Ernst and Young SWOT Analysis, Competitors & USP

Posted in Management & Consulting, Total Reads: 28835

SWOT analysis of Ernst and Young analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ernst and Young SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ernst and Young to benchmark its business & performance as compared to the competitors and industry. Ernst and Young is one of the leading brands in the management & consulting sector. The table below also lists the top Ernst and Young competitors and elaborates Ernst and Young market segmentation, target group, positioning & Unique Selling Proposition (USP).

Ernst and Young SWOT, Competitors, Marketing STP & Brand analysis Table
Ernst and Young Brand Analysis
Parent Company

Ernst & Young


Financial Services


Management & Consulting

Tagline/ Slogan

Building a better working world, Quality in everything we do


EY (Ernst & Young) have expertise in audit and financial services.

Ernst and Young STP

All industries

Target Group

Fortune 500 companies and other big organisations


EY is a financial consulting firm providing quality solutions globally

Ernst and Young SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ernst and Young. Strengths are:

1. EY was ranked by Forbes magazine as the 8th largest private company in the United States
2. EY have an extensive global reach covering over 140 countries
3. They were ranked No. 1 in the Forbes The Best Accounting Firms to Work For

4. Workforce consists of the best talent pool from across the world

5. Over 150,000 employees form a formidable workforce at Ernst & Young

6. EY offers expert services in assurance, tax advisory, consulting, financial advisory and legal solutions

7. Acquisitions and mergers have strengthened the brand's position in the business

8. Crisp marketing campaigns directed at enterprises and corporates are a huge success for EY brand

9. Sponsorship of various global events related to sports, knowledge etc give a huge presence to EY


Here are the weaknesses in the Ernst and Young SWOT Analysis:

1. Strong competition from other major players means growth is slow for EY

2. Companies setting up their own research centres affecting business


Following are the Opportunities in Ernst and Young SWOT Analysis:

1. EY have immense opportunity in emerging economies
2. The more Ernst & Young spend on infrastructure the more clients they will get

3. Companies continuously looking for consulting solutions

4. Acquiring smaller consulting firms can establish EY's position strongly


The threats in the SWOT Analysis of Ernst and Young are as mentioned:

1. They have allegedly had many lawsuits filed against them e.g. they were involved in Lehman Brothers, they were also sued by Akai Holdings etc.
2. The global recession could affect EY's consulting business

3. Fluctuating global currencies affects operations

4. Increasing competition can reduce market share of Ernst & Young

Ernst and Young Competition

Below are the top 9 Ernst and Young competitors:

1. McKinsey and Company

2. Accenture

3. Deloitte Consulting

4. PwC PricewaterhouseCoopers


6. Boston Consulting Group BCG

7. A T Kearney

8. Booz and Company

9. Bain & Company

The brandguide table above concludes the Ernst and Young SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ernst and Young. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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