Office Depot SWOT Analysis, USP & Competitors

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SWOT Analysis of Office Depot with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Office Depot

Parent Company

Office Depot Inc


Office Supplies


Specialty retail

Tagline/ Slogan

Taking care of business


Offer one roof solution for buying all office related products



Office accessories and supplies

Target Group

Purchase department of corporate offices


supplier of office products

SWOT Analysis


1. Revenues are consistent sjowing strong financial stability
2. An S&P 500 company
3. 42,000 employees across globe
4. Strong Supply chain and distribution network

5. Good brand presence and visibility


1. Emerging market are not covered yet
2. Product and service portfolio is not diversified


1. It has a partnership with the Born This Way Foundation to sell limited edition office supplies
2. Rapid expansion plan domestically as well as in the international markets
3. Customer incentive programme


1. People trust local vendors

2. After sale service is given best by local vendors

3. Threat from private labels



1. Best Buy

2. Kohl’s

3. Staples

4. Target

The table above concludes the Office Depot SWOT analysis along with its marketing and brand parameters.


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