Published in Lifestyle and Retail category by MBA Skool Team
99p Stores is one of the leading brands in the lifestyle and retail sector. 99p Stores SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of 99p Stores:
p Stores has a wide range of products available for less than £1
Good quality and cheap products under a pound are available
Wide supplier network that helps them source products at very low cost to their stores and helps them sell at low price
p Stores' staff very good at selling and hence can push sales up
The store serves over 1.5 million customers every week
99p Stores have an employee workforce of 3000 and more than 200 stores
Above are the strengths in the SWOT Analysis of 99p Stores. The strengths of 99p Stores looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
p Stores Weaknesses
High customer and product overcrowding can affect 99p Stores' business
People perceive it as cheap and this might hurt attracting new customers who do not want to be associated with the cheapest store
These were the weaknesses in the 99p Stores SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
p Stores Opportunities
With the global recession and spending cuts, they have a huge potential to tap into new customers
Can work towards brand building and removing the stigma that it is a cheap store
Above we covered the opportunities in 99p Stores SWOT Analysis. The opportunities for any brand can include prospects of future growth.
p Stores Threats
There has been opposition regarding setting up of pound shops like 99p Stores as people think that they tone down the glamour of the High street.
There has been criticism about their safety procedures and they have been fined in two separate cases of poor quality products
The threats in the SWOT Analysis of 99p Stores are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
99p Stores offers quality goods which are value for money
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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