Published in Lifestyle and Retail category by MBA Skool Team
Boots is one of the leading brands in the lifestyle and retail sector. Boots SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Boots:
Boots is one of the leading retail chains in the UK, specializing in cosmetics, health and beauty products
Boots has a strong R&D team and offers optical solutions to customers
The company offers innovative multi-brand products across a wide range along with its own branded products
Boots has more than 2500 stores spread across UK and a few neighboring countries
Strong branding and marketing across the UK ensures high awareness amongst people
The association between Walgreens and Boots has made a significant impact which has helped the company grow its business
More than 50,000 people are employed with Boots
The ecommerce website offers a wide product range, which customers czn purchase online
Boots offers loyalty cards and points to customers, which can be redeemed to get discounts for their loyalty
Above are the strengths in the SWOT Analysis of Boots. The strengths of Boots looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Boots retail stores are not present globally as compared to its competitors
Dependence only on the UK market leads to fluctuations
These were the weaknesses in the Boots SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Boots offers retail services to look and feel better than ever thought possible
Health and beauty conscious people
Upper middle class and middle class ,focus on Women and home maker
Boots helps customers look and feel at their best through its retail store services
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