Walgreens SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Walgreens analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Walgreens SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Walgreens to benchmark its business & performance as compared to the competitors and industry. As of 2020, Walgreens is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Walgreens competitors and includes Walgreens target market, segmentation, positioning & Unique Selling Proposition (USP).

Walgreens SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Walgreens Brand Analysis
Parent Company

Walgreens Co


Pharmaceutical retail


Lifestyle and Retail

Tagline/ Slogan

The pharmacy America trusts; Well trusted since 1901


Walgreens is one of the largest drug retailing company in US

Walgreens STP
Walgreens Segmentation

Pharmaceutical and drug retail business

Walgreens Target Market

Middle class and upper middle class individuals

Walgreens Positioning

Walgreens offers affordable pricing and a wide portfolio of medicines & healthcare products

Walgreens SWOT Analysis
Walgreens Strengths

Below are the Strengths in the SWOT Analysis of Walgreens:

1. Walgreens provides access to consumer goods and services and pharmacy, health and wellness services in America through its retail drugstores, Walgreens Health Services division

2. The company operates 8,000+ locations across US, Columbia and Puerto Rico

3. Walgreens has a strong brand recall in health category

4. Has a strong employee base of nearly 250,000

5. Has worked on several environmental as well as CSR initiatives

Walgreens Weaknesses

Here are the weaknesses in the Walgreens SWOT Analysis:

1. High marginal pressure on profits due to many players in industry

2. Walgreens brand is limited to America only and has no international presence

Walgreens Opportunities

Following are the Opportunities in Walgreens SWOT Analysis:

1. People prefer easy and smooth solution for their health even in high prices so opportunity to increase prices and provide qualitative products

2. Focusing only on doctors for aggressive marketing to increase more prescription

3. Global tie-ups and expansion to increase Walgreens' presence

Walgreens Threats

The threats in the SWOT Analysis of Walgreens are as mentioned:

1. Government regulations in patent are not well accepted everywhere

2. Many players exist in pharmaceutical industry with same products but with different brands so immense competition

3. R&D is high expenditure are in pharma industry as it requires high amount of investment

Walgreens Competition

Below are the top 6 Walgreens competitors:

1. Walmart

2. CVS Caremark

3. Kroger

4. Rite Aid

5. Target Corporation

6. Shoppers Drug Mart

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Walgreens. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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