99p Stores SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 5201

SWOT analysis of 99p Stores analyses the brand/company with its strengths, weaknesses, opportunities & threats. In 99p Stores SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like 99p Stores to benchmark its business & performance as compared to the competitors and industry. 99p Stores is one of the leading brands in the lifestyle and retail sector. The table below also lists the top 99p Stores competitors and elaborates 99p Stores market segmentation, target group, positioning & Unique Selling Proposition (USP).

99p Stores SWOT, Competitors, Marketing STP & Brand analysis Table
99p Stores Brand Analysis
Parent Company



Discount stores


Lifestyle and Retail

Tagline/ Slogan

Quality products under a pound!


99p Stores offers products priced under a pound

99p Stores STP

Semi-urban, Middle income group households

Target Group

Price sensitive customers


99p Stores offers quality goods which are value for money

99p Stores SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of 99p Stores. Strengths are:

1. 99p Stores has a wide range of products available for less than £1

2. Good quality and cheap products under a pound are available

3. Wide supplier network that helps them source products at very low cost to their stores and helps them sell at low price

4. 99p Stores' staff very good at selling and hence can push sales up

5. The store serves over 1.5 million customers every week

6. 99p Stores have an employee workforce of 3000 and more than 200 stores


Here are the weaknesses in the 99p Stores SWOT Analysis:

1. High customer and product overcrowding can affect 99p Stores' business

2. People perceive it as cheap and this might hurt attracting new customers who do not want to be associated with the cheapest store


Following are the Opportunities in 99p Stores SWOT Analysis:

1. With the global recession and spending cuts, they have a huge potential to tap into new customers

2. Can work towards brand building and removing the stigma that it is a cheap store


The threats in the SWOT Analysis of 99p Stores are as mentioned:

1. There has been opposition regarding setting up of pound shops like 99p Stores as people think that they tone down the glamour of the High street.

2. There has been criticism about their safety procedures and they have been fined in two separate cases of poor quality products

99p Stores Competition

Below are the top 5 99p Stores competitors:

1. Poundland

2. PoundStretcher

3. Poundworld

4. Boots


The brandguide table above concludes the 99p Stores SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to 99p Stores. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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