Yahoo SWOT Analysis

Yahoo is one of the leading brands in the media & entertainment sector. Yahoo SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Yahoo:

Yahoo Strengths

1. Yahoo is a simple and easy to use interface, and one of the most popular websites & search engines globally
2. Fast and very relevant search, free for customers & users
3. Yahoo has over 8000 employees globally in the organization
4. Well integrated range of products and services for customers
5. One of the most recognized brands with over 350 million users
6. Yahoo is best known for its web portal, search engine (Yahoo! Search), Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping (Yahoo! Maps), video sharing (Yahoo! Video), and social media websites and services.
7. Yahoo! itself claims it attracts "more than half a billion consumers every month in more than 30 languages
8. The financial strength of Yahoo can be seen from its presence on the NASDAQ

Above are the strengths in the SWOT Analysis of Yahoo. The strengths of Yahoo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Yahoo Weaknesses

1. Tough competition from players affecting advertising revenues & allegations of data leaks
2. Yahoo has been losing ground to the competitors despite first mover advantage

These were the weaknesses in the Yahoo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Yahoo Opportunities

1. The markets devoid of internet especially in the emerging economies can be tapped by Yahoo
2. Acquiring more partnerships with different companies to widen the market of integrated products
3. Ads from businesses not having online presence
4. Acquisition of smaller websites to drive more traffic to Yahoo

Above we covered the opportunities in Yahoo SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Yahoo Threats

1. Can be subjected to manipulation and misuse
2. Yahoo is at a risk of being involved into legal intricacies due to breach of privacy
3. Newly emerging competitive search engines and Social networking sites are working as advertisement markets which is stealing the share
4. Restrictions applied by Governments in terms of content

The threats in the SWOT Analysis of Yahoo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Yahoo SWOT analysis.

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About Yahoo

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Yahoo. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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