Poundland SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 5884
Advertisements

SWOT Analysis of Poundland with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Poundland

Parent Company

Warburg Pincus

Category

Home, Kitchenware, gifts, healthcare

Sector

Lifestyle and Retail

Tagline/ Slogan

Yes Everything’s  £1

USP

Poundland offers good quality products with large variety at £1

Poundland STP

Segment

People who buys home, kitchenware , healthcare products etc

Target Group

Middle class people mostly woman who are price and value conscious

Positioning

Poundland is one of the largest single price discount retailer in Europe

Poundland SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Poundland :

1. Poundland offers a wide range of products with several brands

2.  It has a large number of stores covering many geographical locations in Europe

3.  Poundland has a high Operating Efficiency with over 15,000 employees engaged

4.  Excellent customer service and so loyal customers

5.  The company estimates it serves approx 3 million customers in a week

6. Over 800+ stores spread all across the UK

Weaknesses

1.  Prices fixed, so has to operate very effectively under cost cuttings hence limited margins

2.  Poundland does not have a strong online presence compared to large retailers

Opportunities

1.  Expansion in other parts of Europe and abroad can boost the business of Poundland

2.  Can invest more in building strong e-commerce to increase revenue

3.  Increase offer range to become a one stop shop for all customer requirements

Threats

1.  Rising competition in single pricing retailers further lowering the prices can affect Poundland's margins

2.  Challenging economic conditions in UK will demand more value for money

3.  Exchange rate fluctuations may hamper the growth plans with single pricing

4. Product substitution is easier in this market

Poundland Competition

Competitors

Below are the 5 main Poundland competitors :

1. 99p Stores

2. PoundStretcher

3. Poundworld

4. Boots

5. ASDA


The brandguide table above concludes the Poundland SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Poundland. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: