Boots SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 22471

SWOT analysis of Boots analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Boots SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Boots to benchmark its business & performance as compared to the competitors and industry. Boots is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Boots competitors and elaborates Boots market segmentation, target group, positioning & Unique Selling Proposition (USP).

Boots SWOT, Competitors, Marketing STP & Brand analysis Table
Boots Brand Analysis
Parent Company

Alliance Boots


Pharmaceutical and beauty


Lifestyle and Retail

Tagline/ Slogan

Feel good


Boots offers retail services to look and feel better than ever thought possible

Boots STP

Health and beauty conscious people

Target Group

Upper middle class and middle class ,focus on Women and home maker


Boots helps customers look and feel at their best through its retail store services

Boots SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Boots. Strengths are:

1. Boots has a strong R&D team and offers optical solutions to customers

2. Offering innovative products across a wide range

3. Boots has many brands which hold market leading position in UK

4. Low cost product as compared to competitors are sold in more than 2500 stores

5. Strong branding and marketing across the UK

6. Association between Walgreen and Boots has made a strong global impact

7. More than 70000 people are employed with Boots

8. Good website offering a wide product range and loyalty points to customers


Here are the weaknesses in the Boots SWOT Analysis:

1. Boots retail stores are not present globally compared to its competitors

2. Dependence only on the UK market leads to fluctuations


Following are the Opportunities in Boots SWOT Analysis:

1. Expanding into other countries can help grow Boots' business

2. Tapping emerging economies for better global operations

3. Increasing the product portfolio and also having multi-brand options for customers


The threats in the SWOT Analysis of Boots are as mentioned:

1. Low cast can be perceived to be low quality product in consumer mindset

2. Heavy regulatory cost can lead to diminishing revenues for Boots

3. Strong competition from local and global brands in pharmaceutical industry

4. Rivals copying protection marking system of Boots on cream

Boots Competition

Below are the top 9 Boots competitors:

1. Asda

2. Tesco

3. Sainsburys

4. Morrisons

5. Walmart


7. Debenhams

8. Amazon

9. Waitrose

The brandguide table above concludes the Boots SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Boots. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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