Pantaloons SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Pantaloons analyses the brand by its strengths, weaknesses, opportunities & threats. In Pantaloons SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pantaloons to benchmark its business & performance as compared to the competitors. Pantaloons is one of the leading brands in the lifestyle and retail sector.

The table below lists the Pantaloons SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pantaloons competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Pantaloons SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Pantaloons Brand Analysis
Parent Company

Aditya Birla group




Lifestyle and Retail

Tagline/ Slogan

In love with life, in love with fashion; Rewrite rules retain values


Pantaloons offers value for money with quality apparel in India

Pantaloons STP

People looking for good quality affordable apparel

Target Group

Middle and upper middle class urban families in India


Pantaloons is a highly fashionable brand with affordable prices

SWOT Analysis of Pantaloons
Pantaloons Strengths

Below are the Strengths in the SWOT Analysis of Pantaloons:

1. Pantaloons is one of India’s largest retailer having 100+ stores across 40 cities in India

2. Pantaloons is one of the largest retailer by market capitalization and revenue in India

3. It manages high number of purchase orders

4. It is always updated with changing consumer preferences

5. Pantaloons is a popular brand with a high presence across India

6. Strong online presence of the brand helps to tap the internet market

7. Pantaloons offers a wide variety of clothes for men, women and children

8. Advertising, branding and discounts have enabled the brand to capture the youth

Pantaloons Weaknesses

Here are the weaknesses in the Pantaloons SWOT Analysis:

1.Intense competition from retail stores and online shopping brands means limited market share growth for Pantaloons

2.Too many options for customers hence high brand switching and low brand loyalty

Pantaloons Opportunities

Following are the Opportunities in Pantaloons SWOT Analysis:

1.Pantaloons can increase the footfalls by increasing ATL – TV commercial promotions

2.India is fast emerging as retail hub for top brands as government allowed FDI in single brand and multi brand retail

3.Organized retail is only small percentage of total Indian retail industry

4. Tie-ups with fashion institutes and even online brands can help increase sales for Pantaloons

Pantaloons Threats

The threats in the SWOT Analysis of Pantaloons are as mentioned:

1. Strong competition from unorganized retail sector in India affects business of Pantaloons

2. Government policies are not well defined in emerging markets

3. Online shopping is emerging trend in consumers due to convenience which is taking away market share of retailers like Pantaloons

Pantaloons Competition
Pantaloons Competitors

Below are the top 7 competitors of Pantaloons:

1.Shoppers Stop

2.Vishal Mega mart


4.Wills Lifestyle



7.Shoppers Stop

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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