Ernst and Young SWOT Analysis

Ernst and Young is one of the leading brands in the management & consulting sector. Ernst and Young SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ernst and Young:

Ernst and Young Strengths

1. EY was ranked by Forbes magazine as the 8th largest private company in the United States
2. EY have an extensive global reach covering over 140 countries
3. They were ranked No. 1 in the Forbes The Best Accounting Firms to Work For
4. Workforce consists of the best talent pool from across the world
5. Over 150,000 employees form a formidable workforce at Ernst & Young
6.  EY offers expert services in assurance, tax advisory, consulting, financial advisory and legal solutions
7. Acquisitions and mergers have strengthened the brand's position in the business
8. Crisp marketing campaigns directed at enterprises and corporates are a huge success for EY brand
9. Sponsorship of various global events related to sports, knowledge etc give a huge presence to EY

Above are the strengths in the SWOT Analysis of Ernst and Young. The strengths of Ernst and Young looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Ernst and Young Weaknesses

1. Strong competition from other major players means growth is slow for EY
2. Companies setting up their own research centres affecting business

These were the weaknesses in the Ernst and Young SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Ernst and Young Opportunities

1. EY have immense opportunity in emerging economies
2. The more Ernst & Young spend on infrastructure the more clients they will get
3. Companies continuously looking for consulting solutions
4. Acquiring smaller consulting firms can establish EY's position strongly

Above we covered the opportunities in Ernst and Young SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Ernst and Young Threats

1. They have allegedly had many lawsuits filed against them e.g. they were involved in Lehman Brothers, they were also sued by Akai Holdings etc.
2. The global recession could affect EY's consulting business
3. Fluctuating global currencies affects operations
4. Increasing competition can reduce market share of Ernst & Young

The threats in the SWOT Analysis of Ernst and Young are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Ernst and Young SWOT analysis.

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About Ernst and Young

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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