New Balance SWOT Analysis, Competitors & USP

New Balance

Parent company

New Balance Athletic Shoe, Inc. (NBAS)

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ slogan

Let’s make excellent happen

Usp

New Balance brand is known for its shoes which come in different varieties

New Balance STP

Segment

Sport enthusiast  men, women& childrenlooking for apparel and shoes

Target group

Young men women and kids from the upper middle class segment

Positioning

Premium athletic footwear and apparel meeting the needs of the everyday athlete.

New Balance SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of New Balance :

1. New Balance shoes come in various sizes and length for different choices with customization

2. New Balance has many other sub brands dedicated for other sports  or other purposes.

3. The company has been a part of several philanthropic efforts since past many years

4. The company claims their shoe boxes are made of recycled paer and they use environment friendly procedures while making products

5. New balance has  sponsored teams and players in the Olympics, cricket, Australian Football League and NBA

6. The company has a century of expertise in the industry

7. Strong brand presence and marketing through online ads, ecommerce platforms etc

8. More than 5000+ people are employed with New Balance

Weaknesses

1. New Balance has limited market share growth because of global competitors

2. Limited presence and marketing in emerging economies

Opportunities

1. New Balance is very well-known brand in US and can leverage that to grow worlwide
2. The company can diversify into making sports gear

3. High brand saliency and the positive affirmation from consumers has influenced demand in domestic market and the neighboring countries

4. Aggressive marketing and online presence can boost the business of New Balance

Threats

1.Other brands offer more styles and cuts

2.Similar products available in other brands thus switching cost is less

3. Threat from other leading competitors can reduce market share for New Balance

New Balance Competition

Competitors

Below are the 12 main New Balance competitors :

1. Nike

2. Reebok

3. Adidas

4. Converse

5. Puma

6. Fila

7. Bata

8. Liberty Shoes

9. Under Armour

10. Umbro

11. Woodland

12. Asics