Rite Aid SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 6248

SWOT analysis of Rite Aid analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Rite Aid SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Rite Aid to benchmark its business & performance as compared to the competitors and industry. Rite Aid is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Rite Aid competitors and elaborates Rite Aid market segmentation, target group, positioning & Unique Selling Proposition (USP).

Rite Aid SWOT, Competitors, Marketing STP & Brand analysis Table
Rite Aid Brand Analysis
Parent Company

Rite Aid Drug Corporation


Medicine Retail


Lifestyle and Retail

Tagline/ Slogan

Celebrating 50 years of community wellness; With us its personal


Rite Aid is one of the largest medicine & healthcare retailer in US

Rite Aid STP

Pharma retail chain segment

Target Group

Middle income households


Rite Aid is a trusted medicine store that caters to all the health and wellness needs

Rite Aid SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Rite Aid. Strengths are:

1. Rite Aid operates more than 4,000+ stores in 31 states and the District of Columbia, features a strong presence on both the East and West Coasts, and employs over 100,000 associates.

2. Significant presence online which gives convenience to customers

3. A highly popular customer loyalty programme Wellness+

4. Rite Aid has a strong strategic partnership with other brands

5. Rite Aid is the largest drugstore chain on the East Coast and one of the largest drugstore chain in the U.S.


Here are the weaknesses in the Rite Aid SWOT Analysis:

1.Declining market share of Rite Aid and limited sales productivity

2.Huge long term debt and a incurring operating losses


Following are the Opportunities in Rite Aid SWOT Analysis:

1. Private label growth can help boost the business for Rite Aid

2. Expanding healthcare market in the US due to ageing population

3. Rite Aid van increase business by tapping newer geographies & by acquisitions


The threats in the SWOT Analysis of Rite Aid are as mentioned:

1. Competitive pressure from pharmacies and other channels

2. Shortage of qualified pharmacists can restrict Rite Aid's growth

3. Government policies & regulations against medicines can lead to slowdown

Rite Aid Competition

Below are the top 6 Rite Aid competitors:

1. Walmart

2. Walgreens

3. CVS Caremark

4. Kroger

5. Target Corporation

6. Shoppers Drug Mart

The brandguide table above concludes the Rite Aid SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Rite Aid. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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