Pantaloons SWOT Analysis

Pantaloons SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Pantaloons, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Pantaloons is one of the leading brands in the lifestyle and retail sector. The article below lists the Pantaloons SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Pantaloons

For Pantaloons, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Pantaloons Strengths

The strengths of Pantaloons looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Pantaloons :

1. Pantaloons is one of India’s largest retailer having 100+ stores across 40 cities in India

2. Pantaloons is one of the largest retailer by market capitalization and revenue in India

3. It manages high number of purchase orders

4. It is always updated with changing consumer preferences

5. Pantaloons is a popular brand with a high presence across India

6. Strong online presence of the brand helps to tap the internet market

7. Pantaloons offers a wide variety of clothes for men, women and children

8. Advertising, branding and discounts have enabled the brand to capture the youth

Pantaloons Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Pantaloons SWOT Analysis:

1.Intense competition from retail stores and online shopping brands means limited market share growth for Pantaloons

2.Too many options for customers hence high brand switching and low brand loyalty

Pantaloons Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Pantaloons SWOT Analysis:

1.Pantaloons can increase the footfalls by increasing ATL – TV commercial promotions

2.India is fast emerging as retail hub for top brands as government allowed FDI in single brand and multi brand retail

3.Organized retail is only small percentage of total Indian retail industry

4. Tie-ups with fashion institutes and even online brands can help increase sales for Pantaloons

Pantaloons Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Pantaloons are as mentioned:

1. Strong competition from unorganized retail sector in India affects business of Pantaloons

2. Government policies are not well defined in emerging markets

3. Online shopping is emerging trend in consumers due to convenience which is taking away market share of retailers like Pantaloons

Pantaloons Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of Pantaloons:

1.Shoppers Stop

2.Vishal Mega mart

3.Westside

4.Wills Lifestyle

5.Jabong

6.Myntra

7.Shoppers Stop

Hence this concludes the Pantaloons SWOT analysis.

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About Pantaloons

Pantaloons Overview
Parent Company	Aditya Birla group
Category	Retail
Sector	Lifestyle and Retail
Tagline/ Slogan	In love with life, in love with fashion; Rewrite rules retain values
USP	Pantaloons offers value for money with quality apparel in India
Pantaloons STP
Segmentation	People looking for good quality affordable apparel
Target Market	Middle and upper middle class urban families in India
Positioning	Pantaloons is a highly fashionable brand with affordable prices

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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