Ernst and Young SWOT Analysis, Competitors & USP

Ernst and Young SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Ernst and Young, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ernst and Young to benchmark its business & performance as compared to the competitors, and make strategic improvements. Ernst and Young is one of the leading brands in the management & consulting sector.

The article below lists the Ernst and Young SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ernst and Young SWOT Analysis:

SWOT Analysis of Ernst and Young

For Ernst and Young, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Ernst and Young Strengths

The strengths of Ernst and Young looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ernst and Young :

1. EY was ranked by Forbes magazine as the 8th largest private company in the United States
2. EY have an extensive global reach covering over 140 countries
3. They were ranked No. 1 in the Forbes The Best Accounting Firms to Work For

4. Workforce consists of the best talent pool from across the world

5. Over 150,000 employees form a formidable workforce at Ernst & Young

6. EY offers expert services in assurance, tax advisory, consulting, financial advisory and legal solutions

7. Acquisitions and mergers have strengthened the brand's position in the business

8. Crisp marketing campaigns directed at enterprises and corporates are a huge success for EY brand

9. Sponsorship of various global events related to sports, knowledge etc give a huge presence to EY

Ernst and Young Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ernst and Young SWOT Analysis:

1. Strong competition from other major players means growth is slow for EY

2. Companies setting up their own research centres affecting business

Ernst and Young Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ernst and Young SWOT Analysis:

1. EY have immense opportunity in emerging economies
2. The more Ernst & Young spend on infrastructure the more clients they will get

3. Companies continuously looking for consulting solutions

4. Acquiring smaller consulting firms can establish EY's position strongly

Ernst and Young Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ernst and Young are as mentioned:

1. They have allegedly had many lawsuits filed against them e.g. they were involved in Lehman Brothers, they were also sued by Akai Holdings etc.
2. The global recession could affect EY's consulting business

3. Fluctuating global currencies affects operations

4. Increasing competition can reduce market share of Ernst & Young

Ernst and Young Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 9 competitors of Ernst and Young:

1. McKinsey and Company

2. Accenture

3. Deloitte Consulting

4. PwC PricewaterhouseCoopers

5. KPMG

6. Boston Consulting Group BCG

7. A T Kearney

8. Booz and Company

9. Bain & Company

Hence this concludes the Ernst and Young SWOT analysis.

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About Ernst and Young

Ernst and Young Overview
Parent Company	Ernst & Young
Category	Financial Services
Sector	Management & Consulting
Tagline/ Slogan	Building a better working world, Quality in everything we do
USP	EY (Ernst & Young) have expertise in audit and financial services.
Ernst and Young STP
Segmentation	All industries
Target Market	Fortune 500 companies and other big organisations
Positioning	EY is a financial consulting firm providing quality solutions globally

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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