Boots SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 17239

SWOT Analysis of Boots with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Alliance Boots


Pharmaceutical and beauty


Lifestyle and Retail

Tagline/ Slogan

Feel good


Boots offers retail services to look and feel better than ever thought possible

Boots STP


Health and beauty conscious people

Target Group

Upper middle class and middle class ,focus on Women and home maker


Boots helps customers look and feel at their best through its retail store services

Boots SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Boots :

1. Boots has a strong R&D team and offers optical solutions to customers

2. Offering innovative products across a wide range

3. Boots has many brands which hold market leading position in UK

4. Low cost product as compared to competitors are sold in more than 2500 stores

5. Strong branding and marketing across the UK

6. Association between Walgreen and Boots has made a strong global impact

7. More than 70000 people are employed with Boots

8. Good website offering a wide product range and loyalty points to customers


1. Boots retail stores are not present globally compared to its competitors

2. Dependence only on the UK market leads to fluctuations


1. Expanding into other countries can help grow Boots' business

2. Tapping emerging economies for better global operations

3. Increasing the product portfolio and also having multi-brand options for customers


1. Low cast can be perceived to be low quality product in consumer mindset

2. Heavy regulatory cost can lead to diminishing revenues for Boots

3. Strong competition from local and global brands in pharmaceutical industry

4. Rivals copying protection marking system of Boots on cream

Boots Competition


Below are the 9 main Boots competitors :

1. Asda

2. Tesco

3. Sainsburys

4. Morrisons

5. Walmart


7. Debenhams

8. Amazon

9. Waitrose

The brandguide table above concludes the Boots SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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