Walgreens SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 9166
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SWOT analysis of Walgreens analyses the brand/company with its strengths, weaknesses, opportunities & threats. Walgreens is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Walgreens competitors and elaborates Walgreens segmentation, targeting, positioning & USP.

Walgreens

Parent Company

Walgreens Co

Category

Pharmaceutical retail

Sector

Lifestyle and Retail

Tagline/ Slogan

The pharmacy America trusts; Well trusted since 1901

USP

Walgreens is one of the largest drug retailing company in US

Walgreens STP

Segment

Pharmaceutical and drug retail business

Target Group

Middle class and upper middle class individuals

Positioning

Walgreens offers affordable pricing and a wide portfolio of medicines & healthcare products

Walgreens SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Walgreens. Strengths are:

1. Walgreens provides access to consumer goods and services and pharmacy, health and wellness services in America through its retail drugstores, Walgreens Health Services division

2. The company operates 8,000+ locations across US, Columbia and Puerto Rico

3. Walgreens has a strong brand recall in health category

4. Has a strong employee base of nearly 250,000

5. Has worked on several environmental as well as CSR initiatives

Weaknesses

Here are the weaknesses in the Walgreens SWOT Analysis:

1. High marginal pressure on profits due to many players in industry

2. Walgreens brand is limited to America only and has no international presence

Opportunities

Following are the Opportunities in Walgreens SWOT Analysis:

1. People prefer easy and smooth solution for their health even in high prices so opportunity to increase prices and provide qualitative products

2. Focusing only on doctors for aggressive marketing to increase more prescription

3. Global tie-ups and expansion to increase Walgreens' presence

Threats

The threats in the SWOT Analysis of Walgreens are as mentioned:

1. Government regulations in patent are not well accepted everywhere

2. Many players exist in pharmaceutical industry with same products but with different brands so immense competition

3. R&D is high expenditure are in pharma industry as it requires high amount of investment

Walgreens Competition

Competitors

Below are the top 6 Walgreens competitors:

1. Walmart

2. CVS Caremark

3. Kroger

4. Rite Aid

5. Target Corporation

6. Shoppers Drug Mart


The brandguide table above concludes the Walgreens SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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