CVS Caremark SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 7828

SWOT Analysis of CVS Caremark with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CVS Caremark

Parent Company

CVS  Caremark


Pharmacy retail


Lifestyle and retail

Tagline/ Slogan

Cure CVS; Your Benefits. Delivered With Care


Customer , value and service



Health conscious group

Target Group

Doctors and home maker, Middle class and upper middle class


Value service for customers

SWOT Analysis


1.Strong presence in health and beauty products

2. Variety of products offered

3. Strong worldwide distribution channels

4. Good market position and financially stable company

5. With more than 7,000 CVS/pharmacy and specialty pharmacy locations in 40+ US states


1.Company facing controversies due to allegations in business practices

2. Despite being a big company, brand recall is less compared to industry leaders


1. Entering into home care products

2.  Increasing domestic presence with increasing population

3. Tapping global markets with tie-ups and collborations


1. People unaware of different pharmaceutical  products

2. Global competition from rivals in pharmaceutical industry



1.Walgreens Corporate Office

2. Kroger

3.Rite Aid

4.Target corp

The table above concludes the CVS Caremark SWOT analysis along with its marketing and brand parameters.


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