Office Depot SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 4765
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SWOT Analysis of Office Depot with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Office Depot

Parent Company

Office Depot Inc

Category

Office Supplies

Sector

Lifestyle and Retail

Tagline/ Slogan

Taking care of business

USP

Offer one roof solution for buying all office related products

Office Depot STP

Segment

Office accessories and supplies

Target Group

Purchase department of corporate offices

Positioning

supplier of office products

Office Depot SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Office Depot :

1. Revenues are consistent sjowing strong financial stability
2. An S&P 500 company
3. 42,000 employees across globe
4. Strong Supply chain and distribution network

5. Good brand presence and visibility

Weaknesses

1. Emerging market are not covered yet
2. Product and service portfolio is not diversified

Opportunities

1. It has a partnership with the Born This Way Foundation to sell limited edition office supplies
2. Rapid expansion plan domestically as well as in the international markets
3. Customer incentive programme

Threats

1. People trust local vendors

2. After sale service is given best by local vendors

3. Threat from private labels

Office Depot Competition

Competitors

Below are the 4 main Office Depot competitors :

1. Best Buy

2. Kohl’s

3. Staples

4. Target


The brandguide table above concludes the Office Depot SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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