CVS Caremark SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

CVS Caremark SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of CVS Caremark, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CVS Caremark to benchmark its business & performance as compared to the competitors, and make strategic improvements. CVS Caremark is one of the leading brands in the lifestyle and retail sector.

The article below lists the CVS Caremark SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the CVS Caremark SWOT Analysis:

SWOT Analysis of CVS Caremark

For CVS Caremark, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

CVS Caremark Strengths

The strengths of CVS Caremark looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of CVS Caremark :

1. CVS Caremark has a strong presence in health and beauty products

2. Variety of products offered including medicines, healthcare, skincare, beauty products etc

3. Strong worldwide distribution channels

4. Good market position and financially stable company

5. With more than 9,000 CVS Pharmacy and specialty pharmacy locations in 40+ US states

6. CVS Caremark has more than 200,000 employees

7. Strong financial performance of the company over the years

CVS Caremark Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the CVS Caremark SWOT Analysis:

1. CVS's past controversies due to allegations in business practices hurt its image

2. Despite being a big company, brand recall is less compared to industry leaders

CVS Caremark Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in CVS Caremark SWOT Analysis:

1. Entering into home care products can boost CVS Caremark

2. Increasing domestic presence with increasing population

3. Tapping global markets with tie-ups and collborations

CVS Caremark Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of CVS Caremark are as mentioned:

1. People unaware of different pharmaceutical products

2. Global competition from rivals in pharmaceutical industry

3. Government policies and regulations on medicines can disrupt CVS Pharmacy's business

CVS Caremark Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of CVS Caremark:

1. Walmart

2. Walgreens

3. Kroger

4. Rite Aid

5. Target Corporation

6. Shoppers Drug Mart

Hence this concludes the CVS Caremark SWOT analysis.

Continue reading more about the brand/company.

About CVS Caremark

CVS Caremark Overview
Parent Company

CVS Health


Pharmacy retail


Lifestyle and Retail

Tagline/ Slogan

Cure CVS; Your Benefits. Delivered With Care


CVS Caremark offers excellent customer value through its services

CVS Caremark STP

Health conscious group

Target Market

Doctors and home maker, Middle class and upper middle class


CVS Caremark offers value service for customers at its retail stores as it stands for Convenience, Value & Service

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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