99p Stores SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 4139
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SWOT Analysis of 99p Stores with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

99p Stores

Parent Company

Poundland

Category

Discount stores

Sector

Lifestyle and Retail

Tagline/ Slogan

Quality products under a pound!

USP

99p Stores offers products priced under a pound

99p Stores STP

Segment

Semi-urban, Middle income group households

Target Group

Price sensitive customers

Positioning

99p Stores offers quality goods which are value for money

99p Stores SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of 99p Stores :

1. 99p Stores has a wide range of products available for less than £1

2. Good quality and cheap products under a pound are available

3. Wide supplier network that helps them source products at very low cost to their stores and helps them sell at low price

4. 99p Stores' staff very good at selling and hence can push sales up

5. The store serves over 1.5 million customers every week

6. 99p Stores have an employee workforce of 3000 and more than 200 stores

Weaknesses

1. High customer and product overcrowding can affect 99p Stores' business

2. People perceive it as cheap and this might hurt attracting new customers who do not want to be associated with the cheapest store

Opportunities

1. With the global recession and spending cuts, they have a huge potential to tap into new customers

2. Can work towards brand building and removing the stigma that it is a cheap store

Threats

1. There has been opposition regarding setting up of pound shops like 99p Stores as people think that they tone down the glamour of the High street.

2. There has been criticism about their safety procedures and they have been fined in two separate cases of poor quality products

99p Stores Competition

Competitors

Below are the 5 main 99p Stores competitors :

1. Poundland

2. PoundStretcher

3. Poundworld

4. Boots

5. ASDA


The brandguide table above concludes the 99p Stores SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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