Poundland SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 6416

SWOT Analysis of Poundland with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Warburg Pincus


Home, Kitchenware, gifts, healthcare


Lifestyle and Retail

Tagline/ Slogan

Yes Everything’s  £1


Poundland offers good quality products with large variety at £1

Poundland STP


People who buys home, kitchenware , healthcare products etc

Target Group

Middle class people mostly woman who are price and value conscious


Poundland is one of the largest single price discount retailer in Europe

Poundland SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Poundland :

1. Poundland offers a wide range of products with several brands

2.  It has a large number of stores covering many geographical locations in Europe

3.  Poundland has a high Operating Efficiency with over 15,000 employees engaged

4.  Excellent customer service and so loyal customers

5.  The company estimates it serves approx 3 million customers in a week

6. Over 800+ stores spread all across the UK


1.  Prices fixed, so has to operate very effectively under cost cuttings hence limited margins

2.  Poundland does not have a strong online presence compared to large retailers


1.  Expansion in other parts of Europe and abroad can boost the business of Poundland

2.  Can invest more in building strong e-commerce to increase revenue

3.  Increase offer range to become a one stop shop for all customer requirements


1.  Rising competition in single pricing retailers further lowering the prices can affect Poundland's margins

2.  Challenging economic conditions in UK will demand more value for money

3.  Exchange rate fluctuations may hamper the growth plans with single pricing

4. Product substitution is easier in this market

Poundland Competition


Below are the 5 main Poundland competitors :

1. 99p Stores

2. PoundStretcher

3. Poundworld

4. Boots


The brandguide table above concludes the Poundland SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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