Poundland SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Poundland analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Poundland SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Poundland to benchmark its business & performance as compared to the competitors and industry. As of 2020, Poundland is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Poundland competitors and includes Poundland target market, segmentation, positioning & Unique Selling Proposition (USP).

Poundland SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Poundland Brand Analysis
Parent Company

Warburg Pincus

Category

Home, Kitchenware, gifts, healthcare

Sector

Lifestyle and Retail

Tagline/ Slogan

Yes Everything’s  £1

USP

Poundland offers good quality products with large variety at £1

Poundland STP
Poundland Segmentation

People who buys home, kitchenware , healthcare products etc

Poundland Target Market

Middle class people mostly woman who are price and value conscious

Poundland Positioning

Poundland is one of the largest single price discount retailer in Europe

Poundland SWOT Analysis
Poundland Strengths

Below are the Strengths in the SWOT Analysis of Poundland:

1. Poundland offers a wide range of products with several brands

2.  It has a large number of stores covering many geographical locations in Europe

3.  Poundland has a high Operating Efficiency with over 15,000 employees engaged

4.  Excellent customer service and so loyal customers

5.  The company estimates it serves approx 3 million customers in a week

6. Over 800+ stores spread all across the UK

Poundland Weaknesses

Here are the weaknesses in the Poundland SWOT Analysis:

1.  Prices fixed, so has to operate very effectively under cost cuttings hence limited margins

2.  Poundland does not have a strong online presence compared to large retailers

Poundland Opportunities

Following are the Opportunities in Poundland SWOT Analysis:

1.  Expansion in other parts of Europe and abroad can boost the business of Poundland

2.  Can invest more in building strong e-commerce to increase revenue

3.  Increase offer range to become a one stop shop for all customer requirements

Poundland Threats

The threats in the SWOT Analysis of Poundland are as mentioned:

1.  Rising competition in single pricing retailers further lowering the prices can affect Poundland's margins

2.  Challenging economic conditions in UK will demand more value for money

3.  Exchange rate fluctuations may hamper the growth plans with single pricing

4. Product substitution is easier in this market

Poundland Competition
Competitors

Below are the top 5 Poundland competitors:

1. 99p Stores

2. PoundStretcher

3. Poundworld

4. Boots

5. ASDA

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Poundland. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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