the weaknesses in the New Balance SWOT Analysis:

1. New Balance has limited market share growth because of global competitors

2. Limited presence and marketing in emerging economies

New Balance Opportunities

Following are the Opportunities in New Balance SWOT Analysis:

1. New Balance is very well-known brand in US and can leverage that to grow worlwide
2. The company can diversify into making sports gear

3. High brand saliency and the positive affirmation from consumers has influenced demand in domestic market and the neighboring countries

4. Aggressive marketing and online presence can boost the business of New Balance

New Balance Threats

The threats in the SWOT Analysis of New Balance are as mentioned:

1.Other brands offer more styles and cuts

2.Similar products available in other brands thus switching cost is less

3. Threat from other leading competitors can reduce market share for New Balance

New Balance Competition

Below are the top 12 New Balance competitors:

1. Nike

2. Reebok

3. Adidas

4. Converse

5. Puma

6. Fila

7. Bata

8. Liberty Shoes

9. Under Armour

10. Umbro

11. Woodland

12. Asics

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to New Balance. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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