Published in Lifestyle and Retail category by MBA Skool Team
Walmart is one of the leading brands in the lifestyle and retail sector. Walmart SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Walmart:
Walmart is one of the leading retail chains in the world & has a strong global presence
Walmart attracts consumers as very less prices offered as compared to competitors
The company has well developed supply chain and multiple supply of raw material from many vendors
The brand has achieved economies of scale, so cost of production is very less
Wide network of Walmart stores are present globally and therefore it is accessible to all types of individuals
Walmart has more than 10,000 stores in more than 20 countries
Over 2 million people are employed with Walmart
It has private brand labels, customer loyalty programs & discounts for attracting its loyal customer base
Excellent website & ecommerce portal enables consumers to shop online
Walmart has been rewarded by several awards for its customer focus and services offered
Acquisition of smaller retail chains & investments in ecommerce companies has strengthened its position in the market
Walmart has diversified in fintech, digital marketing & online food ordering services
Above are the strengths in the SWOT Analysis of Walmart. The strengths of Walmart looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Being the biggest retailer brand, Walmart comes under scrutiny for any mishap or policy
Controversies over its alleged strong-arm tactics of trying to suppress the unionization of its American workforce
These were the weaknesses in the Walmart SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Walmart is one of the mot well renowned and global retail giant brand
People looking for retail stores and supermarkets
Middle and upper class individuals
Walmart is a retail store which fulfills every need for it customer for a better life
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