Walmart SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 9474

SWOT Analysis of Walmart with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Walmart Inc




Lifestyle and Retail

Tagline/ Slogan

Save money Live better


Walmart is one of the mot well renowned and global retail giant brand

Walmart STP


People looking for retail stores and supermarkets

Target Group

Middle and upper class individuals


Walmart is a retail store which fulfills every need for it customer for a better life

Walmart SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Walmart :

1.Walmart has a strong global presence across the world

2.Walmart attracts consumers as very less prices offered as compared to competitors

3.Well developed supply chain and multiple supply of raw material from many vendors

4.Economies of scale so cost of production is very less

5.Wide network of Walmart stores and therefore it is accessible to all types of individuals

6. Walmart has 11,500+ stores in 28 countries

7. Over 2.2 million people are employed with Walmart

8. It has private brand labels, customer loyalty programs etc

9. Excellent website means consumers can shop online

10. Walmart has been rewarded by several awards for its customer focus and services offered


1. Being the biggest retailer brand, Walmart comes under scrutiny for any mishap or policy

2. Controversies over its alleged strong-arm tactics of trying to suppress the unionization of its American workforce


1.Walmart stands in situation where disposable income have been decreased due to global slowdown

2.Due to cost leadership is able to kill competitors

3.High brand equity gives advantage over competitors to build customer loyalty

4. Acquisition of smaller players can consolidate the position of Walmart

5. Global reach can be a big option for the company to reach out to more customers


1. Gaining cost leadership in highly competitive environment

2. Growing competition from unorganized sector and ecommerce wrbsites can affect Walmart's business

3. Low prices product sometimes get easily substituted by competitors

4. High competition from other global brands means reducing market share for Walmart

Walmart Competition


Below are the 18 main Walmart competitors :

1. Carrefour

2. Tesco


4. Woolworths

5. Coles Group

6. Kroger

7. Target Corporation

8. Amazon

9. eBay

10. Home Depot

11. Ikea

12. Costco Wholesale

13. Aldi

14. Lowe's Companies

15. Kohls

16. CVS Caremark

17. Walgreens

18. Boots

The brandguide table above concludes the Walmart SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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