99p Stores SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Poundland

Discount stores

Lifestyle and Retail

Quality products under a pound!

99p Stores offers products priced under a pound

Semi-urban, Middle income group households

Price sensitive customers

99p Stores offers quality goods which are value for money

Below are the Strengths in the SWOT Analysis of 99p Stores:

1. 99p Stores has a wide range of products available for less than £1

2. Good quality and cheap products under a pound are available

3. Wide supplier network that helps them source products at very low cost to their stores and helps them sell at low price

4. 99p Stores' staff very good at selling and hence can push sales up

5. The store serves over 1.5 million customers every week

6. 99p Stores have an employee workforce of 3000 and more than 200 stores

Here are the weaknesses in the 99p Stores SWOT Analysis:

1. High customer and product overcrowding can affect 99p Stores' business

2. People perceive it as cheap and this might hurt attracting new customers who do not want to be associated with the cheapest store

Following are the Opportunities in 99p Stores SWOT Analysis:

1. With the global recession and spending cuts, they have a huge potential to tap into new customers

2. Can work towards brand building and removing the stigma that it is a cheap store

The threats in the SWOT Analysis of 99p Stores are as mentioned:

1. There has been opposition regarding setting up of pound shops like 99p Stores as people think that they tone down the glamour of the High street.

2. There has been criticism about their safety procedures and they have been fined in two separate cases of poor quality products

Below are the top 5 99p Stores competitors:

1. Poundland

2. PoundStretcher

3. Poundworld

4. Boots

5. ASDA