99p Stores SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

99p Stores SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of 99p Stores, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

99p Stores is one of the leading brands in the lifestyle and retail sector. The article below lists the 99p Stores SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

99p Stores Strengths

The strengths of 99p Stores looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of 99p Stores :

1. 99p Stores has a wide range of products available for less than £1

2. Good quality and cheap products under a pound are available

3. Wide supplier network that helps them source products at very low cost to their stores and helps them sell at low price

4. 99p Stores' staff very good at selling and hence can push sales up

5. The store serves over 1.5 million customers every week

6. 99p Stores have an employee workforce of 3000 and more than 200 stores

99p Stores Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the 99p Stores SWOT Analysis:

1. High customer and product overcrowding can affect 99p Stores' business

2. People perceive it as cheap and this might hurt attracting new customers who do not want to be associated with the cheapest store

99p Stores Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in 99p Stores SWOT Analysis:

1. With the global recession and spending cuts, they have a huge potential to tap into new customers

2. Can work towards brand building and removing the stigma that it is a cheap store

99p Stores Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of 99p Stores are as mentioned:

1. There has been opposition regarding setting up of pound shops like 99p Stores as people think that they tone down the glamour of the High street.

2. There has been criticism about their safety procedures and they have been fined in two separate cases of poor quality products

Read Similar SWOT analysis

Hence this concludes the 99p Stores SWOT analysis.

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About 99p Stores

99p Stores Overview
Parent Company



Discount stores


Lifestyle and Retail

Tagline/ Slogan

Quality products under a pound!


99p Stores offers products priced under a pound

99p Stores STP

Semi-urban, Middle income group households

Target Market

Price sensitive customers


99p Stores offers quality goods which are value for money

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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