Boots SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Boots analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Boots SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Boots to benchmark its business & performance as compared to the competitors and industry. As of 2020, Boots is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Boots competitors and includes Boots target market, segmentation, positioning & Unique Selling Proposition (USP).

Boots SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Boots Brand Analysis
Parent Company

Alliance Boots


Pharmaceutical and beauty


Lifestyle and Retail

Tagline/ Slogan

Feel good


Boots offers retail services to look and feel better than ever thought possible

Boots STP
Boots Segmentation

Health and beauty conscious people

Boots Target Market

Upper middle class and middle class ,focus on Women and home maker

Boots Positioning

Boots helps customers look and feel at their best through its retail store services

Boots SWOT Analysis
Boots Strengths

Below are the Strengths in the SWOT Analysis of Boots:

1. Boots has a strong R&D team and offers optical solutions to customers

2. Offering innovative products across a wide range

3. Boots has many brands which hold market leading position in UK

4. Low cost product as compared to competitors are sold in more than 2500 stores

5. Strong branding and marketing across the UK

6. Association between Walgreen and Boots has made a strong global impact

7. More than 70000 people are employed with Boots

8. Good website offering a wide product range and loyalty points to customers

Boots Weaknesses

Here are the weaknesses in the Boots SWOT Analysis:

1. Boots retail stores are not present globally compared to its competitors

2. Dependence only on the UK market leads to fluctuations

Boots Opportunities

Following are the Opportunities in Boots SWOT Analysis:

1. Expanding into other countries can help grow Boots' business

2. Tapping emerging economies for better global operations

3. Increasing the product portfolio and also having multi-brand options for customers

Boots Threats

The threats in the SWOT Analysis of Boots are as mentioned:

1. Low cast can be perceived to be low quality product in consumer mindset

2. Heavy regulatory cost can lead to diminishing revenues for Boots

3. Strong competition from local and global brands in pharmaceutical industry

4. Rivals copying protection marking system of Boots on cream

Boots Competition

Below are the top 9 Boots competitors:

1. Asda

2. Tesco

3. Sainsburys

4. Morrisons

5. Walmart


7. Debenhams

8. Amazon

9. Waitrose

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Boots. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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