Marks and Spencer SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 18335

SWOT Analysis of Marks and Spencer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Marks and Spencer

Parent Company

Marks and Spencers




Lifestyle and retail

Tagline/ Slogan

Quality worth every penny


One of the UK's leading retailers with around 21+ million customers each week.



Cost conscious group

Target Group

Upper class and upper middle class


High Quality within reach

SWOT Analysis


1. It is one of the most powerful retail brand with a top of the mind recall

2. M&S’s products are perceives as “value for money” due to quality, convenience and wide range of products.

3. They have their own branded labels

4. It has over 1000+ stores present across 40 countries

5. Over 80,000 employees form a part of the workforce globally


1. Strong competition from other retail brands means limited market share

2. Being a popular brand, they need to protect their brand from misuse of fake imitation products


1. M&S can develop their website
2. They can introduce new market segments that offer more profit

3. There are future opportunities in expanding their brand into China & India.


1.  Other retail stores are a threat due to their discounted prices
2. M&S being a global retailer means they are exposed to different political facts in countries they work in.
3. Govt policies for retail stores



1. Aldi

2. Asda

3. Centra

4. Tesco

5. Farmfoods

The table above concludes the Marks and Spencer SWOT analysis along with its marketing and brand parameters.


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