Walmart SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Walmart analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Walmart SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Walmart to benchmark its business & performance as compared to the competitors and industry. As of 2020, Walmart is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Walmart competitors and includes Walmart target market, segmentation, positioning & Unique Selling Proposition (USP).

Walmart SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Walmart Brand Analysis
Parent Company

Walmart Inc




Lifestyle and Retail

Tagline/ Slogan

Save money Live better


Walmart is one of the mot well renowned and global retail giant brand

Walmart STP
Walmart Segmentation

People looking for retail stores and supermarkets

Walmart Target Market

Middle and upper class individuals

Walmart Positioning

Walmart is a retail store which fulfills every need for it customer for a better life

Walmart SWOT Analysis
Walmart Strengths

Below are the Strengths in the SWOT Analysis of Walmart:

1.Walmart has a strong global presence across the world

2.Walmart attracts consumers as very less prices offered as compared to competitors

3.Well developed supply chain and multiple supply of raw material from many vendors

4.Economies of scale so cost of production is very less

5.Wide network of Walmart stores and therefore it is accessible to all types of individuals

6. Walmart has 11,500+ stores in 28 countries

7. Over 2.2 million people are employed with Walmart

8. It has private brand labels, customer loyalty programs etc

9. Excellent website means consumers can shop online

10. Walmart has been rewarded by several awards for its customer focus and services offered

Walmart Weaknesses

Here are the weaknesses in the Walmart SWOT Analysis:

1. Being the biggest retailer brand, Walmart comes under scrutiny for any mishap or policy

2. Controversies over its alleged strong-arm tactics of trying to suppress the unionization of its American workforce

Walmart Opportunities

Following are the Opportunities in Walmart SWOT Analysis:

1.Walmart stands in situation where disposable income have been decreased due to global slowdown

2.Due to cost leadership is able to kill competitors

3.High brand equity gives advantage over competitors to build customer loyalty

4. Acquisition of smaller players can consolidate the position of Walmart

5. Global reach can be a big option for the company to reach out to more customers

Walmart Threats

The threats in the SWOT Analysis of Walmart are as mentioned:

1. Gaining cost leadership in highly competitive environment

2. Growing competition from unorganized sector and ecommerce wrbsites can affect Walmart's business

3. Low prices product sometimes get easily substituted by competitors

4. High competition from other global brands means reducing market share for Walmart

Walmart Competition

Below are the top 18 Walmart competitors:

1. Carrefour

2. Tesco


4. Woolworths

5. Coles Group

6. Kroger

7. Target Corporation

8. Amazon

9. eBay

10. Home Depot

11. Ikea

12. Costco Wholesale

13. Aldi

14. Lowe's Companies

15. Kohls

16. CVS Caremark

17. Walgreens

18. Boots

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Walmart. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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