Published in Lifestyle and Retail category by MBA Skool Team
Pantaloons is one of the leading brands in the lifestyle and retail sector. Pantaloons SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Pantaloons:
Pantaloons is one of India’s largest retailer having 100+ stores across 40 cities in India
Pantaloons is one of the largest retailer by market capitalization and revenue in India
It manages high number of purchase orders
It is always updated with changing consumer preferences
Pantaloons is a popular brand with a high presence across India
Strong online presence of the brand helps to tap the internet market
Pantaloons offers a wide variety of clothes for men, women and children
Advertising, branding and discounts have enabled the brand to capture the youth
Above are the strengths in the SWOT Analysis of Pantaloons. The strengths of Pantaloons looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intense competition from retail stores and online shopping brands means limited market share growth for Pantaloons
Too many options for customers hence high brand switching and low brand loyalty
These were the weaknesses in the Pantaloons SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
In love with life, in love with fashion; Rewrite rules retain values
Pantaloons offers value for money with quality apparel in India
People looking for good quality affordable apparel
Middle and upper middle class urban families in India
Pantaloons is a highly fashionable brand with affordable prices
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