CVS Caremark SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of CVS Caremark analyses the brand/company with its strengths, weaknesses, opportunities & threats. In CVS Caremark SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CVS Caremark to benchmark its business & performance as compared to the competitors and industry. As of 2020, CVS Caremark is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top CVS Caremark competitors and includes CVS Caremark target market, segmentation, positioning & Unique Selling Proposition (USP).

CVS Caremark SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
CVS Caremark Brand Analysis
Parent Company

CVS Health


Pharmacy retail


Lifestyle and Retail

Tagline/ Slogan

Cure CVS; Your Benefits. Delivered With Care


CVS Caremark offers excellent customer value through its services

CVS Caremark STP

Health conscious group

CVS Caremark Target Market

Doctors and home maker, Middle class and upper middle class

CVS Caremark Positioning

CVS Caremark offers value service for customers at its retail stores as it stands for Convenience, Value & Service

CVS Caremark SWOT Analysis
CVS Caremark Strengths

Below are the Strengths in the SWOT Analysis of CVS Caremark:

1. CVS Caremark has a strong presence in health and beauty products

2. Variety of products offered including medicines, healthcare, skincare, beauty products etc

3. Strong worldwide distribution channels

4. Good market position and financially stable company

5. With more than 9,000 CVS Pharmacy and specialty pharmacy locations in 40+ US states

6. CVS Caremark has more than 200,000 employees

7. Strong financial performance of the company over the years

CVS Caremark Weaknesses

Here are the weaknesses in the CVS Caremark SWOT Analysis:

1. CVS's past controversies due to allegations in business practices hurt its image

2. Despite being a big company, brand recall is less compared to industry leaders

CVS Caremark Opportunities

Following are the Opportunities in CVS Caremark SWOT Analysis:

1. Entering into home care products can boost CVS Caremark

2. Increasing domestic presence with increasing population

3. Tapping global markets with tie-ups and collborations

CVS Caremark Threats

The threats in the SWOT Analysis of CVS Caremark are as mentioned:

1. People unaware of different pharmaceutical products

2. Global competition from rivals in pharmaceutical industry

3. Government policies and regulations on medicines can disrupt CVS Pharmacy's business

CVS Caremark Competition

Below are the top 6 CVS Caremark competitors:

1. Walmart

2. Walgreens

3. Kroger

4. Rite Aid

5. Target Corporation

6. Shoppers Drug Mart

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to CVS Caremark. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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