Poundland SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 7282

SWOT analysis of Poundland analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Poundland SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Poundland to benchmark its business & performance as compared to the competitors and industry. Poundland is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Poundland competitors and elaborates Poundland market segmentation, target group, positioning & Unique Selling Proposition (USP).

Poundland SWOT, Competitors, Marketing STP & Brand analysis Table
Poundland Brand Analysis
Parent Company

Warburg Pincus

Category

Home, Kitchenware, gifts, healthcare

Sector

Lifestyle and Retail

Tagline/ Slogan

Yes Everything’s  £1

USP

Poundland offers good quality products with large variety at £1

Poundland STP
Segment

People who buys home, kitchenware , healthcare products etc

Target Group

Middle class people mostly woman who are price and value conscious

Positioning

Poundland is one of the largest single price discount retailer in Europe

Poundland SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Poundland. Strengths are:

1. Poundland offers a wide range of products with several brands

2.  It has a large number of stores covering many geographical locations in Europe

3.  Poundland has a high Operating Efficiency with over 15,000 employees engaged

4.  Excellent customer service and so loyal customers

5.  The company estimates it serves approx 3 million customers in a week

6. Over 800+ stores spread all across the UK

Weaknesses

Here are the weaknesses in the Poundland SWOT Analysis:

1.  Prices fixed, so has to operate very effectively under cost cuttings hence limited margins

2.  Poundland does not have a strong online presence compared to large retailers

Opportunities

Following are the Opportunities in Poundland SWOT Analysis:

1.  Expansion in other parts of Europe and abroad can boost the business of Poundland

2.  Can invest more in building strong e-commerce to increase revenue

3.  Increase offer range to become a one stop shop for all customer requirements

Threats

The threats in the SWOT Analysis of Poundland are as mentioned:

1.  Rising competition in single pricing retailers further lowering the prices can affect Poundland's margins

2.  Challenging economic conditions in UK will demand more value for money

3.  Exchange rate fluctuations may hamper the growth plans with single pricing

4. Product substitution is easier in this market

Poundland Competition
Competitors

Below are the top 5 Poundland competitors:

1. 99p Stores

2. PoundStretcher

3. Poundworld

4. Boots

5. ASDA

The brandguide table above concludes the Poundland SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Poundland. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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