Uniqlo SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 27501

SWOT Analysis of Uniqlo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Fast Retailing Ltd


Retail stores


Lifestyle and Retail

Tagline/ Slogan

Driven by innovation


Unique high fashion

Uniqlo STP


Departmental and retail store chain

Target Group

Middle class and premium class households


Huge variety of styles and high quality at affordable prices

Uniqlo SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Uniqlo :

1. Uniqlo is Japan's leading clothing retail chain in terms of both sales and profits.

2.The company also operates innearly 15 countries worldwide

3.Offer very discounted prices which increase footfall in store

4.Strong presence in international market

5. Uniqlo had begun outsourcing their clothing manufacturing to factories in China where labor was cheap, a well-established corporate practice

6. A strong workforce of over 30,000 employees


1.Despite being a popular brand it has a limited brand recall

2.Bargaining power of customers is high hence brand switching affects value


1.Good brand image could leverage on that and increase product portfolio along with clothing

2. The brand can promote itself by viral advertising and aggressive social media usage

3.High opportunity in campaign in various sports events

4. Increase global presence


1. Increasing competition from domestic market and global players

2.Strategic cost leadership is not long term sustainable

3. Brand switching could happen easily as only concentrated target segment for clothing

3.Regulation in different countries for FDI pull on aggressive growth

Uniqlo Competition


Below are the 2 main Uniqlo competitors :

1. Walmart

2. Tesco

The brandguide table above concludes the Uniqlo SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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