Walgreens SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 6199

SWOT Analysis of Walgreens with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Walgreens Co


Pharmaceutical retail


Retail and lifestyle

Tagline/ Slogan

The pharmacy America trusts; Well trusted since 1901


One of the largest drug retailing company in US



Pharmaceutical and drug retail business

Target Group

Middle class and upper middle class individuals


Affordable pricing

SWOT Analysis


1. Walgreens provides access to consumer goods and services and pharmacy, health and wellness services in America through its retail drugstores, Walgreens Health Services division

2.The company operates 8,300+ locations across US, Columbia and Puerto Rico

3.Strong brand recall in health category

4. Has a strong employee base of nearly 250,000

5. Has worked on several environmental as well as CSR initiatives


1. High marginal pressure on profits due to many players in industry

2.Brand is limited to America only and has no international presence


1.People prefer easy and smooth solution for their health even in high prices so opportunity to increase prices and provide qualitative products

2.Focusing only on doctors for aggressive marketing to increase more prescription

3. Global tie-ups and expansion ton increase its presence


1.Government regulations in patent are not well accepted everywhere

2.Many players exist in pharmaceutical with same products but with different brands so immense competition

3.R&D is high expenditure are in pharma industry as it requires high amount of investment



1.Good neighbor pharmacy

2.Family Pharmacy

3.Admas drugs company

4.Hammer pharmacy

The table above concludes the Walgreens SWOT analysis along with its marketing and brand parameters.


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