Published in Lifestyle and Retail category by MBA Skool Team
Uniqlo is one of the leading brands in the lifestyle and retail sector. Uniqlo SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Uniqlo:
Uniqlo is Japan's leading clothing retail chain in terms of both sales and profits.
The company also operates innearly 15 countries worldwide
Offer very discounted prices which increase footfall in store
Strong presence in international market
Uniqlo had begun outsourcing their clothing manufacturing to factories in China where labor was cheap, a well-established corporate practice
A strong workforce of over 30,000 employees
Above are the strengths in the SWOT Analysis of Uniqlo. The strengths of Uniqlo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Despite being a popular brand it has a limited brand recall
Bargaining power of customers is high hence brand switching affects value
These were the weaknesses in the Uniqlo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Huge variety of styles and high quality at affordable prices
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