Boots SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 17239
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SWOT Analysis of Boots with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Boots

Parent Company

Alliance Boots

Category

Pharmaceutical and beauty

Sector

Lifestyle and Retail

Tagline/ Slogan

Feel good

USP

Boots offers retail services to look and feel better than ever thought possible

Boots STP

Segment

Health and beauty conscious people

Target Group

Upper middle class and middle class ,focus on Women and home maker

Positioning

Boots helps customers look and feel at their best through its retail store services

Boots SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Boots :

1. Boots has a strong R&D team and offers optical solutions to customers

2. Offering innovative products across a wide range

3. Boots has many brands which hold market leading position in UK

4. Low cost product as compared to competitors are sold in more than 2500 stores

5. Strong branding and marketing across the UK

6. Association between Walgreen and Boots has made a strong global impact

7. More than 70000 people are employed with Boots

8. Good website offering a wide product range and loyalty points to customers

Weaknesses

1. Boots retail stores are not present globally compared to its competitors

2. Dependence only on the UK market leads to fluctuations

Opportunities

1. Expanding into other countries can help grow Boots' business

2. Tapping emerging economies for better global operations

3. Increasing the product portfolio and also having multi-brand options for customers

Threats

1. Low cast can be perceived to be low quality product in consumer mindset

2. Heavy regulatory cost can lead to diminishing revenues for Boots

3. Strong competition from local and global brands in pharmaceutical industry

4. Rivals copying protection marking system of Boots on cream

Boots Competition

Competitors

Below are the 9 main Boots competitors :

1. Asda

2. Tesco

3. Sainsburys

4. Morrisons

5. Walmart

6. ALDI

7. Debenhams

8. Amazon

9. Waitrose


The brandguide table above concludes the Boots SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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