SWOT Analysis of Office Depot with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Office Depot |
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Parent Company |
Office Depot Inc |
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Category |
Office Supplies |
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Sector |
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Tagline/ Slogan |
Taking care of business |
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USP |
Offer one roof solution for buying all office related products |
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Office Depot STP |
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Segment |
Office accessories and supplies |
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Target Group |
Purchase department of corporate offices |
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Positioning |
supplier of office products |
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Office Depot SWOT Analysis |
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Strengths |
1. Revenues are consistent sjowing strong financial stability 5. Good brand presence and visibility |
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Weaknesses |
1. Emerging market are not covered yet |
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Opportunities |
1. It has a partnership with the Born This Way Foundation to sell limited edition office supplies |
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Threats |
1. People trust local vendors 2. After sale service is given best by local vendors 3. Threat from private labels |
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Office Depot Competition |
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Competitors |
1. Best Buy 2. Kohl’s 3. Staples 4. Target |
The brandguide table above concludes the Office Depot SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Office Depot. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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