Hermes International SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Hermes International analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hermes International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hermes International to benchmark its business & performance as compared to the competitors and industry. As of 2020, Hermes International is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hermes International competitors and includes Hermes International target market, segmentation, positioning & Unique Selling Proposition (USP).

Hermes International SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hermes International Brand Analysis
Parent Company

Hermes International


Apparels and Accessories


Lifestyle and Retail

Tagline/ Slogan

A sporting life; Time on your side


Hermes offers a wide range of premium leather products, perfumes, shoes, clothes etc

Hermes International STP
Hermes International Segmentation

People looking for premium stylish clothing and accessories

Hermes International Target Market

Urban upper middle class men and women

Hermes International Positioning

Hermes is a high end luxurious fashion clothing and accessory brand

Hermes International SWOT Analysis
Hermes International Strengths

Below are the Strengths in the SWOT Analysis of Hermes International:

1. Hermes is a french based company with a strong brand name and global presence

2. Hermes markets its products across the world through a network of 300+ exclusive stores of which 180 are operated directly

3. The company principally operates 30+ production units across France, Japan, Europe, the Americas and Asia-Pacific.

4. Good presence and wide product range on offer

5. More than 11,000+ people are employed with Hermes International company

6. Apart from clothes, Hermes offers luxury watches, jewellery, perfumes etc

7. The company has worked some of the world's most well known designers

8. Strong branding and marketing through online ads, print media etc

Hermes International Weaknesses

Here are the weaknesses in the Hermes International SWOT Analysis:

1.Intense competition means limited market share growth for Hermes

2.Fake imitation of the brand affects its business and hurts brand value

Hermes International Opportunities

Following are the Opportunities in Hermes International SWOT Analysis:

1. Hermes can try to expand its market globally to tap customers

2. To use the digital revolution to its full advantage and expand its business online through ecommerce

3. The brand can focus on advertising to increase brand recall

Hermes International Threats

The threats in the SWOT Analysis of Hermes International are as mentioned:

1. Intense competition means reduction of Hermes market share

2. Ease of substitution as many options available to the customer

3. Imitation is the biggest threat in this industry

4. Being a global brand, recession and economic instability affects its global operations

Hermes International Competition

Below are the top 11 Hermes International competitors:

1. Chanel

2. Christian Dior

3. Burberry

4. Ralph Lauren

5. Prada

6. Zara

7. Louis Vuitton

8. Hugo Boss

9. Gucci

10. Versace

11. Valentino S.P.A

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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