Boots SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: September 12, 2021

SWOT analysis of Boots analyses the brand by its strengths, weaknesses, opportunities & threats. In Boots SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Boots to benchmark its business & performance as compared to the competitors. Boots is one of the leading brands in the lifestyle and retail sector.

The table below lists the Boots SWOT (Strengths, Weaknesses, Opportunities, Threats), top Boots competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Boots SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Boots Brand Analysis
Parent Company

Alliance Boots

Category

Pharmaceutical and beauty

Sector

Lifestyle and Retail

Tagline/ Slogan

Feel good

USP

Boots offers retail services to look and feel better than ever thought possible

Boots STP
Segment

Health and beauty conscious people

Target Group

Upper middle class and middle class ,focus on Women and home maker

Positioning

Boots helps customers look and feel at their best through its retail store services

SWOT Analysis of Boots
Boots Strengths

Below are the Strengths in the SWOT Analysis of Boots:

1. Boots is one of the leading retail chains in the UK, specializing in cosmetics, health and beauty products

2. Boots has a strong R&D team and offers optical solutions to customers

3. The company offers innovative multi-brand products across a wide range along with its own branded products

4. Boots has more than 2500 stores spread across UK and a few neighboring countries

5. Strong branding and marketing across the UK ensures high awareness amongst people

6. The association between Walgreens and Boots has made a significant impact which has helped the company grow its business

7. More than 50,000 people are employed with Boots

8. The ecommerce website offers a wide product range, which customers czn purchase online

9. Boots offers loyalty cards and points to customers, which can be redeemed to get discounts for their loyalty

Boots Weaknesses

Here are the weaknesses in the Boots SWOT Analysis:

1. Boots retail stores are not present globally as compared to its competitors

2. Dependence only on the UK market leads to fluctuations

Boots Opportunities

Following are the Opportunities in Boots SWOT Analysis:

1. Expanding into other countries can help grow Boots' business

2. Tapping emerging economies for better global operations

3. Increasing the product portfolio and also having multi-brand options for customers

Boots Threats

The threats in the SWOT Analysis of Boots are as mentioned:

1. Emergence of ecommerce players offering a diverse range can negatively impact the business

2. Heavy regulatory cost can lead to diminishing revenues for Boots

3. Strong competition from local and global brands in pharmaceutical industry

Boots Competition
Boots Competitors

Below are the top 9 competitors of Boots:

1. Asda

2. Tesco

3. Sainsburys

4. Morrisons

5. Walmart

6. ALDI

7. Debenhams

8. Amazon

9. Waitrose


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Boots. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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