Walgreens SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 11280

SWOT analysis of Walgreens analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Walgreens SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Walgreens to benchmark its business & performance as compared to the competitors and industry. Walgreens is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Walgreens competitors and elaborates Walgreens market segmentation, target group, positioning & Unique Selling Proposition (USP).

Walgreens SWOT, Competitors, Marketing STP & Brand analysis Table
Walgreens Brand Analysis
Parent Company

Walgreens Co


Pharmaceutical retail


Lifestyle and Retail

Tagline/ Slogan

The pharmacy America trusts; Well trusted since 1901


Walgreens is one of the largest drug retailing company in US

Walgreens STP

Pharmaceutical and drug retail business

Target Group

Middle class and upper middle class individuals


Walgreens offers affordable pricing and a wide portfolio of medicines & healthcare products

Walgreens SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Walgreens. Strengths are:

1. Walgreens provides access to consumer goods and services and pharmacy, health and wellness services in America through its retail drugstores, Walgreens Health Services division

2. The company operates 8,000+ locations across US, Columbia and Puerto Rico

3. Walgreens has a strong brand recall in health category

4. Has a strong employee base of nearly 250,000

5. Has worked on several environmental as well as CSR initiatives


Here are the weaknesses in the Walgreens SWOT Analysis:

1. High marginal pressure on profits due to many players in industry

2. Walgreens brand is limited to America only and has no international presence


Following are the Opportunities in Walgreens SWOT Analysis:

1. People prefer easy and smooth solution for their health even in high prices so opportunity to increase prices and provide qualitative products

2. Focusing only on doctors for aggressive marketing to increase more prescription

3. Global tie-ups and expansion to increase Walgreens' presence


The threats in the SWOT Analysis of Walgreens are as mentioned:

1. Government regulations in patent are not well accepted everywhere

2. Many players exist in pharmaceutical industry with same products but with different brands so immense competition

3. R&D is high expenditure are in pharma industry as it requires high amount of investment

Walgreens Competition

Below are the top 6 Walgreens competitors:

1. Walmart

2. CVS Caremark

3. Kroger

4. Rite Aid

5. Target Corporation

6. Shoppers Drug Mart

The brandguide table above concludes the Walgreens SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Walgreens. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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