Yahoo SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 10334

SWOT Analysis of Yahoo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Yahoo! Inc.


Website- Internet and Computer software


Media and Entertainment

Tagline/ Slogan

Search, Ads & Apps


Yahoo is a very popular and trusted online brand

Yahoo STP


Internet utilizing computer users

Target Group

Customers using products and business advertisers


Yahoo is positioned as a democratic and unbiased search engine

Yahoo SWOT Analysis


1. Yahoo is a simple and easy to use interface
2. Fast and very relevant search, free for customers
3. Yahoo has over 10,000 employees globally in the organization
4. Well integrated range of products
5. One of the most recognized brands with over 350 million users
6. Yahoo is best known for its web portal, search engine (Yahoo! Search), Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping (Yahoo! Maps), video sharing (Yahoo! Video), and social media websites and services.
7. Yahoo! itself claims it attracts "more than half a billion consumers every month in more than 30 languages


1. Tough competition from players affecting advertising revenues

2. Yahoo has been losing ground to the competitors despite first mover advantage


1. The markets devoid of internet especially in the emerging economies can be tapped by Yahoo
2. Acquiring more partnerships with different companies to widen the market of integrated products
3. Ads from businesses not having online presence

4. Acquisition of smaller websites to drive more traffic to Yahoo


1. Can be subjected to manipulation and misuse
2. Yahoo is at a risk of being involved into legal intricacies due to breach of privacy
3. Newly emerging competitive search engines and Social networking sites are working as advertisement markets which is stealing the share
4. Restrictions applied by Governments in terms of content



1. Google
2. Microsoft

3. Facebook

4. MSN

The table above concludes the Yahoo SWOT analysis along with its marketing and brand parameters.


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