CVS Caremark SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 11008

SWOT analysis of CVS Caremark analyses the brand/company with its strengths, weaknesses, opportunities & threats. In CVS Caremark SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CVS Caremark to benchmark its business & performance as compared to the competitors and industry. CVS Caremark is one of the leading brands in the lifestyle and retail sector. The table below also lists the top CVS Caremark competitors and elaborates CVS Caremark market segmentation, target group, positioning & Unique Selling Proposition (USP).

CVS Caremark SWOT, Competitors, Marketing STP & Brand analysis Table
CVS Caremark Brand Analysis
Parent Company

CVS Health


Pharmacy retail


Lifestyle and Retail

Tagline/ Slogan

Cure CVS; Your Benefits. Delivered With Care


CVS Caremark offers excellent customer value through its services

CVS Caremark STP

Health conscious group

Target Group

Doctors and home maker, Middle class and upper middle class


CVS Caremark offers value service for customers at its retail stores as it stands for Convenience, Value & Service

CVS Caremark SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of CVS Caremark. Strengths are:

1. CVS Caremark has a strong presence in health and beauty products

2. Variety of products offered including medicines, healthcare, skincare, beauty products etc

3. Strong worldwide distribution channels

4. Good market position and financially stable company

5. With more than 9,000 CVS Pharmacy and specialty pharmacy locations in 40+ US states

6. CVS Caremark has more than 200,000 employees

7. Strong financial performance of the company over the years


Here are the weaknesses in the CVS Caremark SWOT Analysis:

1. CVS's past controversies due to allegations in business practices hurt its image

2. Despite being a big company, brand recall is less compared to industry leaders


Following are the Opportunities in CVS Caremark SWOT Analysis:

1. Entering into home care products can boost CVS Caremark

2. Increasing domestic presence with increasing population

3. Tapping global markets with tie-ups and collborations


The threats in the SWOT Analysis of CVS Caremark are as mentioned:

1. People unaware of different pharmaceutical products

2. Global competition from rivals in pharmaceutical industry

3. Government policies and regulations on medicines can disrupt CVS Pharmacy's business

CVS Caremark Competition

Below are the top 6 CVS Caremark competitors:

1. Walmart

2. Walgreens

3. Kroger

4. Rite Aid

5. Target Corporation

6. Shoppers Drug Mart

The brandguide table above concludes the CVS Caremark SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to CVS Caremark. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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