99p Stores SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3878

SWOT Analysis of 99p Stores with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

99p Stores

Parent Company

Private ownership by Nadir Lalani


Discount stores


Lifestyle and Retail

Tagline/ Slogan

Quality products under a pound!


Price under a pound

99p Stores STP


Semi-urban, Middle income group households

Target Group

Price sensitive customers


Value for money

99p Stores SWOT Analysis


1.  Wide range of products available for less than £1

2. Very cheap products under a pound

3. Wide supplier network that helps them source products at very low cost to their stores and helps them sell at low price

4. Staff very good at selling and hence can push sales up

5. The store serves over 1.5 million customers every week


1. High customer and product overcrowding

2. People perceive it as cheap and this might hurt attracting new customers who do not want to be associated with the cheapest store


1. With the global recession and spending cuts, they have a huge potential to tap into new customers

2. Can work towards brand building and removing the stigma that it is a cheap store


1. There has been opposition regarding setting up of pound shops like 99p as people think that they tone down the glamour of the High street.

2. There has been criticism about their safety procedures and they have been fined in two separate cases of poor quality product in 2005

99p Stores Competition


1.  Poundland

2. The Pound Shop

3. Poundzone


The brandguide table above concludes the 99p Stores SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to 99p Stores. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: