Office Depot SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Office Depot analyses the brand by its strengths, weaknesses, opportunities & threats. In Office Depot SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Office Depot to benchmark its business & performance as compared to the competitors. Office Depot is one of the leading brands in the lifestyle and retail sector.

The table below lists the Office Depot SWOT (Strengths, Weaknesses, Opportunities, Threats), top Office Depot competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Office Depot SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Office Depot Brand Analysis
Parent Company

Office Depot Inc

Category

Office Supplies

Sector

Lifestyle and Retail

Tagline/ Slogan

Taking care of business

USP

Offer one roof solution for buying all office related products

Office Depot STP
Segment

Office accessories and supplies

Target Group

Purchase department of corporate offices

Positioning

supplier of office products

SWOT Analysis of Office Depot
Office Depot Strengths

Below are the Strengths in the SWOT Analysis of Office Depot:

1. Revenues are consistent sjowing strong financial stability
2. An S&P 500 company
3. 42,000 employees across globe
4. Strong Supply chain and distribution network

5. Good brand presence and visibility

Office Depot Weaknesses

Here are the weaknesses in the Office Depot SWOT Analysis:

1. Emerging market are not covered yet
2. Product and service portfolio is not diversified

Office Depot Opportunities

Following are the Opportunities in Office Depot SWOT Analysis:

1. It has a partnership with the Born This Way Foundation to sell limited edition office supplies
2. Rapid expansion plan domestically as well as in the international markets
3. Customer incentive programme

Office Depot Threats

The threats in the SWOT Analysis of Office Depot are as mentioned:

1. People trust local vendors

2. After sale service is given best by local vendors

3. Threat from private labels

Office Depot Competition
Office Depot Competitors

Below are the top 4 competitors of Office Depot:

1. Best Buy

2. Kohl’s

3. Staples

4. Target


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Office Depot. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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