Boots SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 15948

SWOT Analysis of Boots with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Alliance Boots


Pharmaceutical and beauty


Lifestyle and Retail

Tagline/ Slogan

Feel good


Look and feel better than ever thought possible

Boots STP


Health and beauty conscious people

Target Group

Upper middle class and middle class ,focus on Women and home maker


Look and feel your best

Boots SWOT Analysis


1. Strong  R&D force

2. Offering innovative products across a wide range

3. Many brands hold market leading position in UK

4. Low cost product as compared to competitors

5. Strong branding and marketing across the UK

6. Association between Walgreen and Boots has made a strong global impact


1. They are not present globally

2. Dependence only on the UK market


1. Expanding into other countries from existing one(UK)

2. Tapping emerging economies for better global operations

3. Increasing the product portfolio and also having multi-brand options for customers


1. Low cast can be perceived to be low quality product in consumer mindset

2. Heavy regulatory cost

3. Strong competition from local and global brands in pharmaceutical industry

4. Rivals copying protection marking system of Boots on cream

Boots Competition






5. Superdrug

The brandguide table above concludes the Boots SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Boots. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: