Published in Lifestyle and Retail category by MBA Skool Team
Marks & Spencer is one of the leading brands in the lifestyle and retail sector. Marks & Spencer SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Marks & Spencer:
It is one of the most powerful retail brand with a top of the mind recall
M&S’s products are perceives as “value for money” due to quality, convenience and wide range of products.
They have their own branded labels
It has over 1000+ stores present across 40 countries
Over 80,000 employees form a part of the workforce globally
Above are the strengths in the SWOT Analysis of Marks & Spencer. The strengths of Marks & Spencer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Marks & Spencer Weaknesses
Strong competition from other retail brands means limited market share
Being a popular brand, they need to protect their brand from misuse of fake imitation products
These were the weaknesses in the Marks & Spencer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
One of the UK's leading retailers with around 21+ million customers each week.
Marks & Spencer STP
Cost conscious group
Upper class and upper middle class
High Quality within reach
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