Uniqlo SWOT Analysis, Competitors & USP
SWOT analysis of Uniqlo analyses the brand by its strengths, weaknesses, opportunities & threats. In Uniqlo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Uniqlo to benchmark its business & performance as compared to the competitors. Uniqlo is one of the leading brands in the lifestyle and retail sector.
The table below lists the Uniqlo SWOT (Strengths, Weaknesses, Opportunities, Threats), top Uniqlo competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Uniqlo Brand Analysis | |
|---|---|
| Parent Company |
Fast Retailing Ltd |
| Category |
Retail stores |
| Sector | |
| Tagline/ Slogan |
Driven by innovation |
| USP |
Unique high fashion |
| Uniqlo STP | |
| Segment |
Departmental and retail store chain |
| Target Group |
Middle class and premium class households |
| Positioning |
Huge variety of styles and high quality at affordable prices |
| SWOT Analysis of Uniqlo | |
| Uniqlo Strengths |
Below are the Strengths in the SWOT Analysis of Uniqlo: 1. Uniqlo is Japan's leading clothing retail chain in terms of both sales and profits. 2.The company also operates innearly 15 countries worldwide 3.Offer very discounted prices which increase footfall in store 4.Strong presence in international market 5. Uniqlo had begun outsourcing their clothing manufacturing to factories in China where labor was cheap, a well-established corporate practice 6. A strong workforce of over 30,000 employees |
| Uniqlo Weaknesses |
Here are the weaknesses in the Uniqlo SWOT Analysis: 1.Despite being a popular brand it has a limited brand recall 2.Bargaining power of customers is high hence brand switching affects value |
| Uniqlo Opportunities |
Following are the Opportunities in Uniqlo SWOT Analysis: 1.Good brand image could leverage on that and increase product portfolio along with clothing 2. The brand can promote itself by viral advertising and aggressive social media usage 3.High opportunity in campaign in various sports events 4. Increase global presence |
| Uniqlo Threats |
The threats in the SWOT Analysis of Uniqlo are as mentioned: 1. Increasing competition from domestic market and global players 2.Strategic cost leadership is not long term sustainable 3. Brand switching could happen easily as only concentrated target segment for clothing 3.Regulation in different countries for FDI pull on aggressive growth |
| Uniqlo Competition | |
| Uniqlo Competitors |
Below are the top 2 competitors of Uniqlo: 1. Walmart 2. Tesco |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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