Published in Media & Entertainment category by MBA Skool Team
Yahoo is one of the leading brands in the media & entertainment sector. Yahoo SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Yahoo:
Yahoo is a simple and easy to use interface, and one of the most popular websites & search engines globally
Fast and very relevant search, free for customers & users
Yahoo has over 8000 employees globally in the organization
Well integrated range of products and services for customers
One of the most recognized brands with over 350 million users
Yahoo is best known for its web portal, search engine (Yahoo! Search), Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping (Yahoo! Maps), video sharing (Yahoo! Video), and social media websites and services.
Yahoo! itself claims it attracts "more than half a billion consumers every month in more than 30 languages
The financial strength of Yahoo can be seen from its presence on the NASDAQ
Above are the strengths in the SWOT Analysis of Yahoo. The strengths of Yahoo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tough competition from players affecting advertising revenues & allegations of data leaks
Yahoo has been losing ground to the competitors despite first mover advantage
These were the weaknesses in the Yahoo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Yahoo is positioned as a democratic and unbiased search engine
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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