Published in Lifestyle and Retail category by MBA Skool Team
Hermès is one of the leading brands in the lifestyle and retail sector. Hermès SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Hermès:
Hermès is a French company with a strong brand name and global presence
Hermès markets its products across the world through a network of 300+ exclusive stores of which 180 are operated directly
The company principally operates 30+ production units across France, Japan, Europe, the Americas and Asia-Pacific.
Good presence and wide product range of luxury goods on offer
There are more than 10,000 people employed with Hermès International company
Apart from clothes, Hermès offers luxury watches, jewelery, perfumes etc.
The company has worked some of the world's most well known designers
Strong branding and marketing through online ads, print media, digital marketing and social media
Hermès products are available online via the company website as well as leading ecommerce stores
The annual revenue of the company is more than $7 billion
Since Hermès bags are handmade, there is an exclusivity in the value offered by the brand
Above are the strengths in the SWOT Analysis of Hermès. The strengths of Hermès looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intense competition means limited market share growth for Hermès
Fake imitation of the brand affects its business and hurts brand value
These were the weaknesses in the Hermès SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Hermès offers a wide range of premium leather products, perfumes, shoes, clothes etc.
People looking for premium stylish clothing and accessories
Urban upper middle class men and women
Hermès is a high end luxurious fashion clothing and accessory brand
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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