Rite Aid SWOT Analysis, Competitors & USP

Rite Aid SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Rite Aid, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Rite Aid to benchmark its business & performance as compared to the competitors, and make strategic improvements. Rite Aid is one of the leading brands in the lifestyle and retail sector.

The article below lists the Rite Aid SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Rite Aid SWOT Analysis:

SWOT Analysis of Rite Aid

For Rite Aid, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Rite Aid Strengths

The strengths of Rite Aid looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Rite Aid :

1. Rite Aid operates more than 4,000+ stores in 31 states and the District of Columbia, features a strong presence on both the East and West Coasts, and employs over 100,000 associates.

2. Significant presence online which gives convenience to customers

3. A highly popular customer loyalty programme Wellness+

4. Rite Aid has a strong strategic partnership with other brands

5. Rite Aid is the largest drugstore chain on the East Coast and one of the largest drugstore chain in the U.S.

Rite Aid Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Rite Aid SWOT Analysis:

1.Declining market share of Rite Aid and limited sales productivity

2.Huge long term debt and a incurring operating losses

Rite Aid Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Rite Aid SWOT Analysis:

1. Private label growth can help boost the business for Rite Aid

2. Expanding healthcare market in the US due to ageing population

3. Rite Aid van increase business by tapping newer geographies & by acquisitions

Rite Aid Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Rite Aid are as mentioned:

1. Competitive pressure from pharmacies and other channels

2. Shortage of qualified pharmacists can restrict Rite Aid's growth

3. Government policies & regulations against medicines can lead to slowdown

Rite Aid Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Rite Aid:

1. Walmart

2. Walgreens

3. CVS Caremark

4. Kroger

5. Target Corporation

6. Shoppers Drug Mart

Hence this concludes the Rite Aid SWOT analysis.

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About Rite Aid

Rite Aid Overview
Parent Company	Rite Aid Drug Corporation
Category	Medicine Retail
Sector	Lifestyle and Retail
Tagline/ Slogan	Celebrating 50 years of community wellness; With us its personal
USP	Rite Aid is one of the largest medicine & healthcare retailer in US
Rite Aid STP
Segmentation	Pharma retail chain segment
Target Market	Middle income households
Positioning	Rite Aid is a trusted medicine store that caters to all the health and wellness needs

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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