Boots SWOT Analysis

Published by MBA Skool Team, Last Updated: June 04, 2023

Boots SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Boots, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Boots is one of the leading brands in the lifestyle and retail sector. The article below lists the Boots SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Boots Strengths

The strengths of Boots looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Boots :

1. Boots is one of the leading retail chains in the UK, specializing in cosmetics, health and beauty products

2. Boots has a strong R&D team and offers optical solutions to customers

3. The company offers innovative multi-brand products across a wide range along with its own branded products

4. Boots has more than 2500 stores spread across UK and a few neighboring countries

5. Strong branding and marketing across the UK ensures high awareness amongst people

6. The association between Walgreens and Boots has made a significant impact which has helped the company grow its business

7. More than 50,000 people are employed with Boots

8. The ecommerce website offers a wide product range, which customers czn purchase online

9. Boots offers loyalty cards and points to customers, which can be redeemed to get discounts for their loyalty

Boots Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Boots SWOT Analysis:

1. Boots retail stores are not present globally as compared to its competitors

2. Dependence only on the UK market leads to fluctuations

Boots Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Boots SWOT Analysis:

1. Expanding into other countries can help grow Boots' business

2. Tapping emerging economies for better global operations

3. Increasing the product portfolio and also having multi-brand options for customers

Boots Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Boots are as mentioned:

1. Emergence of ecommerce players offering a diverse range can negatively impact the business

2. Heavy regulatory cost can lead to diminishing revenues for Boots

3. Strong competition from local and global brands in pharmaceutical industry

Hence this concludes the Boots SWOT analysis.

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About Boots

Boots Overview
Parent Company

Alliance Boots


Pharmaceutical and beauty


Lifestyle and Retail

Tagline/ Slogan

Feel good


Boots offers retail services to look and feel better than ever thought possible

Boots STP

Health and beauty conscious people

Target Market

Upper middle class and middle class ,focus on Women and home maker


Boots helps customers look and feel at their best through its retail store services

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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