Rite Aid SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Rite Aid analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Rite Aid SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Rite Aid to benchmark its business & performance as compared to the competitors and industry. As of 2020, Rite Aid is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Rite Aid competitors and includes Rite Aid target market, segmentation, positioning & Unique Selling Proposition (USP).

Rite Aid SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Rite Aid Brand Analysis
Parent Company

Rite Aid Drug Corporation

Category

Medicine Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Celebrating 50 years of community wellness; With us its personal

USP

Rite Aid is one of the largest medicine & healthcare retailer in US

Rite Aid STP
Rite Aid Segmentation

Pharma retail chain segment

Rite Aid Target Market

Middle income households

Rite Aid Positioning

Rite Aid is a trusted medicine store that caters to all the health and wellness needs

Rite Aid SWOT Analysis
Rite Aid Strengths

Below are the Strengths in the SWOT Analysis of Rite Aid:

1. Rite Aid operates more than 4,000+ stores in 31 states and the District of Columbia, features a strong presence on both the East and West Coasts, and employs over 100,000 associates.

2. Significant presence online which gives convenience to customers

3. A highly popular customer loyalty programme Wellness+

4. Rite Aid has a strong strategic partnership with other brands

5. Rite Aid is the largest drugstore chain on the East Coast and one of the largest drugstore chain in the U.S.

Rite Aid Weaknesses

Here are the weaknesses in the Rite Aid SWOT Analysis:

1.Declining market share of Rite Aid and limited sales productivity

2.Huge long term debt and a incurring operating losses

Rite Aid Opportunities

Following are the Opportunities in Rite Aid SWOT Analysis:

1. Private label growth can help boost the business for Rite Aid

2. Expanding healthcare market in the US due to ageing population

3. Rite Aid van increase business by tapping newer geographies & by acquisitions

Rite Aid Threats

The threats in the SWOT Analysis of Rite Aid are as mentioned:

1. Competitive pressure from pharmacies and other channels

2. Shortage of qualified pharmacists can restrict Rite Aid's growth

3. Government policies & regulations against medicines can lead to slowdown

Rite Aid Competition
Competitors

Below are the top 6 Rite Aid competitors:

1. Walmart

2. Walgreens

3. CVS Caremark

4. Kroger

5. Target Corporation

6. Shoppers Drug Mart


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Rite Aid. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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