99p Stores SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of 99p Stores analyses the brand/company with its strengths, weaknesses, opportunities & threats. In 99p Stores SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like 99p Stores to benchmark its business & performance as compared to the competitors and industry. As of 2020, 99p Stores is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top 99p Stores competitors and includes 99p Stores target market, segmentation, positioning & Unique Selling Proposition (USP).

99p Stores SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
99p Stores Brand Analysis
Parent Company



Discount stores


Lifestyle and Retail

Tagline/ Slogan

Quality products under a pound!


99p Stores offers products priced under a pound

99p Stores STP
99p Stores Segmentation

Semi-urban, Middle income group households

99p Stores Target Market

Price sensitive customers

99p Stores Positioning

99p Stores offers quality goods which are value for money

99p Stores SWOT Analysis
99p Stores Strengths

Below are the Strengths in the SWOT Analysis of 99p Stores:

1. 99p Stores has a wide range of products available for less than £1

2. Good quality and cheap products under a pound are available

3. Wide supplier network that helps them source products at very low cost to their stores and helps them sell at low price

4. 99p Stores' staff very good at selling and hence can push sales up

5. The store serves over 1.5 million customers every week

6. 99p Stores have an employee workforce of 3000 and more than 200 stores

99p Stores Weaknesses

Here are the weaknesses in the 99p Stores SWOT Analysis:

1. High customer and product overcrowding can affect 99p Stores' business

2. People perceive it as cheap and this might hurt attracting new customers who do not want to be associated with the cheapest store

99p Stores Opportunities

Following are the Opportunities in 99p Stores SWOT Analysis:

1. With the global recession and spending cuts, they have a huge potential to tap into new customers

2. Can work towards brand building and removing the stigma that it is a cheap store

99p Stores Threats

The threats in the SWOT Analysis of 99p Stores are as mentioned:

1. There has been opposition regarding setting up of pound shops like 99p Stores as people think that they tone down the glamour of the High street.

2. There has been criticism about their safety procedures and they have been fined in two separate cases of poor quality products

99p Stores Competition

Below are the top 5 99p Stores competitors:

1. Poundland

2. PoundStretcher

3. Poundworld

4. Boots


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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